Avril Lavigne Audience in United States

Avril Lavigne logo

Avril Lavigne has an estimated audience of 4,393,614 people in United States. 64.5% are female, 35.5% are male, average age 28.7. Top regions: California, Texas, New York. Top brand affinities: Brittany Snow, Scooby-Doo, Catherine O'Hara, Megamind, Batman.

The average Avril Lavigne fan in United States is 28.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Brittany Snow, Scooby-Doo, Catherine O'Hara, with strongest over-indexing on Brittany Snow (11.73× the country average). Demographically, the Avril Lavigne audience skews more female with an average age of 28.7, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Avril Lavigne fans

Demographic split for Avril Lavigne audience in United States
MetricValue
Female64.5%
Male35.5%
Average age28.7
Estimated audience size4,393,614

Audience persona

The typical Avril Lavigne fan in United States is more female, around 28.7 years old, with strong Extroversion tendencies and a notable affinity for Brittany Snow.

Top regions in United States

Top regions ranked by reach for Avril Lavigne in United States
RegionReachAffinity
California445,8770.92×
Texas346,6190.92×
New York268,4841.09×
Florida261,4250.88×
Pennsylvania176,5431.19×
Ohio164,6451.22×
Illinois146,6121×
North Carolina131,4030.99×
Michigan130,6561.14×
Georgia121,9090.9×
New Jersey115,9611.04×
Arizona109,0151.22×
Washington106,7591.21×
Virginia104,9810.98×
Tennessee95,3941.08×
Indiana94,9731.18×
Massachusetts91,3691.06×
Missouri78,7031.11×
Wisconsin73,0231.1×
Minnesota69,3211.1×
Colorado68,8490.99×
Maryland63,6040.84×
South Carolina61,1310.92×
Kentucky58,7211.07×
Oregon58,3801.16×
Oklahoma53,9041.1×
Alabama51,5270.84×
Connecticut51,0111.16×
Louisiana45,8440.81×
Nevada44,6521.05×
Utah43,3331.1×
Iowa38,5641.07×
Arkansas33,1670.92×
Kansas32,4650.94×
Mississippi25,8870.72×
Idaho22,4261.02×
West Virginia21,3711.04×
Nebraska21,0200.95×
Maine19,7321.25×
New Hampshire18,9921.1×
New Mexico17,1530.78×
Rhode Island12,7040.91×
Hawaii12,6200.67×
Montana11,7540.96×
Washington, District of Columbia10,1310.77×
Delaware9,1490.75×
North Dakota8,9480.99×
Alaska8,8040.94×
South Dakota8,7510.86×
Vermont8,5831.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Avril Lavigne audience
BrandAffinityCategory
Brittany Snow11.73×Movies & TV
Scooby-Doo5.3×Movies & TV
Catherine O'Hara6.73×Movies & TV
Megamind14.79×Movies & TV
Batman4.82×Movies & TV
Euphoria2.65×Movies & TV
Sabrina Carpenter6.2×Music & Radio
Friends3.21×Movies & TV
The Lovely Bones (film)18.25×Movies & TV
Spirit Halloween5.52×Kids & Family
Billy Bob Thornton7.56×Movies & TV
Hailee Steinfeld6.42×Movies & TV
Taylor Momsen12.18×Fashion & Accessoires
Harry Potter2.9×Movies & TV
Angela White (athlete)9.96×Movies & TV
Amanda Seyfried8.24×Movies & TV
Final Destination3.57×Movies & TV
Beetlejuice3.58×Movies & TV
Food and drink1.7×Food & Beverages
Ali Larter7.31×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Avril Lavigne audience
TraitClusterScore
ExtroversionTHRILL2.29
TraditionCONSERVATISM1.22
Convenience OrientationPREMIUM1.22
Early Adopter MentalityPOWER1.19
MindfulnessBALANCE1.18
Urban LifestyleOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for Avril Lavigne
CountryShare
United States29.7%
Brazil9.7%
United Kingdom6.3%

See Avril Lavigne audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does Avril Lavigne have in United States?

Avril Lavigne has an estimated audience of 4,393,614 people in United States, concentrated in California and Texas.

What is the gender split and age of Avril Lavigne fans?

64.5% of Avril Lavigne fans are female, 35.5% are male, with an average age of 28.7 years.

Which brands do Avril Lavigne fans like most?

Avril Lavigne fans show strongest brand affinity for Brittany Snow (11.73×), Scooby-Doo (5.3×), and Catherine O'Hara (6.73×) over the country average.

Where do Avril Lavigne fans live in United States?

Avril Lavigne fans in United States are most concentrated in California (reach 445,877), Texas (reach 346,619), and New York (reach 268,484). These three regions account for the largest share of the active audience.

What other brands do Avril Lavigne fans also like?

Beyond Avril Lavigne itself, the audience over-indexes on Scooby-Doo (5.3×), Catherine O'Hara (6.73×), Megamind (14.79×), and Batman (4.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Avril Lavigne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.