Grimms' Fairy Tales Audience in United States
Grimms' Fairy Tales has an estimated audience of 374,920 people in United States. 76.8% are female, 23.2% are male, average age 32.6. Top brand affinities: Donald Duck, Golden Goose, Disneyland Paris, Winnie-the-Pooh, My Little Pony.
Top brand affinities include Donald Duck, Golden Goose, Disneyland Paris, with strongest over-indexing on Donald Duck (106.08× the country average). Demographically, the Grimms' Fairy Tales audience skews more female with an average age of 32.6, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation.
Category: Literature · Type: Book / Manga / Comic · Subtype: Children's book
Demographics of Grimms' Fairy Tales fans
| Metric | Value |
|---|---|
| Female | 76.8% |
| Male | 23.2% |
| Average age | 32.6 |
| Estimated audience size | 374,920 |
Audience persona
The typical Grimms' Fairy Tales fan in United States is more female, around 32.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Donald Duck.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Donald Duck | 106.08× | Movies & TV |
| Golden Goose | 70.84× | Fashion & Accessoires |
| Disneyland Paris | 30.56× | Travel & Leisure |
| Winnie-the-Pooh | 42.76× | Kids & Family |
| My Little Pony | 33.3× | Kids & Family |
| Zootopia | 20.8× | Movies & TV |
| Superman | 4.41× | Movies & TV |
| Sports betting | 15.62× | Games |
| Horoscope | 13.08× | Health |
| Do it yourself (DIY) | 4.41× | Home & Garden |
| Shōnen manga | 12.24× | Literature |
| Millie Bobby Brown | 8.73× | Movies & TV |
| Minnie Mouse | 18.69× | Movies & TV |
| Harry Potter | 4.27× | Movies & TV |
| Primark | 12.98× | Shopping |
| Natural skin care | 7.19× | Beauty & Wellness |
| Hello Kitty | 10.92× | Kids & Family |
| Autism Awareness | 9.93× | Health |
| Lego Star Wars | 25.11× | Kids & Family |
| Diabetes mellitus awareness | 6.53× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.95 |
| Luxury Orientation | PREMIUM | 2.78 |
| DIY Mentality | THRILL | 2.13 |
| Sustainability | BALANCE | 1.99 |
| Pet Ownership | JOY | 1.93 |
| Risk Appetite | THRILL | 1.82 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.9% |
| Japan | 10.0% |
| United Kingdom | 9.0% |
See Grimms' Fairy Tales audiences in other countries
More Children's book audiences in United States
- Willy Wonka & the Chocolate Factory (1,865,084)
- Goosebumps (original series) (1,704,866)
- Little Red Riding Hood (1,000,468)
- The Little Prince (832,114)
- Mockingjay (386,596)
How to read this data
Audience size is the estimated number of people in United States who actively search for Grimms' Fairy Tales. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.