Hayley Williams Audience in United States

Hayley Williams logo

Hayley Williams has an estimated audience of 3,523,346 people in United States. 66.9% are female, 33.1% are male, average age 29.9. Top regions: California, Texas, Florida. Top brand affinities: Citizen, Dave Mirra, Dead Poet Society, Thirty Seconds to Mars, MØL.

The average Hayley Williams fan in United States is 29.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Citizen, Dave Mirra, Dead Poet Society, with strongest over-indexing on Citizen (34.02× the country average). Demographically, the Hayley Williams audience skews more female with an average age of 29.9, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Hayley Williams fans

Demographic split for Hayley Williams audience in United States
MetricValue
Female66.9%
Male33.1%
Average age29.9
Estimated audience size3,523,346

Audience persona

The typical Hayley Williams fan in United States is more female, around 29.9 years old, with strong Extroversion tendencies and a notable affinity for Citizen.

Top regions in United States

Top regions ranked by reach for Hayley Williams in United States
RegionReachAffinity
California396,1991.02×
Texas301,2750.99×
Florida209,9970.88×
New York188,3990.96×
Pennsylvania134,1291.13×
Illinois123,8151.05×
Ohio121,7871.12×
North Carolina109,1951.03×
Michigan101,2171.1×
Georgia99,0370.91×
Tennessee92,7101.31×
Virginia88,9591.04×
New Jersey82,4560.92×
Washington81,8141.16×
Massachusetts74,7891.08×
Arizona72,2141×
Indiana70,5141.1×
Colorado66,6651.2×
Missouri63,4871.12×
Maryland53,3770.88×
Kentucky52,7481.19×
Wisconsin52,4900.99×
Minnesota48,6550.96×
South Carolina46,0920.87×
Oregon45,9541.14×
Louisiana44,2250.97×
Oklahoma43,9771.12×
Alabama40,4390.82×
Nevada35,9851.06×
Connecticut35,4181×
Utah35,3141.12×
Iowa28,3730.98×
Kansas27,6080.99×
Arkansas27,1690.94×
Mississippi26,3640.91×
West Virginia17,1791.05×
Nebraska17,0690.97×
Idaho16,9900.96×
New Hampshire16,4271.18×
New Mexico16,1410.91×
Maine12,9681.03×
Hawaii11,0330.73×
Rhode Island10,9330.97×
Montana9,5300.97×
Washington, District of Columbia9,0920.86×
Delaware7,9190.81×
North Dakota6,9270.96×
South Dakota6,8650.84×
Alaska6,4290.85×
Vermont5,9160.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hayley Williams audience
BrandAffinityCategory
Citizen34.02×Music & Radio
Dave Mirra119.36×Sports
Dead Poet Society36.32×Music & Radio
Thirty Seconds to Mars76.82×Music & Radio
MØL35.24×Music & Radio
Dashboard Confessional89.92×Music & Radio
The All-American Rejects43.21×Music & Radio
Fiddlehead38.85×Music & Radio
Stars14.75×Music & Radio
Casey7.19×Music & Radio
The Wonder Years (band)48.19×Music & Radio
Yours Truly56.24×Music & Radio
Palisades27.65×Music & Radio
Reflections31.86×Music & Radio
Weezer25.09×Music & Radio
Laura Linney21.1×Movies & TV
Jimmy Eat World48.85×Music & Radio
Warped Tour29.97×Music & Radio
Skateboarder (magazine)29.32×Sports
Sharks11.32×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hayley Williams audience
TraitClusterScore
ExtroversionTHRILL1.73
Early Adopter MentalityPOWER1.32
PatriotismCONSERVATISM1.29
Urban LifestyleOPEN1.28
MindfulnessBALANCE1.24
SustainabilityBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Hayley Williams
CountryShare
United States50.2%
United Kingdom8.2%
Brazil5.9%

See Hayley Williams audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Hayley Williams have in United States?

Hayley Williams has an estimated audience of 3,523,346 people in United States, concentrated in California and Texas.

What is the gender split and age of Hayley Williams fans?

66.9% of Hayley Williams fans are female, 33.1% are male, with an average age of 29.9 years.

Which brands do Hayley Williams fans like most?

Hayley Williams fans show strongest brand affinity for Citizen (34.02×), Dave Mirra (119.36×), and Dead Poet Society (36.32×) over the country average.

Where do Hayley Williams fans live in United States?

Hayley Williams fans in United States are most concentrated in California (reach 396,199), Texas (reach 301,275), and Florida (reach 209,997). These three regions account for the largest share of the active audience.

What other brands do Hayley Williams fans also like?

Beyond Hayley Williams itself, the audience over-indexes on Dave Mirra (119.36×), Dead Poet Society (36.32×), Thirty Seconds to Mars (76.82×), and MØL (35.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hayley Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.