Jeans Audience in Brazil
Jeans has an estimated audience of 13,244,815 people in Brazil. 73.9% are female, 26.1% are male, average age 39.9. Top brand affinities: Polo Ralph Lauren, Smart device, Lojas Renner, Electrolux, Havaianas.
Top brand affinities include Polo Ralph Lauren, Smart device, Lojas Renner, with strongest over-indexing on Polo Ralph Lauren (17.7× the country average). Demographically, the Jeans audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Creativity, Design Affinity.
Category: Fashion & Accessoires · Type: Topic
Demographics of Jeans fans
| Metric | Value |
|---|---|
| Female | 73.9% |
| Male | 26.1% |
| Average age | 39.9 |
| Estimated audience size | 13,244,815 |
Audience persona
The typical Jeans fan in Brazil is more female, around 39.9 years old, with strong Creativity tendencies and a notable affinity for Polo Ralph Lauren.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Polo Ralph Lauren | 17.7× | Fashion & Accessoires |
| Smart device | 6.32× | Technology & Electronics |
| Lojas Renner | 2.21× | Fashion & Accessoires |
| Electrolux | 2.13× | Home & Garden |
| Havaianas | 2.27× | Fashion & Accessoires |
| Sport Club do Recife | 1.78× | Sports |
| Handbags | 1.83× | Fashion & Accessoires |
| Home Appliances | 1.56× | Home & Garden |
| Children's clothing | 1.83× | Fashion & Accessoires |
| Telegram | 1.89× | Internet & Social Media |
| Real property | 1.64× | Home & Garden |
| TripAdvisor | 2.11× | Travel & Leisure |
| Boutiques | 1.5× | Fashion & Accessoires |
| mulheres | 1.62× | Movies & TV |
| Riachuelo | 1.56× | Shopping |
| Privalia | 2.51× | Fashion & Accessoires |
| PCI Concursos | 1.56× | Shopping |
| OLX | 1.65× | Shopping |
| Xiaomi | 2.11× | Technology & Electronics |
| BTS | 1.89× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.63 |
| Design Affinity | PREMIUM | 1.18 |
| Healthy Lifestyle | BALANCE | 1.17 |
| Quality Awareness | PREMIUM | 1.15 |
| Price Sensitivity | PREMIUM | 1.14 |
| Luxury Orientation | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.4% |
| Japan | 7.5% |
| Brazil | 6.0% |
See Jeans audiences in other countries
More Fashion & Accessoires audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Jeans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.