Mockingjay Audience in United States

Mockingjay logo

Mockingjay has an estimated audience of 386,596 people in United States. 73.2% are female, 26.8% are male, average age 30.1. Top regions: California, Texas, Florida. Top brand affinities: Mortgage insurance, Monroe Carell Jr. Children's Hospital at Vanderbilt, Whataburger, Assassin's Creed II, Arnold Palmer.

The average Mockingjay fan in United States is 30.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mortgage insurance, Monroe Carell Jr. Children's Hospital at Vanderbilt, Whataburger, with strongest over-indexing on Mortgage insurance (5.03× the country average). Demographically, the Mockingjay audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Children's book

Demographics of Mockingjay fans

Demographic split for Mockingjay audience in United States
MetricValue
Female73.2%
Male26.8%
Average age30.1
Estimated audience size386,596

Audience persona

The typical Mockingjay fan in United States is more female, around 30.1 years old, with strong Extroversion tendencies and a notable affinity for Mortgage insurance.

Top regions in United States

Top regions ranked by reach for Mockingjay in United States
RegionReachAffinity
California42,2170.99×
Texas33,6751.01×
Florida23,6930.91×
New York17,6390.82×
Pennsylvania11,8880.91×
Illinois11,4720.89×
Ohio11,4230.96×
North Carolina11,2180.96×
Georgia11,0640.93×
Michigan9,4190.93×
Virginia9,3560.99×
Washington9,1741.18×
Arizona8,4091.07×
New Jersey8,3490.85×
Tennessee8,0921.04×
Colorado7,2361.19×
Massachusetts7,1170.93×
Indiana7,1161.01×
Missouri6,5231.05×
Wisconsin5,7720.99×
Alabama5,5621.03×
South Carolina5,5560.96×
Minnesota5,5181×
Utah5,3061.53×
Maryland5,2730.79×
Oklahoma5,1241.19×
Kentucky5,0531.04×
Oregon4,9901.13×
Louisiana4,3850.88×
Nevada3,4630.93×
Arkansas3,4441.08×
Kansas3,3461.1×
Connecticut3,3390.86×
Iowa3,2081.01×
Mississippi2,5550.8×
Idaho2,5321.31×
West Virginia2,0631.15×
New Mexico1,9140.99×
Nebraska1,8940.98×
New Hampshire1,5721.03×
Hawaii1,5690.94×
Maine1,3200.95×
Montana1,1971.12×
Alaska1,0711.29×
Washington, District of Columbia9670.83×
Rhode Island9630.78×
South Dakota8500.95×
Delaware8360.78×
North Dakota7820.98×
Vermont6310.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mockingjay audience
BrandAffinityCategory
Mortgage insurance5.03×Business & Career
Monroe Carell Jr. Children's Hospital at Vanderbilt20.88×Travel & Leisure
Whataburger1.54×Food & Beverages
Assassin's Creed II6.39×Games
Arnold Palmer4.34×Sports
Panama2.47×Travel & Leisure
Racing1.59×Cars & Mobility
Casely3.56×Shopping
Saving1.53×Business & Career
Temple Grandin3.91×Literature
Newtown, Bucks County, Pennsylvania8.41×Travel & Leisure
Ricky Stenhouse, Jr.5.95×Sports
Lindsey Shaw3.33×Movies & TV
Definitely Filipino41.34×Travel & Leisure
Gary Clark, Jr.3.99×Music & Radio
Assassin's Creed: Brotherhood3.16×Games
Commercial mortgage1.76×Business & Career
Gaelic football1.9×Sports
Stucco1.69×Home & Garden
Mike Conley, Jr.2.26×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mockingjay audience
TraitClusterScore
ExtroversionTHRILL1.65
LGBTQ+ IdentityOPEN1.34
Convenience OrientationPREMIUM1.16
MindfulnessBALANCE1.11
Social Media UsageJOY1.09
Pet OwnershipJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for Mockingjay
CountryShare
United States48.1%
Spain18.1%
United Kingdom8.5%

See Mockingjay audiences in other countries

More Children's book audiences in United States

Frequently asked questions

How many fans does Mockingjay have in United States?

Mockingjay has an estimated audience of 386,596 people in United States, concentrated in California and Texas.

What is the gender split and age of Mockingjay fans?

73.2% of Mockingjay fans are female, 26.8% are male, with an average age of 30.1 years.

Which brands do Mockingjay fans like most?

Mockingjay fans show strongest brand affinity for Mortgage insurance (5.03×), Monroe Carell Jr. Children's Hospital at Vanderbilt (20.88×), and Whataburger (1.54×) over the country average.

Where do Mockingjay fans live in United States?

Mockingjay fans in United States are most concentrated in California (reach 42,217), Texas (reach 33,675), and Florida (reach 23,693). These three regions account for the largest share of the active audience.

What other brands do Mockingjay fans also like?

Beyond Mockingjay itself, the audience over-indexes on Monroe Carell Jr. Children's Hospital at Vanderbilt (20.88×), Whataburger (1.54×), Assassin's Creed II (6.39×), and Arnold Palmer (4.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mockingjay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.