Rascasse Audience Intelligence

Desigual Target Market in United States

A data profile of the people who buy, follow and care about Desigual in United States — modelled from more than twelve digital signal sources. Desigual has an estimated audience of 346,200 people in United States.

#22among Mainstream fashion in United States#4640among Brand in United States#1513in Fashion & Accessoires

The average Desigual fan in United States is 38.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Schott NYC, Blue Heelers, Marimekko, with strongest over-indexing on Schott NYC (124.71× the country average).

Demographically, the Desigual audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Desigual fan in United States is more female, around 38.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Schott NYC.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Desigual profile in United States.

Audience size
346K
in United States
Gender
75.0%♀
25.0% male
Age
38.6
average years
Country rank
#44877
Brand in United States
Fig. 01

Search interest · 12-month trend

+53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Desigual

75.0% are female, 25.0% are male, average age 38.6.

Fig. 02

Gender split

75.0%
Female
25.0%
Male
Demographic split for Desigual audience in United States
MetricValue
Female75.0%
Male25.0%
Average age38.6
Estimated audience size346,200
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Desigual audience in United States
Age bracketShare%
16-1914%
20-2925%
30-3925%
40-4920%
50+15%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Desigual audience comes from United States.

Worldwide audience distribution share by country for Desigual
CountryShare
Spain19.7%
Italy16.9%
France9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Desigual audience in United States is strongest.

Fig. 05

Top regions by affinity

Desigual customers by region in United States
#RegionReachAffinity×
01New York~60K3.32×
02Washington, District of Columbia~3K2.93×
03Florida~50K2.13×
04New Jersey~20K2.05×
05California~70K1.84×
06Massachusetts~10K1.81×
07Nevada~5K1.69×
08Illinois~20K1.41×
09Maryland~8K1.39×
10Washington~9K1.36×
11Connecticut~4K1.31×
12Rhode Island~1K1.26×
13Colorado~6K1.24×
14Virginia~9K1.16×
15Texas~30K1.14×
16Hawaii~2K1.13×
17Oregon~4K1.11×
18Pennsylvania~10K1.06×
19Vermont<1K1.03×
20Georgia~10K0.97×
21Michigan~8K0.93×
22Minnesota~4K0.92×
23New Mexico~1K0.91×
24Delaware<1K0.91×
25Arizona~6K0.89×
26North Carolina~9K0.88×
27New Hampshire~1K0.88×
28Maine~1K0.88×
29Alaska<1K0.88×
30North Dakota<1K0.83×
31South Dakota<1K0.82×
32Montana<1K0.81×
33Wisconsin~4K0.79×
34Idaho~1K0.77×
35Utah~2K0.76×
36West Virginia~1K0.73×
37Nebraska~1K0.71×
38Louisiana~3K0.70×
39Missouri~4K0.69×
40South Carolina~3K0.69×
41Indiana~4K0.68×
42Kansas~2K0.68×
43Ohio~7K0.67×
44Tennessee~4K0.67×
45Mississippi~2K0.67×
46Arkansas~2K0.66×
47Oklahoma~2K0.63×
48Iowa~2K0.63×
49Kentucky~2K0.60×
50Alabama~3K0.58×
Fig. 06

Affinity by region

Affinity by region — Desigual, United States
0.58×1.00×3.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Desigual audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Desigual audience
#·InterestCategoryAffinity×
01Schott NYCFashion & Accessoires124.71×
02Adolfo DomínguezFashion & Accessoires80.23×
03Nicole MillerPolitics & Society36.14×
04American VintageFashion & Accessoires32.41×
05MarimekkoHome & Garden31.01×
06Blue HeelersFashion & Accessoires27.14×
07Clutch (band)Music & Radio16.75×
08Veja SneakersFashion & Accessoires14.78×
09Golden GooseFashion & Accessoires13.03×
10Hugo BossFashion & Accessoires12.68×
11Claire'sFashion & Accessoires11.39×
12Bachelorette partyKids & Family9.23×
13EquinoxPolitics & Society8.97×
14Band of BrothersMovies & TV8.91×
15ThredupFashion & Accessoires6.36×
16Shoe CarnivalFashion & Accessoires6.18×
17J.Crew FactoryShopping5.92×
18QueensTravel & Leisure4.45×
19Macy'sShopping3.08×
20AdidasFashion & Accessoires3.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Desigual audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Desigual audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.71×
IndulgenceJOY1.65×
TraditionCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Desigual audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.85×
Risk AppetiteTHRILL0.93×
DIY MentalityTHRILL1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Desigual's target market in United States?

Desigual's target market in United States covers an estimated 346,200 people, concentrated in California and New York.

02

What is the gender split and age of Desigual customers?

75.0% of the Desigual audience are female, 25.0% are male, with an average age of 38.6 years.

03

Which brands do Desigual fans like most?

Desigual fans show strongest brand affinity for Schott NYC (124.71×), Blue Heelers (27.14×), and Marimekko (31.01×) over the country average.

04

Where do Desigual fans live in United States?

Desigual fans in United States are most concentrated in California (reach ~70K), New York (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Desigual fans also like?

Beyond Desigual itself, the audience over-indexes on Blue Heelers (27.14×), Marimekko (31.01×), Equinox (8.97×), and Macy's (3.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mainstream fashion audiences in United States

See Desigual audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Desigual. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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