Grimms' Fairy Tales Audience in United States

Grimms' Fairy Tales logo

Grimms' Fairy Tales has an estimated audience of 374,920 people in United States. 76.8% are female, 23.2% are male, average age 32.6. Top brand affinities: Bank account, Meals on Wheels, Saxophone technique, Natural rubber, JDM Cars.

Top brand affinities include Bank account, Meals on Wheels, Saxophone technique, with strongest over-indexing on Bank account (12.98× the country average). Demographically, the Grimms' Fairy Tales audience skews more female with an average age of 32.6, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation.

Category: Literature · Type: Book / Manga / Comic · Subtype: Children's book

Demographics of Grimms' Fairy Tales fans

Demographic split for Grimms' Fairy Tales audience in United States
MetricValue
Female76.8%
Male23.2%
Average age32.6
Estimated audience size374,920

Audience persona

The typical Grimms' Fairy Tales fan in United States is more female, around 32.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Bank account.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grimms' Fairy Tales audience
BrandAffinityCategory
Bank account12.98×Business & Career
Meals on Wheels15.74×Food & Beverages
Saxophone technique42.76×Music & Radio
Natural rubber3.95×Cars & Mobility
JDM Cars14.51×Cars & Mobility
Product design3.06×Business & Career
Dog breed1.73×Pets & Animals
Grace Slick12.41×Music & Radio
Voter registration6.77×Politics & Society
Combat sport2.2×Sports
Embroidery Club106.08×Home & Garden
Collectable2.14×Kids & Family
UK garage7.03×Music & Radio
Electrolyte5.98×Health
Brookside15.62×Movies & TV
Isometric exercise9.76×Sports
Justice2.81×Politics & Society
Elsword14.82×Games
Gran Torino6.15×Movies & TV
Tierra Cali5.66×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grimms' Fairy Tales audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.95
Luxury OrientationPREMIUM2.78
DIY MentalityTHRILL2.13
SustainabilityBALANCE1.99
Pet OwnershipJOY1.93
Risk AppetiteTHRILL1.82

Worldwide distribution

Worldwide audience distribution share by country for Grimms' Fairy Tales
CountryShare
United States43.9%
Japan10.0%
United Kingdom9.0%

See Grimms' Fairy Tales audiences in other countries

More Children's book audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Grimms' Fairy Tales. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.