Avatar Audience in United States

Avatar has an estimated audience of 14,119,971 people in United States. 49.2% are female, 50.8% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Autism Awareness, Diabetes mellitus awareness, Honda HR-V, Singer-songwriter.

The average Avatar fan in United States is 40.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Kia Sportage (24.75× the country average). Demographically, the Avatar audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Metal

Demographics of Avatar fans

Demographic split for Avatar audience in United States
MetricValue
Female49.2%
Male50.8%
Average age40.6
Estimated audience size14,119,971

Audience persona

The typical Avatar fan in United States is balanced, around 40.6 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Avatar in United States
RegionReachAffinity
California1,805,3661.16×
Texas1,476,4981.22×
Florida1,313,7651.37×
New York788,1471×
Georgia520,9421.2×
Illinois474,3491.01×
Pennsylvania466,7050.98×
North Carolina458,1601.08×
Ohio422,7710.97×
Michigan366,2970.99×
Arizona348,6521.21×
Virginia345,0201×
New Jersey344,8320.96×
Washington300,0571.06×
Tennessee298,7771.05×
Indiana270,1341.05×
Massachusetts268,3210.96×
Maryland238,8200.98×
Missouri233,2591.02×
Alabama230,9431.17×
South Carolina218,4401.03×
Colorado215,4680.97×
Louisiana205,5281.13×
Wisconsin200,0730.94×
Minnesota195,5240.97×
Oklahoma185,7681.18×
Kentucky182,8241.03×
Oregon165,2551.02×
Connecticut142,2061×
Nevada140,6751.03×
Utah138,5851.1×
Mississippi127,1371.09×
Arkansas124,3141.07×
Kansas112,0531.01×
Iowa110,2620.95×
Idaho69,2300.98×
New Mexico68,3780.97×
Nebraska66,5370.94×
Hawaii61,9251.02×
West Virginia61,3390.93×
New Hampshire45,1500.81×
Maine40,6450.8×
Rhode Island37,9040.84×
Washington, District of Columbia35,2380.83×
Montana32,5500.83×
Delaware32,1960.83×
Alaska29,6190.98×
South Dakota26,7150.82×
North Dakota24,5010.84×
Vermont18,4540.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Avatar audience
BrandAffinityCategory
Kia Sportage24.75×Cars & Mobility
Autism Awareness6.89×Health
Diabetes mellitus awareness4.68×Health
Honda HR-V16.47×Cars & Mobility
Singer-songwriter2.41×Music & Radio
Pre-school playgroup18.05×Kids & Family
Microblogging4.81×Technology & Electronics
Hobby Lobby2.01×Home & Garden
MSN1.95×News
Houston Astros4.06×Sports
Aldi1.87×Shopping
Livemusic2.47×Music & Radio
Los Angeles Dodgers3.19×Sports
Best Buy1.76×Shopping
Jeep Grand Cherokee4.8×Cars & Mobility
Taco Bell1.79×Food & Beverages
Staples (Canada)2.23×Business & Career
Income tax4.99×Business & Career
Jack Black4.47×Movies & TV
Aubrey Plaza4.5×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Avatar audience
TraitClusterScore
ExtroversionTHRILL1.29
Social Media UsageJOY1.11
LGBTQ+ IdentityOPEN1.1
IndulgenceJOY1.02
Price SensitivityPREMIUM1.02
Design AffinityPREMIUM1.02

Worldwide distribution

Worldwide audience distribution share by country for Avatar
CountryShare
United States23.7%
Brazil11.7%
India6.4%

See Avatar audiences in other countries

More Metal audiences in United States

Frequently asked questions

How many fans does Avatar have in United States?

Avatar has an estimated audience of 14,119,971 people in United States, concentrated in California and Texas.

What is the gender split and age of Avatar fans?

49.2% of Avatar fans are female, 50.8% are male, with an average age of 40.6 years.

Which brands do Avatar fans like most?

Avatar fans show strongest brand affinity for Kia Sportage (24.75×), Autism Awareness (6.89×), and Diabetes mellitus awareness (4.68×) over the country average.

Where do Avatar fans live in United States?

Avatar fans in United States are most concentrated in California (reach 1,805,366), Texas (reach 1,476,498), and Florida (reach 1,313,765). These three regions account for the largest share of the active audience.

What other brands do Avatar fans also like?

Beyond Avatar itself, the audience over-indexes on Autism Awareness (6.89×), Diabetes mellitus awareness (4.68×), Honda HR-V (16.47×), and Singer-songwriter (2.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Avatar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.