Rascasse Audience Intelligence

Hayley Williams Audience in United States

A data profile of the people who buy, follow and care about Hayley Williams in United States — modelled from more than twelve digital signal sources. Hayley Williams has an estimated audience of 4,199,738 people in United States.

#67among Singer-songwriter in United States#940among Person in United States#713in Music & Radio

The average Hayley Williams fan in United States is 29.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Citizen, Dave Mirra, Dead Poet Society, with strongest over-indexing on Citizen (34.02× the country average).

Demographically, the Hayley Williams audience skews more female with an average age of 29.9, and over-indexes on personality traits such as Urban Lifestyle, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hayley Williams fan in United States is more female, around 29.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Citizen.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hayley Williams profile in United States.

Audience size
4.2M
in United States
Gender
66.9%♀
33.1% male
Age
29.9
average years
Country rank
#7721
Person in United States
Fig. 01

Search interest · 12-month trend

+123%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hayley Williams fans

66.9% are female, 33.1% are male, average age 29.9.

Fig. 02

Gender split

66.9%
Female
33.1%
Male
Demographic split for Hayley Williams audience in United States
MetricValue
Female66.9%
Male33.1%
Average age29.9
Estimated audience size4,199,738
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the Hayley Williams audience in United States
Age bracketShare%
16-1939%
20-2931%
30-3916%
40-499%
50+5%
Fig. 04

Worldwide distribution

51.8%

of the worldwide Hayley Williams audience comes from United States.

Worldwide audience distribution share by country for Hayley Williams
CountryShare
United States51.8%
United Kingdom8.0%
Brazil6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hayley Williams audience in United States is strongest.

Fig. 05

Top regions by affinity

Hayley Williams fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~90K1.30×
02Oregon~50K1.20×
03Utah~40K1.19×
04New Hampshire~20K1.19×
05Washington~80K1.17×
06Colorado~70K1.17×
07Massachusetts~80K1.13×
08Kentucky~50K1.12×
09Pennsylvania~100K1.10×
10Rhode Island~10K1.10×
11Illinois~100K1.07×
12Ohio~100K1.07×
13Oklahoma~40K1.07×
14Vermont~7K1.07×
15California~400K1.06×
16Missouri~60K1.06×
17Maine~10K1.06×
18Michigan~100K1.05×
19Indiana~70K1.04×
20Minnesota~50K1.03×
21North Carolina~100K1.02×
22Mississippi~30K1.02×
23Washington, District of Columbia~10K1.02×
24Arizona~70K1.01×
25Connecticut~40K1.01×
26New York~200K1.00×
27West Virginia~20K1.00×
28Virginia~80K0.98×
29Nevada~30K0.98×
30Maryland~60K0.97×
31Louisiana~40K0.97×
32Wisconsin~50K0.96×
33Montana~9K0.96×
34Texas~300K0.95×
35Kansas~30K0.94×
36Idaho~20K0.94×
37Iowa~30K0.93×
38Arkansas~30K0.93×
39Georgia~100K0.92×
40Nebraska~20K0.92×
41New Mexico~20K0.92×
42Alaska~7K0.92×
43North Dakota~7K0.92×
44New Jersey~80K0.90×
45Alabama~40K0.87×
46Delaware~8K0.87×
47South Carolina~50K0.86×
48Florida~200K0.81×
49South Dakota~7K0.81×
50Hawaii~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Hayley Williams, United States
0.70×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hayley Williams audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hayley Williams audience
#·InterestCategoryAffinity×
01Dave MirraSports119.36×
02The Academy Is...Music & Radio91.64×
03Dashboard ConfessionalMusic & Radio89.92×
04Thirty Seconds to MarsMusic & Radio76.82×
05Yours TrulyMusic & Radio56.24×
06Red Bull RecordsMusic & Radio53.63×
07Jimmy Eat WorldMusic & Radio48.85×
08The Wonder Years (band)Music & Radio48.19×
09FiddleheadMusic & Radio38.85×
10Dead Poet SocietyMusic & Radio36.32×
11MØLMusic & Radio35.24×
12CitizenMusic & Radio34.02×
13ReflectionsMusic & Radio31.86×
14Warped TourMusic & Radio29.97×
15Skateboarder (magazine)Sports29.32×
16PalisadesMusic & Radio27.65×
17WeezerMusic & Radio25.09×
18Laura LinneyMovies & TV21.10×
19StarsMusic & Radio14.75×
20CaseyMusic & Radio7.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hayley Williams audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hayley Williams audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.30×
MindfulnessBALANCE1.23×
ExtroversionTHRILL1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hayley Williams audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.68×
Career OrientationPOWER0.69×
Need for SecurityCONSERVATISM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hayley Williams have in United States?

Hayley Williams has an estimated audience of 4,199,738 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hayley Williams fans?

66.9% of Hayley Williams fans are female, 33.1% are male, with an average age of 29.9 years.

03

Which brands do Hayley Williams fans like most?

Hayley Williams fans show strongest brand affinity for Citizen (34.02×), Dave Mirra (119.36×), and Dead Poet Society (36.32×) over the country average.

04

Where do Hayley Williams fans live in United States?

Hayley Williams fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hayley Williams fans also like?

Beyond Hayley Williams itself, the audience over-indexes on Dave Mirra (119.36×), Dead Poet Society (36.32×), Red Bull Records (53.63×), and Thirty Seconds to Mars (76.82×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hayley Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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