Rascasse Audience Intelligence

Mockingjay Audience in United States

A data profile of the people who buy, follow and care about Mockingjay in United States — modelled from more than twelve digital signal sources. Mockingjay has an estimated audience of 363,152 people in United States.

#6among Children's book in United States#521among Book / Manga / Comic in United States#1110in Literature

The average Mockingjay fan in United States is 30.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Monsters, Jennifer Lawrence, Anne Hathaway, with strongest over-indexing on Monsters (24.99× the country average).

Demographically, the Mockingjay audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mockingjay fan in United States is more female, around 30.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Monsters.

Category: Literature · Type: Book / Manga / Comic · Subtype: Children's book

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mockingjay profile in United States.

Audience size
363K
in United States
Gender
73.2%♀
26.8% male
Age
30.1
average years
Country rank
#43756
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mockingjay fans

73.2% are female, 26.8% are male, average age 30.1.

Fig. 02

Gender split

73.2%
Female
26.8%
Male
Demographic split for Mockingjay audience in United States
MetricValue
Female73.2%
Male26.8%
Average age30.1
Estimated audience size363,152
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the Mockingjay audience in United States
Age bracketShare%
16-1952%
20-2916%
30-3911%
40-4912%
50+9%
Fig. 04

Worldwide distribution

42.4%

of the worldwide Mockingjay audience comes from United States.

Worldwide audience distribution share by country for Mockingjay
CountryShare
United States42.4%
Spain17.3%
Mexico10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mockingjay audience in United States is strongest.

Fig. 05

Top regions by affinity

Mockingjay fans by region: top regions in United States
#RegionReachAffinity×
01Utah~5K1.49×
02Idaho~2K1.27×
03Oklahoma~5K1.21×
04Alaska<1K1.19×
05Kansas~4K1.16×
06South Dakota~1K1.14×
07West Virginia~2K1.12×
08Washington~9K1.11×
09Colorado~7K1.10×
10Kentucky~5K1.10×
11Montana~1K1.10×
12New Hampshire~2K1.07×
13Oregon~5K1.06×
14Minnesota~6K1.05×
15Missouri~6K1.03×
16Arkansas~3K1.03×
17California~40K1.02×
18Alabama~6K1.02×
19Wisconsin~6K1.01×
20New Mexico~2K1.01×
21North Dakota<1K1.01×
22Texas~30K1.00×
23Arizona~8K1.00×
24Tennessee~8K1.00×
25Indiana~7K1.00×
26Iowa~3K1.00×
27Maine~1K0.99×
28Nebraska~2K0.98×
29Ohio~10K0.97×
30North Carolina~10K0.97×
31Vermont<1K0.97×
32Virginia~9K0.95×
33South Carolina~6K0.95×
34Nevada~4K0.95×
35Hawaii~2K0.94×
36Georgia~10K0.93×
37Michigan~9K0.93×
38Pennsylvania~10K0.91×
39Massachusetts~7K0.91×
40Mississippi~3K0.91×
41Louisiana~4K0.89×
42Illinois~10K0.88×
43Connecticut~3K0.88×
44New Jersey~8K0.86×
45Rhode Island~1K0.85×
46Delaware<1K0.84×
47Florida~20K0.83×
48Washington, District of Columbia<1K0.80×
49Maryland~5K0.79×
50New York~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Mockingjay, United States
0.78×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mockingjay audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mockingjay audience
#·InterestCategoryAffinity×
01The Hunger Games (film)Movies & TV37.37×
02MonstersMovies & TV24.99×
03Kung Fu PandaMovies & TV22.69×
04Imagine DragonsMusic & Radio18.68×
05Finding NemoMovies & TV18.40×
06Jennifer LawrenceMovies & TV17.95×
07ShrekMovies & TV15.25×
08Anne HathawayMovies & TV13.68×
09Emma WatsonMovies & TV13.34×
10Cate BlanchettMovies & TV12.50×
11Pirates of the Caribbean (film series)Movies & TV11.21×
12Avril LavigneMusic & Radio11.05×
13Lenny KravitzMusic & Radio10.90×
14Pretty Little Liars (TV series)Movies & TV9.90×
15Psychological thrillerLiterature6.67×
16Barnes & NobleLiterature5.43×
17Adam SandlerMovies & TV5.30×
18Ariana GrandeMusic & Radio4.55×
19Britney SpearsMusic & Radio3.95×
20SubwayFood & Beverages3.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mockingjay audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mockingjay audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.59×
IndulgenceJOY1.46×
SpiritualityBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mockingjay audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.51×
Luxury OrientationPREMIUM0.52×
Design AffinityPREMIUM0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mockingjay have in United States?

Mockingjay has an estimated audience of 363,152 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mockingjay fans?

73.2% of Mockingjay fans are female, 26.8% are male, with an average age of 30.1 years.

03

Which brands do Mockingjay fans like most?

Mockingjay fans show strongest brand affinity for Monsters (24.99×), Jennifer Lawrence (17.95×), and Anne Hathaway (13.68×) over the country average.

04

Where do Mockingjay fans live in United States?

Mockingjay fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Mockingjay fans also like?

Beyond Mockingjay itself, the audience over-indexes on Jennifer Lawrence (17.95×), Anne Hathaway (13.68×), The Hunger Games (film) (37.37×), and Shrek (15.25×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Mockingjay audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mockingjay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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