Rascasse Audience Intelligence

Grimms' Fairy Tales Audience in United States

A data profile of the people who buy, follow and care about Grimms' Fairy Tales in United States — modelled from more than twelve digital signal sources. Grimms' Fairy Tales has an estimated audience of 390,881 people in United States.

#5among Children's book in United States#493among Book / Manga / Comic in United States#1056in Literature

The average Grimms' Fairy Tales fan in United States is 32.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Zootopia, Disneyland Paris, My Little Pony, with strongest over-indexing on Zootopia (41.13× the country average).

Demographically, the Grimms' Fairy Tales audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Price Sensitivity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grimms' Fairy Tales fan in United States is more female, around 32.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Zootopia.

Category: Literature · Type: Book / Manga / Comic · Subtype: Children's book

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grimms' Fairy Tales profile in United States.

Audience size
391K
in United States
Gender
76.8%♀
23.2% male
Age
32.6
average years
Country rank
#42105
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grimms' Fairy Tales fans

76.8% are female, 23.2% are male, average age 32.6.

Fig. 02

Gender split

76.8%
Female
23.2%
Male
Demographic split for Grimms' Fairy Tales audience in United States
MetricValue
Female76.8%
Male23.2%
Average age32.6
Estimated audience size390,881
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Grimms' Fairy Tales audience in United States
Age bracketShare%
16-1937%
20-2921%
30-3917%
40-4916%
50+8%
Fig. 04

Worldwide distribution

44.9%

of the worldwide Grimms' Fairy Tales audience comes from United States.

Worldwide audience distribution share by country for Grimms' Fairy Tales
CountryShare
United States44.9%
Japan9.8%
United Kingdom8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grimms' Fairy Tales audience in United States is strongest.

Fig. 05

Top regions by affinity

Grimms' Fairy Tales fans by region: top regions in United States
#RegionReachAffinity×
01Utah~4K1.29×
02Idaho~2K1.19×
03Oregon~5K1.14×
04Indiana~8K1.13×
05Washington~8K1.12×
06West Virginia~2K1.12×
07Kentucky~5K1.11×
08Oklahoma~5K1.11×
09Maine~1K1.11×
10Virginia~10K1.08×
11Missouri~7K1.08×
12Arkansas~3K1.08×
13Kansas~3K1.08×
14Alaska<1K1.07×
15Pennsylvania~10K1.06×
16Wisconsin~6K1.05×
17New Mexico~2K1.05×
18New Hampshire~2K1.05×
19Montana~1K1.04×
20Nebraska~2K1.03×
21Texas~30K1.01×
22North Carolina~10K1.00×
23Tennessee~8K1.00×
24Minnesota~5K1.00×
25South Dakota<1K1.00×
26Vermont<1K1.00×
27Connecticut~4K0.99×
28Colorado~6K0.98×
29Massachusetts~7K0.97×
30Alabama~5K0.97×
31Louisiana~5K0.97×
32California~40K0.96×
33Michigan~9K0.96×
34Georgia~10K0.95×
35Ohio~10K0.95×
36Arizona~7K0.95×
37South Carolina~5K0.94×
38Hawaii~2K0.93×
39Illinois~10K0.92×
40Nevada~3K0.92×
41Mississippi~3K0.92×
42Rhode Island~1K0.92×
43North Dakota<1K0.92×
44Iowa~3K0.91×
45New York~20K0.88×
46Maryland~6K0.87×
47Delaware<1K0.87×
48New Jersey~8K0.84×
49Florida~20K0.82×
50Washington, District of Columbia<1K0.79×
Fig. 06

Affinity by region

Affinity by region — Grimms' Fairy Tales, United States
0.79×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grimms' Fairy Tales audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grimms' Fairy Tales audience
#·InterestCategoryAffinity×
01Donald DuckMovies & TV50.16×
02Golden GooseFashion & Accessoires46.02×
03My Little PonyKids & Family41.91×
04ZootopiaMovies & TV41.13×
05Disneyland ParisTravel & Leisure38.83×
06Minnie MouseMovies & TV36.68×
07Winnie-the-PoohKids & Family35.12×
08Kung Fu PandaMovies & TV20.20×
09Crystal CruisesTravel & Leisure20.00×
10BodrumTravel & Leisure17.77×
11Finding NemoMovies & TV17.64×
12Nick Jr.Movies & TV16.53×
13International educationBusiness & Career16.40×
14Portrait paintingArts & Culture14.62×
15Broadway theatreTravel & Leisure10.02×
16Disney StoreShopping9.82×
17TokyoTravel & Leisure9.06×
18Watercolor paintingArts & Culture8.47×
19Oil paintingArts & Culture8.19×
20Abstract artArts & Culture7.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grimms' Fairy Tales audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grimms' Fairy Tales audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.13×
MindfulnessBALANCE2.12×
Pet OwnershipJOY1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grimms' Fairy Tales audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.76×
PatriotismCONSERVATISM0.77×
Career OrientationPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grimms' Fairy Tales have in United States?

Grimms' Fairy Tales has an estimated audience of 390,881 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Grimms' Fairy Tales fans?

76.8% of Grimms' Fairy Tales fans are female, 23.2% are male, with an average age of 32.6 years.

03

Which brands do Grimms' Fairy Tales fans like most?

Grimms' Fairy Tales fans show strongest brand affinity for Zootopia (41.13×), Disneyland Paris (38.83×), and My Little Pony (41.91×) over the country average.

04

Where do Grimms' Fairy Tales fans live in United States?

Grimms' Fairy Tales fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Grimms' Fairy Tales fans also like?

Beyond Grimms' Fairy Tales itself, the audience over-indexes on Disneyland Paris (38.83×), My Little Pony (41.91×), Minnie Mouse (36.68×), and Golden Goose (46.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Children's book audiences in United States

See Grimms' Fairy Tales audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Grimms' Fairy Tales. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →