Reflections Audience in United States
Reflections has an estimated audience of 1,396,108 people in United States. 59.4% are female, 40.6% are male, average age 39.9. Top brand affinities: Hayley Williams, August Burns Red, Die Antwoord, Heaven Shall Burn, Björk.
Top brand affinities include Hayley Williams, August Burns Red, Die Antwoord, with strongest over-indexing on Hayley Williams (35.53× the country average). Demographically, the Reflections audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Tradition, Risk Appetite.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Reflections fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 39.9 |
| Estimated audience size | 1,396,108 |
Audience persona
The typical Reflections fan in United States is more female, around 39.9 years old, with strong Tradition tendencies and a notable affinity for Hayley Williams.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hayley Williams | 35.53× | Music & Radio |
| August Burns Red | 114.57× | Music & Radio |
| Die Antwoord | 54.97× | Music & Radio |
| Heaven Shall Burn | 318.7× | Music & Radio |
| Björk | 28.91× | Music & Radio |
| Burial (musician) | 38.56× | Music & Radio |
| Ozzy Osbourne | 11.55× | Music & Radio |
| Babymetal | 36.21× | Music & Radio |
| Thrash metal | 13.77× | Music & Radio |
| Ice Nine Kills | 42.32× | Music & Radio |
| Tony Hawk | 21.55× | Sports |
| Mac DeMarco | 23.2× | Music & Radio |
| Pokémon | 4.9× | Games |
| Buckethead | 27.73× | Music & Radio |
| Slipknot (band) | 15.13× | Music & Radio |
| Deftones | 15.84× | Music & Radio |
| Beetlejuice | 3.9× | Movies & TV |
| Motörhead | 16.26× | Music & Radio |
| Rick and Morty | 5.88× | Movies & TV |
| Cannibal Corpse | 28.38× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.58 |
| Risk Appetite | THRILL | 1.55 |
| Early Adopter Mentality | POWER | 1.55 |
| Luxury Orientation | PREMIUM | 1.54 |
| Patriotism | CONSERVATISM | 1.51 |
| Extroversion | THRILL | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.2% |
| India | 18.6% |
| Japan | 7.5% |
See Reflections audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Reflections. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.