Rascasse Audience Intelligence

Avril Lavigne Audience in United States

A data profile of the people who buy, follow and care about Avril Lavigne in United States — modelled from more than twelve digital signal sources. Avril Lavigne has an estimated audience of 4,107,722 people in United States.

#22among Rock in United States#977among Person in United States#731in Music & Radio

The average Avril Lavigne fan in United States is 28.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Brittany Snow, Catherine O'Hara, Britney Spears, with strongest over-indexing on Brittany Snow (11.73× the country average).

Demographically, the Avril Lavigne audience skews more female with an average age of 28.7, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Avril Lavigne fan in United States is more female, around 28.7 years old, with strong Extroversion tendencies and a notable affinity for Brittany Snow.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Avril Lavigne profile in United States.

Audience size
4.1M
in United States
Gender
64.5%♀
35.5% male
Age
28.7
average years
Country rank
#7881
Person in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Avril Lavigne fans

64.5% are female, 35.5% are male, average age 28.7.

Fig. 02

Gender split

64.5%
Female
35.5%
Male
Demographic split for Avril Lavigne audience in United States
MetricValue
Female64.5%
Male35.5%
Average age28.7
Estimated audience size4,107,722
Fig. 03

Age distribution

Ø 28.7
average years
Age distribution of the Avril Lavigne audience in United States
Age bracketShare%
16-1951%
20-2921%
30-3912%
40-499%
50+6%
Fig. 04

Worldwide distribution

28.0%

of the worldwide Avril Lavigne audience comes from United States.

Worldwide audience distribution share by country for Avril Lavigne
CountryShare
United States28.0%
Brazil9.7%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Avril Lavigne audience in United States is strongest.

Fig. 05

Top regions by affinity

Avril Lavigne fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~60K1.21×
02Utah~50K1.19×
03Maine~20K1.17×
04Ohio~200K1.15×
05Idaho~30K1.15×
06Arizona~100K1.14×
07Washington~100K1.12×
08Indiana~90K1.12×
09West Virginia~20K1.12×
10Pennsylvania~200K1.11×
11Missouri~80K1.11×
12Vermont~9K1.11×
13Kentucky~60K1.09×
14Oregon~60K1.09×
15Michigan~100K1.08×
16New Hampshire~20K1.08×
17Tennessee~90K1.07×
18Wisconsin~70K1.07×
19Connecticut~50K1.06×
20Nevada~50K1.06×
21Iowa~40K1.06×
22North Dakota~10K1.06×
23Minnesota~70K1.05×
24Montana~10K1.05×
25Alaska~10K1.04×
26Nebraska~20K1.03×
27Kansas~30K1.00×
28Colorado~70K0.99×
29Arkansas~40K0.99×
30South Dakota~10K0.99×
31New York~200K0.98×
32Massachusetts~80K0.97×
33Texas~400K0.95×
34North Carolina~100K0.95×
35New Jersey~100K0.95×
36Illinois~100K0.94×
37Virginia~100K0.94×
38California~400K0.92×
39South Carolina~60K0.90×
40Alabama~60K0.90×
41Georgia~100K0.88×
42Rhode Island~10K0.88×
43Florida~300K0.86×
44New Mexico~20K0.86×
45Louisiana~50K0.85×
46Maryland~60K0.83×
47Delaware~9K0.78×
48Mississippi~30K0.77×
49Hawaii~10K0.75×
50Washington, District of Columbia~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Avril Lavigne, United States
0.73×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Avril Lavigne audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Avril Lavigne audience
#·InterestCategoryAffinity×
01The Lovely Bones (film)Movies & TV18.25×
02MegamindMovies & TV14.79×
03Taylor MomsenFashion & Accessoires12.18×
04Arielle KebbelMovies & TV11.93×
05Zoey DeutchMovies & TV11.89×
06Brittany SnowMovies & TV11.73×
07Hayley WilliamsMusic & Radio11.40×
08Angela White (athlete)Movies & TV9.96×
09Amanda SeyfriedMovies & TV8.24×
10Red'sSports7.79×
11Billy Bob ThorntonMovies & TV7.56×
12Catherine O'HaraMovies & TV6.73×
13Hailee SteinfeldMovies & TV6.42×
14Sabrina CarpenterMusic & Radio6.20×
15Spirit HalloweenKids & Family5.52×
16Britney SpearsMusic & Radio5.45×
17Scooby-DooMovies & TV5.30×
18BatmanMovies & TV4.82×
19Harry PotterMovies & TV2.90×
20Food and drinkFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Avril Lavigne audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Avril Lavigne audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.04×
Pet OwnershipJOY1.52×
Convenience OrientationPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Avril Lavigne audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.76×
SustainabilityBALANCE0.86×
DIY MentalityTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Avril Lavigne have in United States?

Avril Lavigne has an estimated audience of 4,107,722 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Avril Lavigne fans?

64.5% of Avril Lavigne fans are female, 35.5% are male, with an average age of 28.7 years.

03

Which brands do Avril Lavigne fans like most?

Avril Lavigne fans show strongest brand affinity for Brittany Snow (11.73×), Catherine O'Hara (6.73×), and Britney Spears (5.45×) over the country average.

04

Where do Avril Lavigne fans live in United States?

Avril Lavigne fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Avril Lavigne fans also like?

Beyond Avril Lavigne itself, the audience over-indexes on Catherine O'Hara (6.73×), Britney Spears (5.45×), Megamind (14.79×), and Scooby-Doo (5.3×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Avril Lavigne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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