Babymetal Audience in United States

Babymetal logo

Babymetal has an estimated audience of 1,070,341 people in United States. 43.2% are female, 56.8% are male, average age 33.1. Top regions: California, Texas, Florida. Top brand affinities: ANTHEM, Cognitive, PassCode, Glenn Danzig, Casey.

The average Babymetal fan in United States is 33.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include ANTHEM, Cognitive, PassCode, with strongest over-indexing on ANTHEM (158.74× the country average). Demographically, the Babymetal audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Early Adopter Mentality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Babymetal fans

Demographic split for Babymetal audience in United States
MetricValue
Female43.2%
Male56.8%
Average age33.1
Estimated audience size1,070,341

Audience persona

The typical Babymetal fan in United States is more male, around 33.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for ANTHEM.

Top regions in United States

Top regions ranked by reach for Babymetal in United States
RegionReachAffinity
California128,8491.09×
Texas90,5580.98×
Florida73,6801.02×
New York50,6780.85×
Pennsylvania39,0101.08×
Ohio37,9171.15×
North Carolina37,1611.15×
Illinois36,0511.01×
Virginia35,6691.37×
Michigan27,0690.97×
Georgia26,1480.79×
Indiana24,5011.25×
Washington24,4041.14×
Arizona23,1921.06×
Wisconsin22,4221.39×
New Jersey21,2970.78×
Maryland18,0870.98×
Tennessee17,8580.83×
Massachusetts17,8040.84×
Colorado17,5121.04×
Missouri17,4251.01×
Oklahoma17,3541.46×
Minnesota14,5810.95×
Kentucky14,1171.05×
Iowa13,7631.56×
Nevada13,5601.31×
Oregon12,7871.04×
South Carolina12,4900.78×
New Mexico12,2722.29×
Alabama10,8500.73×
Utah10,1331.06×
Louisiana9,6600.7×
Connecticut8,8760.83×
Arkansas7,9230.9×
Kansas7,7790.92×
Mississippi5,4320.62×
West Virginia5,3141.07×
Nebraska5,0570.94×
Idaho4,9890.93×
Hawaii4,4700.97×
New Hampshire3,5790.85×
Washington, District of Columbia3,3241.03×
Maine2,9760.78×
Rhode Island2,3740.7×
Montana2,2890.77×
North Dakota2,2731.03×
South Dakota2,1380.86×
Delaware2,1260.72×
Alaska1,9910.87×
Wyoming1,3430.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Babymetal audience
BrandAffinityCategory
ANTHEM158.74×Music & Radio
Cognitive221.49×Music & Radio
PassCode450.38×Music & Radio
Glenn Danzig247.91×Music & Radio
Casey20.51×Music & Radio
ATARASHII GAKKO!411.63×Music & Radio
BAND‐MAID450.38×Music & Radio
Limp Bizkit69.8×Music & Radio
Static-X168.06×Music & Radio
Miyavi199.81×Music & Radio
Pierce the Veil72.85×Music & Radio
Black Label Society137.47×Music & Radio
Evanescence59.56×Music & Radio
Bloodywood284.73×Music & Radio
Bloom50.3×Music & Radio
cali≠gari135.5×Music & Radio
Three Days Grace69.99×Music & Radio
I AM62.75×Music & Radio
VAMPS150.3×Music & Radio
Rock festival40.72×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Babymetal audience
TraitClusterScore
Early Adopter MentalityPOWER1.99
TraditionCONSERVATISM1.62
LGBTQ+ IdentityOPEN1.36
PatriotismCONSERVATISM1.31
Urban LifestyleOPEN1.3
ExtroversionTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Babymetal
CountryShare
Japan43.9%
United States16.9%
Brazil6.2%

See Babymetal audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Babymetal have in United States?

Babymetal has an estimated audience of 1,070,341 people in United States, concentrated in California and Texas.

What is the gender split and age of Babymetal fans?

43.2% of Babymetal fans are female, 56.8% are male, with an average age of 33.1 years.

Which brands do Babymetal fans like most?

Babymetal fans show strongest brand affinity for ANTHEM (158.74×), Cognitive (221.49×), and PassCode (450.38×) over the country average.

Where do Babymetal fans live in United States?

Babymetal fans in United States are most concentrated in California (reach 128,849), Texas (reach 90,558), and Florida (reach 73,680). These three regions account for the largest share of the active audience.

What other brands do Babymetal fans also like?

Beyond Babymetal itself, the audience over-indexes on Cognitive (221.49×), PassCode (450.38×), Glenn Danzig (247.91×), and Casey (20.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Babymetal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.