Jeans Audience in Germany
Jeans has an estimated audience of 7,146,513 people in Germany. 66.2% are female, 33.8% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Leggings, Satire, Tagesschau, Gina Tricot.
The average Jeans fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Leggings, Satire, with strongest over-indexing on Western Union (4.72× the country average). Demographically, the Jeans audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Jeans fans
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 38.0 |
| Estimated audience size | 7,146,513 |
Audience persona
The typical Jeans fan in Germany is more female, around 38.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,867,364 | 1.19× |
| Bayern | 1,334,643 | 1.16× |
| Baden-Württemberg | 1,089,282 | 1.12× |
| Niedersachsen | 814,987 | 1.17× |
| Hessen | 567,583 | 1.04× |
| Rheinland-Pfalz | 412,945 | 1.15× |
| Sachsen | 312,515 | 0.89× |
| Berlin | 272,562 | 0.85× |
| Schleswig-Holstein | 258,895 | 1.01× |
| Brandenburg | 211,152 | 0.95× |
| Hamburg | 160,574 | 0.99× |
| Sachsen-Anhalt | 159,883 | 0.86× |
| Thüringen | 145,449 | 0.8× |
| Mecklenburg-Vorpommern | 121,302 | 0.89× |
| Saarland | 86,638 | 0.99× |
| Bremen | 56,128 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 4.72× | Business & Career |
| Leggings | 4.81× | Fashion & Accessoires |
| Satire | 4.74× | Literature |
| Tagesschau | 2.1× | Movies & TV |
| Gina Tricot | 6.17× | Fashion & Accessoires |
| Pandora | 5.01× | Fashion & Accessoires |
| German television comedy | 5.2× | Movies & TV |
| Pets | 1.62× | Pets & Animals |
| Real property | 3.96× | Home & Garden |
| Drop shipping | 2.53× | Shopping |
| H&M | 1.74× | Shopping |
| Desigual | 7.2× | Fashion & Accessoires |
| Crochet | 3.03× | Home & Garden |
| Automobiles | 1.55× | Cars & Mobility |
| Transfermarkt | 2.03× | Sports |
| Country rap | 4.22× | Music & Radio |
| Headphones | 3.92× | Technology & Electronics |
| Tom Tailor | 3.82× | Fashion & Accessoires |
| Mango | 3.18× | Shopping |
| Breuninger | 2.09× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.29 |
| Design Affinity | PREMIUM | 1.26 |
| Creativity | OPEN | 1.25 |
| Sustainability | BALANCE | 1.23 |
| Price Sensitivity | PREMIUM | 1.23 |
| Sports Activity | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.4% |
| Japan | 7.5% |
| Brazil | 6.0% |
See Jeans audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Jeans have in Germany?
Jeans has an estimated audience of 7,146,513 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jeans fans?
66.2% of Jeans fans are female, 33.8% are male, with an average age of 38.0 years.
Which brands do Jeans fans like most?
Jeans fans show strongest brand affinity for Western Union (4.72×), Leggings (4.81×), and Satire (4.74×) over the country average.
Where do Jeans fans live in Germany?
Jeans fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,867,364), Bayern (reach 1,334,643), and Baden-Württemberg (reach 1,089,282). These three regions account for the largest share of the active audience.
What other brands do Jeans fans also like?
Beyond Jeans itself, the audience over-indexes on Leggings (4.81×), Satire (4.74×), Tagesschau (2.1×), and Gina Tricot (6.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jeans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.