Rascasse Audience Intelligence

Golden Goose Target Market in United States

A data profile of the people who buy, follow and care about Golden Goose in United States — modelled from more than twelve digital signal sources. Golden Goose has an estimated audience of 2,027,747 people in United States.

#1430among Brand in United States#622in Fashion & Accessoires

The average Golden Goose fan in United States is 35.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Mule (shoe), Brothers Grimm, Blue Heelers, with strongest over-indexing on Mule (shoe) (44.77× the country average).

Demographically, the Golden Goose audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Golden Goose fan in United States is more female, around 35.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Mule (shoe).

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Golden Goose profile in United States.

Audience size
2M
in United States
Gender
75.1%♀
24.9% male
Age
35.9
average years
Country rank
#14079
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Golden Goose

75.1% are female, 24.9% are male, average age 35.9.

Fig. 02

Gender split

75.1%
Female
24.9%
Male
Demographic split for Golden Goose audience in United States
MetricValue
Female75.1%
Male24.9%
Average age35.9
Estimated audience size2,027,747
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Golden Goose audience in United States
Age bracketShare%
16-1925%
20-2924%
30-3921%
40-4918%
50+13%
Fig. 04

Worldwide distribution

12.7%

of the worldwide Golden Goose audience comes from United States.

Worldwide audience distribution share by country for Golden Goose
CountryShare
Italy14.9%
United States12.7%
France9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Golden Goose audience in United States is strongest.

Fig. 05

Top regions by affinity

Golden Goose customers by region in United States
#RegionReachAffinity×
01Florida~300K2.07×
02Texas~300K2.03×
03Mississippi~30K1.88×
04Washington, District of Columbia~10K1.84×
05Louisiana~40K1.58×
06Georgia~90K1.55×
07New York~200K1.51×
08Arizona~60K1.49×
09South Carolina~40K1.49×
10Alabama~40K1.40×
11Massachusetts~50K1.38×
12Tennessee~50K1.35×
13North Carolina~80K1.34×
14California~300K1.24×
15Nevada~20K1.23×
16New Jersey~60K1.17×
17Arkansas~20K1.17×
18Illinois~70K1.11×
19Maryland~40K1.09×
20Connecticut~20K1.08×
21Kentucky~30K1.05×
22Virginia~50K1.04×
23Oklahoma~20K1.01×
24Pennsylvania~70K1.00×
25Delaware~5K0.92×
26Missouri~30K0.87×
27Rhode Island~5K0.87×
28Indiana~30K0.86×
29Colorado~30K0.85×
30Hawaii~7K0.83×
31Ohio~50K0.79×
32Michigan~40K0.77×
33West Virginia~7K0.76×
34Kansas~10K0.74×
35Oregon~20K0.71×
36New Hampshire~5K0.70×
37New Mexico~7K0.67×
38Washington~30K0.66×
39Vermont~2K0.66×
40Nebraska~6K0.65×
41Maine~4K0.63×
42Utah~10K0.61×
43Minnesota~20K0.60×
44Wisconsin~20K0.59×
45North Dakota~2K0.59×
46Iowa~9K0.57×
47Alaska~2K0.56×
48Idaho~5K0.54×
49Montana~3K0.54×
50South Dakota~2K0.53×
Fig. 06

Affinity by region

Affinity by region — Golden Goose, United States
0.53×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Golden Goose audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Golden Goose audience
#·InterestCategoryAffinity×
01Brothers GrimmLiterature46.23×
02Grimms' Fairy TalesLiterature46.02×
03Mule (shoe)Fashion & Accessoires44.77×
04Roger VivierFashion & Accessoires36.82×
05EtroFashion & Accessoires29.97×
06Zadig & VoltaireFashion & Accessoires26.33×
07Blue HeelersFashion & Accessoires24.32×
08Veja SneakersFashion & Accessoires18.25×
09Proenza SchoulerFashion & Accessoires16.99×
10FarfetchShopping13.86×
11Chris MartinMusic & Radio11.70×
12Self-portraitArts & Culture11.27×
13Stuart WeitzmanFashion & Accessoires11.10×
14Max MaraFashion & Accessoires10.94×
15J.Crew FactoryShopping6.10×
16QueensTravel & Leisure3.72×
17CoachFashion & Accessoires3.65×
18Family (biology)Kids & Family2.95×
19Nordstrom rackFashion & Accessoires2.75×
20Macy'sShopping2.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Golden Goose audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Golden Goose audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.01×
Quality AwarenessPREMIUM1.98×
Design AffinityPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Golden Goose audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.69×
Need for SecurityCONSERVATISM0.86×
Pet OwnershipJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Golden Goose's target market in United States?

Golden Goose's target market in United States covers an estimated 2,027,747 people, concentrated in Texas and Florida.

02

What is the gender split and age of Golden Goose customers?

75.1% of the Golden Goose audience are female, 24.9% are male, with an average age of 35.9 years.

03

Which brands do Golden Goose fans like most?

Golden Goose fans show strongest brand affinity for Mule (shoe) (44.77×), Brothers Grimm (46.23×), and Blue Heelers (24.32×) over the country average.

04

Where do Golden Goose fans live in United States?

Golden Goose fans in United States are most concentrated in Texas (reach ~300K), Florida (reach ~300K), and California (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Golden Goose fans also like?

Beyond Golden Goose itself, the audience over-indexes on Brothers Grimm (46.23×), Blue Heelers (24.32×), Grimms' Fairy Tales (46.02×), and Veja Sneakers (18.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Golden Goose audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Golden Goose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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