Rascasse Audience Intelligence

Reflections Audience in United States

A data profile of the people who buy, follow and care about Reflections in United States — modelled from more than twelve digital signal sources. Reflections has an estimated audience of 1,336,976 people in United States.

#67among Metal in United States#4018among Person in United States#2358in Music & Radio

The average Reflections fan in United States is 32.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hayley Williams, Heaven Shall Burn, August Burns Red, with strongest over-indexing on Hayley Williams (31.86× the country average).

Demographically, the Reflections audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Reflections fan in United States is more male, around 32.8 years old, with strong Patriotism tendencies and a notable affinity for Hayley Williams.

Category: Music & Radio · Type: Person · Subtype: Metal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Reflections profile in United States.

Audience size
1.3M
in United States
Gender
37.7%♀
62.3% male
Age
32.8
average years
Country rank
#19318
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Reflections fans

37.7% are female, 62.3% are male, average age 32.8.

Fig. 02

Gender split

37.7%
Female
62.3%
Male
Demographic split for Reflections audience in United States
MetricValue
Female37.7%
Male62.3%
Average age32.8
Estimated audience size1,336,976
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Reflections audience in United States
Age bracketShare%
16-1935%
20-2925%
30-3917%
40-4913%
50+10%
Fig. 04

Worldwide distribution

35.5%

of the worldwide Reflections audience comes from United States.

Worldwide audience distribution share by country for Reflections
CountryShare
United States35.5%
India16.2%
Japan7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Reflections audience in United States is strongest.

Fig. 05

Top regions by affinity

Reflections fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~20K1.89×
02Georgia~80K1.87×
03Virginia~50K1.41×
04South Carolina~30K1.38×
05Massachusetts~40K1.34×
06California~200K1.20×
07Mississippi~10K1.19×
08Alabama~20K1.18×
09Florida~100K1.16×
10Texas~100K1.15×
11Indiana~30K1.14×
12North Carolina~50K1.11×
13North Dakota~3K1.10×
14Ohio~50K1.09×
15Arkansas~10K1.07×
16Kentucky~20K1.06×
17Louisiana~20K1.05×
18New Jersey~40K1.04×
19Missouri~20K1.03×
20Hawaii~6K1.01×
21Pennsylvania~50K1.00×
22Nebraska~7K1.00×
23New Mexico~7K1.00×
24Michigan~40K0.99×
25Tennessee~30K0.98×
26Illinois~40K0.96×
27South Dakota~3K0.96×
28Vermont~2K0.96×
29Iowa~10K0.95×
30Oklahoma~10K0.94×
31Idaho~6K0.94×
32Maryland~20K0.92×
33Colorado~20K0.92×
34Alaska~3K0.92×
35Arizona~30K0.91×
36Utah~10K0.88×
37Delaware~3K0.88×
38Washington~20K0.85×
39Wisconsin~20K0.85×
40Minnesota~20K0.85×
41New Hampshire~4K0.82×
42Connecticut~10K0.81×
43New York~60K0.79×
44Rhode Island~3K0.79×
45Maine~4K0.78×
46Washington, District of Columbia~3K0.78×
47Nevada~10K0.77×
48Oregon~10K0.76×
49West Virginia~5K0.75×
50Montana~3K0.74×
Fig. 06

Affinity by region

Affinity by region — Reflections, United States
0.74×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Reflections audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Reflections audience
#·InterestCategoryAffinity×
01Heaven Shall BurnMusic & Radio467.64×
02August Burns RedMusic & Radio104.13×
03AbortedMusic & Radio70.98×
04Die AntwoordMusic & Radio44.46×
05Bowling for SoupMusic & Radio43.34×
06BabymetalMusic & Radio41.36×
07BucketheadMusic & Radio36.47×
08Ice Nine KillsMusic & Radio32.62×
09Burial (musician)Music & Radio32.22×
10Hayley WilliamsMusic & Radio31.86×
11Mac DeMarcoMusic & Radio26.96×
12Three Days GraceMusic & Radio21.70×
13Pierce the VeilMusic & Radio20.16×
14DeftonesMusic & Radio19.06×
15Chester BenningtonMusic & Radio14.73×
16Slipknot (band)Music & Radio14.18×
17Thrash metalMusic & Radio12.35×
18Ozzy OsbourneMusic & Radio10.15×
19PokémonGames4.45×
20BeetlejuiceMovies & TV4.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Reflections audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Reflections audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.58×
TraditionCONSERVATISM1.78×
IndividualismJOY1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Reflections audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Healthy LifestyleBALANCE0.78×
Sports ActivityPOWER0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Reflections have in United States?

Reflections has an estimated audience of 1,336,976 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Reflections fans?

37.7% of Reflections fans are female, 62.3% are male, with an average age of 32.8 years.

03

Which brands do Reflections fans like most?

Reflections fans show strongest brand affinity for Hayley Williams (31.86×), Heaven Shall Burn (467.64×), and August Burns Red (104.13×) over the country average.

04

Where do Reflections fans live in United States?

Reflections fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Reflections fans also like?

Beyond Reflections itself, the audience over-indexes on Heaven Shall Burn (467.64×), August Burns Red (104.13×), Die Antwoord (44.46×), and Burial (musician) (32.22×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Reflections audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Reflections. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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