Rascasse Audience Intelligence

Pierce the Veil Audience in United States

A data profile of the people who buy, follow and care about Pierce the Veil in United States — modelled from more than twelve digital signal sources. Pierce the Veil has an estimated audience of 1,744,876 people in United States.

#160among Band in United States#3035among Person in United States#1832in Music & Radio

The average Pierce the Veil fan in United States is 30.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Devil Wears Prada, Casey, Post-hardcore, with strongest over-indexing on The Devil Wears Prada (25.76× the country average).

Demographically, the Pierce the Veil audience skews balanced with an average age of 30.9, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pierce the Veil fan in United States is balanced, around 30.9 years old, with strong Extroversion tendencies and a notable affinity for The Devil Wears Prada.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pierce the Veil profile in United States.

Audience size
1.7M
in United States
Gender
50.4%♀
49.6% male
Age
30.9
average years
Country rank
#15838
Person in United States
Fig. 01

Search interest · 12-month trend

-57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pierce the Veil fans

50.4% are female, 49.6% are male, average age 30.9.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Pierce the Veil audience in United States
MetricValue
Female50.4%
Male49.6%
Average age30.9
Estimated audience size1,744,876
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the Pierce the Veil audience in United States
Age bracketShare%
16-1936%
20-2931%
30-3917%
40-4910%
50+5%
Fig. 04

Worldwide distribution

53.5%

of the worldwide Pierce the Veil audience comes from United States.

Worldwide audience distribution share by country for Pierce the Veil
CountryShare
United States53.5%
Brazil5.6%
Japan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pierce the Veil audience in United States is strongest.

Fig. 05

Top regions by affinity

Pierce the Veil fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~30K2.72×
02New Mexico~20K1.73×
03Nevada~40K1.69×
04Oklahoma~40K1.52×
05Arkansas~30K1.46×
06Indiana~60K1.39×
07California~300K1.38×
08Texas~300K1.35×
09Arizona~60K1.34×
10Montana~8K1.27×
11Utah~20K1.25×
12North Carolina~80K1.24×
13Kentucky~30K1.19×
14Virginia~60K1.17×
15Illinois~80K1.13×
16North Dakota~5K1.13×
17South Carolina~40K1.08×
18Connecticut~20K1.08×
19Ohio~70K1.06×
20Oregon~30K1.05×
21Pennsylvania~80K1.04×
22Alabama~30K1.04×
23Colorado~40K1.03×
24Florida~200K1.00×
25West Virginia~10K1.00×
26Washington~40K0.98×
27Georgia~60K0.94×
28Wisconsin~30K0.93×
29Idaho~10K0.92×
30Tennessee~40K0.91×
31Kansas~20K0.89×
32New Jersey~50K0.87×
33Missouri~30K0.87×
34Delaware~5K0.87×
35Michigan~50K0.86×
36New York~100K0.84×
37Rhode Island~6K0.83×
38Wyoming~3K0.82×
39Minnesota~30K0.81×
40Maryland~30K0.80×
41Alaska~4K0.77×
42Massachusetts~30K0.76×
43Louisiana~20K0.75×
44New Hampshire~6K0.75×
45Mississippi~10K0.74×
46Nebraska~8K0.74×
47South Dakota~4K0.74×
48Iowa~10K0.71×
49Washington, District of Columbia~5K0.70×
50Maine~5K0.68×
Fig. 06

Affinity by region

Affinity by region — Pierce the Veil, United States
0.68×1.00×2.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pierce the Veil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pierce the Veil audience
#·InterestCategoryAffinity×
01University of GhanaBusiness & Career74.58×
02Falling in ReverseMusic & Radio31.82×
03LakeviewMusic & Radio29.66×
04The Devil Wears PradaMusic & Radio25.76×
05Warped TourMusic & Radio24.43×
06Post-hardcoreMusic & Radio23.88×
07Fall Out BoyMusic & Radio20.96×
08PalisadesMusic & Radio19.32×
09BloomMusic & Radio18.47×
10Linkin ParkMusic & Radio16.13×
11Green DayMusic & Radio16.01×
12DogmaMusic & Radio15.81×
13Progressive metalMusic & Radio15.26×
14Hayley WilliamsMusic & Radio13.70×
15Extreme metalMusic & Radio11.53×
16MetalcoreMusic & Radio10.76×
17CaseyMusic & Radio9.20×
18Pop punkMusic & Radio9.10×
19Alternative metalMusic & Radio8.92×
20Hardcore punkMusic & Radio8.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pierce the Veil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pierce the Veil audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.62×
Pet OwnershipJOY1.44×
SustainabilityBALANCE1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pierce the Veil audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.64×
Community OrientationOPEN0.70×
Career OrientationPOWER0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pierce the Veil have in United States?

Pierce the Veil has an estimated audience of 1,744,876 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pierce the Veil fans?

50.4% of Pierce the Veil fans are female, 49.6% are male, with an average age of 30.9 years.

03

Which brands do Pierce the Veil fans like most?

Pierce the Veil fans show strongest brand affinity for The Devil Wears Prada (25.76×), Casey (9.2×), and Post-hardcore (23.88×) over the country average.

04

Where do Pierce the Veil fans live in United States?

Pierce the Veil fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Pierce the Veil fans also like?

Beyond Pierce the Veil itself, the audience over-indexes on Casey (9.2×), Post-hardcore (23.88×), University of Ghana (74.58×), and Hardcore punk (8.47×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Pierce the Veil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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