A data profile of the people who buy, follow and care about Nail art in Brazil — modelled from more than twelve digital signal sources. Nail art has an estimated audience of 6,566,520 people in Brazil.
The average Nail art fan in Brazil is 37.5 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Magazine Luiza, Women's clothing, Country music, with strongest over-indexing on Magazine Luiza (1.85× the country average).
Demographically, the Nail art audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Design Affinity, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Nail art fan in Brazil is more female, around 37.5 years old, with strong Design Affinity tendencies and a notable affinity for Magazine Luiza.
The key figures that characterise the Nail art profile in Brazil.
80.3% are female, 19.7% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 80.3% |
| Male | 19.7% |
| Average age | 37.5 |
| Estimated audience size | 6,566,520 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 25% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Nail art audience comes from Brazil.
| Country | Share |
|---|---|
| Japan | 14.3% |
| China | 12.8% |
| United States | 12.7% |
Where the Nail art audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio Grande do Sul | ~500K | 1.42× | |
| 02 | São Paulo | ~2M | 1.22× | |
| 03 | Rio de Janeiro | ~700K | 1.17× | |
| 04 | Paraná | ~500K | 1.17× | |
| 05 | Santa Catarina | ~400K | 1.17× | |
| 06 | Federal District | ~100K | 1.16× | |
| 07 | Goiás | ~300K | 1.13× | |
| 08 | Pernambuco | ~300K | 1.08× | |
| 09 | Espírito Santo | ~100K | 1.02× | |
| 10 | Paraíba | ~100K | 1.01× | |
| 11 | Sergipe | ~70K | 1.01× | |
| 12 | Alagoas | ~100K | 1.00× | |
| 13 | Amapá | ~20K | 1.00× | |
| 14 | Rio Grande do Norte | ~100K | 0.99× | |
| 15 | Mato Grosso do Sul | ~90K | 0.99× | |
| 16 | Minas Gerais | ~700K | 0.98× | |
| 17 | Roraima | ~20K | 0.98× | |
| 18 | Acre | ~20K | 0.97× | |
| 19 | Bahia | ~400K | 0.96× | |
| 20 | Rondônia | ~50K | 0.96× | |
| 21 | Ceará | ~300K | 0.94× | |
| 22 | Maranhão | ~200K | 0.94× | |
| 23 | Piauí | ~90K | 0.94× | |
| 24 | Pará | ~200K | 0.93× | |
| 25 | Mato Grosso | ~100K | 0.93× | |
| 26 | Tocantins | ~40K | 0.93× | |
| 27 | Amazonas | ~100K | 0.91× |
The strongest cross-interests of the Nail art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manicure | Beauty & Wellness | 2.54× | ||
| 02 | mulheres | Movies & TV | 1.88× | ||
| 03 | Magazine Luiza | Shopping | 1.85× | ||
| 04 | Vivara | Pets & Animals | 1.82× | ||
| 05 | Hotmart | Shopping | 1.80× | ||
| 06 | Sewing | Home & Garden | 1.80× | ||
| 07 | Trousers | Fashion & Accessoires | 1.78× | ||
| 08 | Sun | Travel & Leisure | 1.74× | ||
| 09 | Candy | Food & Beverages | 1.73× | ||
| 10 | Men's clothing | Fashion & Accessoires | 1.72× | ||
| 11 | Arezzo | Travel & Leisure | 1.72× | ||
| 12 | Jeans | Fashion & Accessoires | 1.71× | ||
| 13 | Summer | Travel & Leisure | 1.69× | ||
| 14 | Cake | Food & Beverages | 1.66× | ||
| 15 | Therapy | Health | 1.64× | ||
| 16 | Women's clothing | Fashion & Accessoires | 1.63× | ||
| 17 | Casas Bahia | Shopping | 1.58× | ||
| 18 | Confectionery | Food & Beverages | 1.57× | ||
| 19 | Botafogo de Futebol e Regatas | Sports | 1.54× | ||
| 20 | Country music | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.24× | |
| Pet Ownership | JOY | 1.23× | |
| Creativity | OPEN | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.61× | |
| Need for Security | CONSERVATISM | 0.63× | |
| Spirituality | BALANCE | 0.67× |
Nail art has an estimated audience of 6,566,520 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
80.3% of Nail art fans are female, 19.7% are male, with an average age of 37.5 years.
Nail art fans show strongest brand affinity for Magazine Luiza (1.85×), Women's clothing (1.63×), and Country music (1.51×) over the country average.
Nail art fans in Brazil are most concentrated in São Paulo (reach ~2M), Rio de Janeiro (reach ~700K), and Minas Gerais (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Nail art itself, the audience over-indexes on Women's clothing (1.63×), Country music (1.51×), Men's clothing (1.72×), and Candy (1.73×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Nail art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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