Rascasse Audience Intelligence

Jeans Audience in Germany

A data profile of the people who buy, follow and care about Jeans in Germany — modelled from more than twelve digital signal sources. Jeans has an estimated audience of 7,146,513 people in Germany.

#373among Topic in Germany#28in Fashion & Accessoires

The average Jeans fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Gina Tricot, Mango, Men's clothing, with strongest over-indexing on Gina Tricot (5.05× the country average).

Demographically, the Jeans audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Jeans fan in Germany is more female, around 38.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Gina Tricot.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jeans profile in Germany.

Audience size
7.1M
in Germany
Gender
66.2%♀
33.8% male
Age
38.0
average years
Country rank
#616
Topic in Germany
Fig. 01

Search interest · 12-month trend

+96%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jeans fans

66.2% are female, 33.8% are male, average age 38.0.

Fig. 02

Gender split

66.2%
Female
33.8%
Male
Demographic split for Jeans audience in Germany
MetricValue
Female66.2%
Male33.8%
Average age38.0
Estimated audience size7,146,513
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Jeans audience in Germany
Age bracketShare%
16-1921%
20-2922%
30-3921%
40-4921%
50+16%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Jeans audience comes from Germany.

Worldwide audience distribution share by country for Jeans
CountryShare
United States14.4%
Japan7.4%
Brazil6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jeans audience in Germany is strongest.

Fig. 05

Top regions by affinity

Jeans fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~2M1.17×
02Niedersachsen~800K1.15×
03Bayern~1.5M1.13×
04Rheinland-Pfalz~400K1.12×
05Baden-Württemberg~1M1.08×
06Hessen~600K1.02×
07Schleswig-Holstein~300K1.01×
08Saarland~90K1.01×
09Brandenburg~200K0.98×
10Hamburg~200K0.98×
11Bremen~60K0.94×
12Mecklenburg-Vorpommern~100K0.92×
13Sachsen~300K0.91×
14Sachsen-Anhalt~200K0.91×
15Thüringen~200K0.88×
16Berlin~300K0.83×
Fig. 06

Affinity by region

Affinity by region — Jeans, Germany
0.83×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jeans audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jeans audience
#·InterestCategoryAffinity×
01DesigualFashion & Accessoires5.39×
02Gina TricotFashion & Accessoires5.05×
03MangoShopping3.83×
04PandoraFashion & Accessoires3.60×
05Tom TailorFashion & Accessoires3.32×
06Fashion showFashion & Accessoires2.66×
07CrochetHome & Garden2.37×
08VolunteeringPolitics & Society2.29×
09Men's clothingFashion & Accessoires2.23×
10SkirtFashion & Accessoires2.08×
11C&AShopping1.91×
12BreuningerFashion & Accessoires1.90×
13Sportswear (activewear)Fashion & Accessoires1.84×
14Black Friday (shopping)Shopping1.83×
15Drop shippingShopping1.81×
16HermèsFashion & Accessoires1.73×
17KitchenHome & Garden1.71×
18TagesschauMovies & TV1.54×
19TK MaxxShopping1.52×
20Luxury goodsFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jeans audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jeans audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.55×
IndulgenceJOY1.46×
Early Adopter MentalityPOWER1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jeans audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.92×
Pet OwnershipJOY0.93×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jeans have in Germany?

Jeans has an estimated audience of 7,146,513 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Jeans fans?

66.2% of Jeans fans are female, 33.8% are male, with an average age of 38.0 years.

03

Which brands do Jeans fans like most?

Jeans fans show strongest brand affinity for Gina Tricot (5.05×), Mango (3.83×), and Men's clothing (2.23×) over the country average.

04

Where do Jeans fans live in Germany?

Jeans fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Jeans fans also like?

Beyond Jeans itself, the audience over-indexes on Mango (3.83×), Men's clothing (2.23×), Tagesschau (1.54×), and Pandora (3.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Jeans audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Jeans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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