Rascasse Audience Intelligence

Red's Audience in United States

A data profile of the people who buy, follow and care about Red's in United States — modelled from more than twelve digital signal sources. Red's has an estimated audience of 11,669,686 people in United States.

#63among Team in United States#232in Sports

Red's fans in United States are concentrated in Ohio, with strong brand affinity for Cincinnati Reds.

The audience is concentrated in Ohio, Kentucky, Indiana.

Top brand affinities include Cincinnati Reds, Anne Hathaway, Cate Blanchett, with strongest over-indexing on Cincinnati Reds (61.13× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Red's fan in United States shows strong Career Orientation tendencies and a notable affinity for Cincinnati Reds.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Red's profile in United States.

Audience size
11.7M
in United States
Country rank
#3061
Team in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Red's fans

Fig. 02

Gender split

Demographic split for Red's audience in United States
MetricValue
Estimated audience size11,669,686
Fig. 04

Worldwide distribution

81.2%

of the worldwide Red's audience comes from United States.

Worldwide audience distribution share by country for Red's
CountryShare
United States81.2%
Brazil9.2%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Red's audience in United States is strongest.

Fig. 05

Top regions by affinity

Red's fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~20K9.69×
02Kentucky~7K8.62×
03Indiana~4K3.62×
04West Virginia<1K2.31×
05Tennessee~1K0.84×
06Wisconsin<1K0.84×
07New York~3K0.80×
08New Jersey~1K0.78×
09Pennsylvania~2K0.76×
10South Carolina<1K0.70×
11North Carolina~1K0.69×
12Illinois~1K0.67×
13Connecticut<1K0.67×
14Arizona<1K0.66×
15Virginia~1K0.64×
16Delaware<1K0.62×
17Iowa<1K0.61×
18California~4K0.60×
19Georgia~1K0.59×
20Nevada<1K0.59×
21Maine<1K0.59×
22Florida~3K0.58×
23Massachusetts<1K0.58×
24Michigan<1K0.56×
25Mississippi<1K0.56×
26Rhode Island<1K0.56×
27Washington, District of Columbia<1K0.56×
28Missouri<1K0.55×
29Louisiana<1K0.55×
30Alabama<1K0.54×
31New Hampshire<1K0.54×
32Colorado<1K0.53×
33Alaska<1K0.53×
34Washington<1K0.52×
35Oklahoma<1K0.51×
36Utah<1K0.51×
37Arkansas<1K0.51×
38Montana<1K0.51×
39South Dakota<1K0.51×
40Vermont<1K0.51×
41Maryland<1K0.50×
42Hawaii<1K0.50×
43New Mexico<1K0.49×
44Texas~3K0.48×
45Kansas<1K0.48×
46Oregon<1K0.47×
47Nebraska<1K0.47×
48Idaho<1K0.46×
49Minnesota<1K0.42×
50North Dakota<1K0.42×
Fig. 06

Affinity by region

Affinity by region — Red's, United States
0.42×1.00×9.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Red's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Red's audience
#·InterestCategoryAffinity×
01Cincinnati RedsSports61.13×
02Cate BlanchettMovies & TV11.13×
03Anne HathawayMovies & TV8.38×
04Avril LavigneMusic & Radio7.79×
05Ronda RouseySports5.39×
06Dolly PartonMusic & Radio4.57×
07Weather forecastingHome & Garden4.32×
08Air pollutionHealth4.09×
09Non-alcoholic beverageFood & Beverages4.08×
10Britney SpearsMusic & Radio3.77×
11Solar energyHome & Garden3.63×
12Internet celebrityInternet & Social Media3.45×
13Rail transportTravel & Leisure3.22×
14Discount TireShopping3.12×
15Virtual realityTechnology & Electronics2.91×
16WhiskyFood & Beverages2.25×
17FedExBusiness & Career2.13×
18Cloud computingTechnology & Electronics1.99×
19Horror moviesMovies & TV1.71×
20BarbecueFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Red's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Red's audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.14×
TraditionCONSERVATISM1.60×
SpiritualityBALANCE1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Red's audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.26×
Luxury OrientationPREMIUM0.32×
Design AffinityPREMIUM0.33×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Red's audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Red's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →