Desigual Audience in United States

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Desigual has an estimated audience of 324,502 people in United States. 75.0% are female, 25.0% are male, average age 38.6. Top regions: California, New York, Florida. Top brand affinities: Schott NYC, Yahoo!ショッピング, Blue Heelers, Marimekko, Equinox.

The average Desigual fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Schott NYC, Yahoo!ショッピング, Blue Heelers, with strongest over-indexing on Schott NYC (124.71× the country average). Demographically, the Desigual audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

Demographics of Desigual fans

Demographic split for Desigual audience in United States
MetricValue
Female75.0%
Male25.0%
Average age38.6
Estimated audience size324,502

Audience persona

The typical Desigual fan in United States is more female, around 38.6 years old, with strong Design Affinity tendencies and a notable affinity for Schott NYC.

Top regions in United States

Top regions ranked by reach for Desigual in United States
RegionReachAffinity
California68,9161.93×
New York60,9593.36×
Florida50,8032.31×
Texas32,3161.16×
New Jersey16,9282.05×
Illinois15,6781.45×
Massachusetts12,2051.91×
Pennsylvania11,6931.07×
Georgia9,5400.95×
Virginia9,3251.18×
North Carolina9,1230.93×
Washington9,0081.38×
Michigan8,5811.01×
Maryland7,3331.31×
Colorado6,7341.32×
Ohio6,6590.67×
Nevada6,6092.11×
Arizona5,6500.85×
Connecticut4,5431.4×
Minnesota4,0690.88×
Oregon3,8811.04×
Wisconsin3,6740.75×
Tennessee3,6690.56×
Indiana3,6410.61×
South Carolina3,1900.65×
Washington, District of Columbia3,0623.14×
Missouri3,0540.58×
Louisiana2,2020.53×
Utah1,9810.68×
Kentucky1,6740.41×
Hawaii1,6581.19×
Alabama1,5540.34×
Rhode Island1,5091.46×
New Mexico1,4290.88×
Oklahoma1,3190.37×
Kansas1,2180.48×
Iowa1,0990.41×
Arkansas1,0650.4×
New Hampshire9780.77×
Maine9570.82×
Idaho9440.58×
Mississippi9190.34×
Nebraska7850.48×
Vermont5941.04×
Delaware5760.64×
West Virginia5280.35×
Montana4590.51×
Alaska3950.57×
South Dakota2830.38×
Wyoming2400.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Desigual audience
BrandAffinityCategory
Schott NYC124.71×Fashion & Accessoires
Yahoo!ショッピング6.23×
Blue Heelers27.14×Fashion & Accessoires
Marimekko31.01×Home & Garden
Equinox8.97×Politics & Society
Macy's3.08×Shopping
Queens4.45×Travel & Leisure
Hugo Boss12.68×Fashion & Accessoires
Band of Brothers8.91×Movies & TV
Veja Sneakers14.78×Fashion & Accessoires
Adolfo Domínguez80.23×Fashion & Accessoires
American Vintage32.41×Fashion & Accessoires
Clutch (band)16.75×Music & Radio
Golden Goose13.03×Fashion & Accessoires
Bachelorette party9.23×Kids & Family
Nicole Miller36.14×Politics & Society
J.Crew Factory5.92×Shopping
Shoe Carnival6.18×Fashion & Accessoires
Adidas3×Fashion & Accessoires
Thredup6.36×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Desigual audience
TraitClusterScore
Design AffinityPREMIUM1.96
SustainabilityBALANCE1.76
Quality AwarenessPREMIUM1.7
CreativityOPEN1.67
IndulgenceJOY1.54
MindfulnessBALANCE1.52

Worldwide distribution

Worldwide audience distribution share by country for Desigual
CountryShare
Spain20.8%
Italy17.6%
France10.0%

See Desigual audiences in other countries

More Mainstream fashion audiences in United States

Frequently asked questions

How many fans does Desigual have in United States?

Desigual has an estimated audience of 324,502 people in United States, concentrated in California and New York.

What is the gender split and age of Desigual fans?

75.0% of Desigual fans are female, 25.0% are male, with an average age of 38.6 years.

Which brands do Desigual fans like most?

Desigual fans show strongest brand affinity for Schott NYC (124.71×), Yahoo!ショッピング (6.23×), and Blue Heelers (27.14×) over the country average.

Where do Desigual fans live in United States?

Desigual fans in United States are most concentrated in California (reach 68,916), New York (reach 60,959), and Florida (reach 50,803). These three regions account for the largest share of the active audience.

What other brands do Desigual fans also like?

Beyond Desigual itself, the audience over-indexes on Yahoo!ショッピング (6.23×), Blue Heelers (27.14×), Marimekko (31.01×), and Equinox (8.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Desigual. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.