Desigual Audience in Germany
Desigual has an estimated audience of 668,519 people in Germany. 91.5% are female, 8.5% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Primark, Stradivarius, COS, Oysho, Uniqlo.
The average Desigual fan in Germany is 40.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Primark, Stradivarius, COS, with strongest over-indexing on Primark (19.22× the country average). Demographically, the Desigual audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Creativity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of Desigual fans
| Metric | Value |
|---|---|
| Female | 91.5% |
| Male | 8.5% |
| Average age | 40.9 |
| Estimated audience size | 668,519 |
Audience persona
The typical Desigual fan in Germany is more female, around 40.9 years old, with strong Creativity tendencies and a notable affinity for Primark.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 227,497 | 1.05× |
| Bayern | 190,503 | 1.19× |
| Baden-Württemberg | 155,696 | 1.15× |
| Hessen | 83,504 | 1.1× |
| Niedersachsen | 80,820 | 0.84× |
| Berlin | 65,478 | 1.47× |
| Rheinland-Pfalz | 58,642 | 1.18× |
| Sachsen | 52,016 | 1.07× |
| Brandenburg | 28,799 | 0.93× |
| Schleswig-Holstein | 24,486 | 0.69× |
| Sachsen-Anhalt | 23,941 | 0.93× |
| Thüringen | 22,028 | 0.87× |
| Hamburg | 20,782 | 0.92× |
| Mecklenburg-Vorpommern | 14,396 | 0.76× |
| Saarland | 13,732 | 1.12× |
| Bremen | 6,264 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Primark | 19.22× | Shopping |
| Stradivarius | 20.04× | Shopping |
| COS | 15.55× | Shopping |
| Oysho | 20.95× | Fashion & Accessoires |
| Uniqlo | 12.14× | Shopping |
| Hermès | 7.97× | Fashion & Accessoires |
| Massimo Dutti | 18.52× | Shopping |
| G-Star | 33.31× | Fashion & Accessoires |
| Pepe Jeans | 21.07× | Fashion & Accessoires |
| Eyewear | 13.38× | Fashion & Accessoires |
| C&A | 6.92× | Shopping |
| Western wear | 11.67× | Fashion & Accessoires |
| Urban Outfitters | 11.07× | Shopping |
| Sleeve | 10.98× | Fashion & Accessoires |
| Mango | 9.36× | Shopping |
| Undergarment | 6.25× | Fashion & Accessoires |
| Skirt | 7.02× | Fashion & Accessoires |
| Superdry. | 18.52× | Fashion & Accessoires |
| Ralph Lauren | 9.21× | Fashion & Accessoires |
| Hugo Boss | 13.63× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.73 |
| Community Orientation | OPEN | 1.7 |
| Sustainability | BALANCE | 1.6 |
| Design Affinity | PREMIUM | 1.6 |
| Healthy Lifestyle | BALANCE | 1.46 |
| Mindfulness | BALANCE | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 20.8% |
| Italy | 17.6% |
| France | 10.0% |
See Desigual audiences in other countries
More Mainstream fashion audiences in Germany
- Street One (4,944,211)
- Marco Polo (3,942,309)
- S.Oliver (3,667,071)
- Tom Tailor (2,884,349)
- Gina Tricot (2,419,798)
Frequently asked questions
How many fans does Desigual have in Germany?
Desigual has an estimated audience of 668,519 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Desigual fans?
91.5% of Desigual fans are female, 8.5% are male, with an average age of 40.9 years.
Which brands do Desigual fans like most?
Desigual fans show strongest brand affinity for Primark (19.22×), Stradivarius (20.04×), and COS (15.55×) over the country average.
Where do Desigual fans live in Germany?
Desigual fans in Germany are most concentrated in Nordrhein-Westfalen (reach 227,497), Bayern (reach 190,503), and Baden-Württemberg (reach 155,696). These three regions account for the largest share of the active audience.
What other brands do Desigual fans also like?
Beyond Desigual itself, the audience over-indexes on Stradivarius (20.04×), COS (15.55×), Oysho (20.95×), and Uniqlo (12.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Desigual. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.