Pierce the Veil Audience in United States

Pierce the Veil logo

Pierce the Veil has an estimated audience of 2,206,403 people in United States. 50.4% are female, 49.6% are male, average age 30.9. Top regions: California, Texas, Florida. Top brand affinities: Casey, Post-hardcore, The Devil Wears Prada, University of Ghana, Falling in Reverse.

The average Pierce the Veil fan in United States is 30.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Casey, Post-hardcore, The Devil Wears Prada, with strongest over-indexing on Casey (9.2× the country average). Demographically, the Pierce the Veil audience skews balanced with an average age of 30.9, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Pierce the Veil fans

Demographic split for Pierce the Veil audience in United States
MetricValue
Female50.4%
Male49.6%
Average age30.9
Estimated audience size2,206,403

Audience persona

The typical Pierce the Veil fan in United States is balanced, around 30.9 years old, with strong Extroversion tendencies and a notable affinity for Casey.

Top regions in United States

Top regions ranked by reach for Pierce the Veil in United States
RegionReachAffinity
California363,5991.5×
Texas272,3411.44×
Florida141,2340.95×
New York112,4100.91×
Illinois93,5011.27×
Pennsylvania88,4281.19×
North Carolina73,4811.11×
Arizona69,0961.53×
Ohio68,1211×
Virginia61,9711.15×
Georgia55,8880.82×
Michigan53,5600.93×
Washington51,7981.17×
New Jersey50,6480.9×
Nevada43,8162.05×
Colorado43,0241.24×
Indiana42,4801.05×
Tennessee38,5850.87×
Massachusetts36,2190.83×
Maryland32,4040.85×
South Carolina32,2180.97×
Missouri32,2160.91×
Oregon31,2411.24×
Kentucky30,9881.12×
Minnesota30,0430.95×
Utah29,5411.5×
Wisconsin26,4940.8×
Oklahoma25,2611.03×
New Mexico22,4002.02×
Connecticut21,7340.98×
Alabama20,5050.67×
Louisiana18,7520.66×
Kansas15,6760.9×
Arkansas15,1340.83×
Iowa12,2730.68×
Idaho10,8800.98×
Mississippi10,3400.57×
West Virginia9,8890.96×
Montana9,5141.55×
Nebraska7,4880.68×
New Hampshire6,3650.73×
North Dakota5,9641.32×
Rhode Island5,6350.8×
Delaware5,4800.9×
Hawaii5,2490.55×
Washington, District of Columbia5,0790.77×
Maine4,8930.62×
South Dakota3,4980.69×
Alaska2,7330.58×
Wyoming2,5710.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pierce the Veil audience
BrandAffinityCategory
Casey9.2×Music & Radio
Post-hardcore23.88×Music & Radio
The Devil Wears Prada25.76×Music & Radio
University of Ghana74.58×Business & Career
Falling in Reverse31.82×Music & Radio
Hardcore punk8.47×Music & Radio
Bloom18.47×Music & Radio
Alternative metal8.92×Music & Radio
Green Day16.01×Music & Radio
Warped Tour24.43×Music & Radio
Extreme metal11.53×Music & Radio
Linkin Park16.13×Music & Radio
Progressive metal15.26×Music & Radio
Dogma15.81×Music & Radio
Pop punk9.1×Music & Radio
I Prevail28.07×Music & Radio
Lakeview29.66×Music & Radio
Metalcore10.76×Music & Radio
Ozzy Osbourne8.09×Music & Radio
Windwaker32.36×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pierce the Veil audience
TraitClusterScore
ExtroversionTHRILL1.82
Early Adopter MentalityPOWER1.36
SustainabilityBALANCE1.27
LGBTQ+ IdentityOPEN1.24
TravellingTHRILL1.23
MindfulnessBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for Pierce the Veil
CountryShare
United States59.1%
Brazil5.1%
United Kingdom5.1%

See Pierce the Veil audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Pierce the Veil have in United States?

Pierce the Veil has an estimated audience of 2,206,403 people in United States, concentrated in California and Texas.

What is the gender split and age of Pierce the Veil fans?

50.4% of Pierce the Veil fans are female, 49.6% are male, with an average age of 30.9 years.

Which brands do Pierce the Veil fans like most?

Pierce the Veil fans show strongest brand affinity for Casey (9.2×), Post-hardcore (23.88×), and The Devil Wears Prada (25.76×) over the country average.

Where do Pierce the Veil fans live in United States?

Pierce the Veil fans in United States are most concentrated in California (reach 363,599), Texas (reach 272,341), and Florida (reach 141,234). These three regions account for the largest share of the active audience.

What other brands do Pierce the Veil fans also like?

Beyond Pierce the Veil itself, the audience over-indexes on Post-hardcore (23.88×), The Devil Wears Prada (25.76×), University of Ghana (74.58×), and Falling in Reverse (31.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pierce the Veil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.