Rascasse Audience Intelligence

Babymetal Audience in United States

A data profile of the people who buy, follow and care about Babymetal in United States — modelled from more than twelve digital signal sources. Babymetal has an estimated audience of 600,446 people in United States.

#471among Band in United States#7809among Person in United States#4525in Music & Radio

The average Babymetal fan in United States is 33.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cognitive, ANTHEM, PassCode, with strongest over-indexing on Cognitive (221.49× the country average).

Demographically, the Babymetal audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Babymetal fan in United States is more male, around 33.1 years old, with strong Extroversion tendencies and a notable affinity for Cognitive.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Babymetal profile in United States.

Audience size
600K
in United States
Gender
43.2%♀
56.8% male
Age
33.1
average years
Country rank
#32799
Person in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Babymetal fans

43.2% are female, 56.8% are male, average age 33.1.

Fig. 02

Gender split

43.2%
Female
56.8%
Male
Demographic split for Babymetal audience in United States
MetricValue
Female43.2%
Male56.8%
Average age33.1
Estimated audience size600,446
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Babymetal audience in United States
Age bracketShare%
16-1934%
20-2922%
30-3918%
40-4918%
50+7%
Fig. 04

Worldwide distribution

10.5%

of the worldwide Babymetal audience comes from United States.

Worldwide audience distribution share by country for Babymetal
CountryShare
Japan49.3%
United States10.5%
Brazil7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Babymetal audience in United States is strongest.

Fig. 05

Top regions by affinity

Babymetal fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~10K1.99×
02Wisconsin~20K1.42×
03Nevada~10K1.38×
04Iowa~10K1.34×
05Virginia~30K1.32×
06Utah~10K1.28×
07Oklahoma~20K1.27×
08Colorado~20K1.24×
09Arizona~30K1.23×
10Washington~30K1.20×
11Indiana~20K1.16×
12California~100K1.14×
13Ohio~40K1.08×
14Michigan~30K1.08×
15Missouri~20K1.08×
16Illinois~40K1.05×
17North Dakota~2K1.05×
18North Carolina~30K1.04×
19West Virginia~5K1.04×
20Texas~90K1.03×
21Oregon~10K1.03×
22Kentucky~10K1.01×
23Pennsylvania~40K1.00×
24Minnesota~20K1.00×
25Idaho~5K1.00×
26Hawaii~5K0.99×
27Nebraska~5K0.98×
28Alaska~2K0.98×
29Wyoming~2K0.97×
30South Dakota~2K0.94×
31Kansas~8K0.93×
32Maryland~20K0.92×
33New Hampshire~4K0.92×
34Washington, District of Columbia~3K0.92×
35Florida~60K0.89×
36Arkansas~8K0.89×
37Maine~3K0.89×
38Massachusetts~20K0.86×
39Montana~3K0.86×
40Connecticut~9K0.85×
41Tennessee~20K0.84×
42Georgia~30K0.82×
43Rhode Island~3K0.81×
44Delaware~2K0.79×
45Alabama~10K0.78×
46New York~50K0.77×
47South Carolina~10K0.77×
48New Jersey~20K0.76×
49Louisiana~10K0.72×
50Mississippi~6K0.71×
Fig. 06

Affinity by region

Affinity by region — Babymetal, United States
0.71×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Babymetal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Babymetal audience
#·InterestCategoryAffinity×
01PassCodeMusic & Radio450.38×
02BAND‐MAIDMusic & Radio450.38×
03ATARASHII GAKKO!Music & Radio411.63×
04BloodywoodMusic & Radio284.73×
05Glenn DanzigMusic & Radio247.91×
06CognitiveMusic & Radio221.49×
07MiyaviMusic & Radio199.81×
08Static-XMusic & Radio168.06×
09ANTHEMMusic & Radio158.74×
10VAMPSMusic & Radio150.30×
11Black Label SocietyMusic & Radio137.47×
12BilmuriMusic & Radio88.06×
13Pierce the VeilMusic & Radio72.85×
14Three Days GraceMusic & Radio69.99×
15Limp BizkitMusic & Radio69.80×
16EvanescenceMusic & Radio59.56×
17BloomMusic & Radio50.30×
18Rock festivalMusic & Radio40.72×
19The Devil Wears PradaMusic & Radio34.42×
20CaseyMusic & Radio20.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Babymetal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Babymetal audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.86×
PatriotismCONSERVATISM1.47×
Early Adopter MentalityPOWER1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Babymetal audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.86×
Luxury OrientationPREMIUM0.96×
Quality AwarenessPREMIUM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Babymetal have in United States?

Babymetal has an estimated audience of 600,446 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Babymetal fans?

43.2% of Babymetal fans are female, 56.8% are male, with an average age of 33.1 years.

03

Which brands do Babymetal fans like most?

Babymetal fans show strongest brand affinity for Cognitive (221.49×), ANTHEM (158.74×), and PassCode (450.38×) over the country average.

04

Where do Babymetal fans live in United States?

Babymetal fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Babymetal fans also like?

Beyond Babymetal itself, the audience over-indexes on ANTHEM (158.74×), PassCode (450.38×), Glenn Danzig (247.91×), and Casey (20.51×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Babymetal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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