A data profile of the people who buy, follow and care about Thrash metal in United States — modelled from more than twelve digital signal sources. Thrash metal has an estimated audience of 7,064,485 people in United States.
The average Thrash metal fan in United States is 36.4 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Black metal, Death metal, Casey, with strongest over-indexing on Black metal (24.7× the country average).
Demographically, the Thrash metal audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Patriotism, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Thrash metal fan in United States is more male, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for Black metal.
The key figures that characterise the Thrash metal profile in United States.
38.2% are female, 61.8% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 36.4 |
| Estimated audience size | 7,064,485 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 13% |
Where the Thrash metal audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Mexico | ~40K | 1.23× | |
| 02 | Oregon | ~100K | 1.21× | |
| 03 | West Virginia | ~40K | 1.17× | |
| 04 | Pennsylvania | ~300K | 1.12× | |
| 05 | Oklahoma | ~90K | 1.12× | |
| 06 | Kentucky | ~100K | 1.11× | |
| 07 | Ohio | ~200K | 1.08× | |
| 08 | Washington | ~200K | 1.08× | |
| 09 | Wisconsin | ~100K | 1.08× | |
| 10 | California | ~800K | 1.07× | |
| 11 | Arizona | ~200K | 1.06× | |
| 12 | Indiana | ~100K | 1.06× | |
| 13 | Nevada | ~70K | 1.06× | |
| 14 | Missouri | ~100K | 1.04× | |
| 15 | Idaho | ~40K | 1.04× | |
| 16 | Alaska | ~20K | 1.04× | |
| 17 | Arkansas | ~60K | 1.03× | |
| 18 | New Hampshire | ~30K | 1.03× | |
| 19 | Illinois | ~200K | 1.02× | |
| 20 | Utah | ~60K | 1.02× | |
| 21 | Kansas | ~60K | 1.02× | |
| 22 | Texas | ~600K | 1.01× | |
| 23 | Michigan | ~200K | 1.01× | |
| 24 | Iowa | ~60K | 1.01× | |
| 25 | Colorado | ~100K | 1.00× | |
| 26 | Connecticut | ~70K | 1.00× | |
| 27 | Montana | ~20K | 1.00× | |
| 28 | Tennessee | ~100K | 0.99× | |
| 29 | Maine | ~30K | 0.99× | |
| 30 | North Dakota | ~10K | 0.99× | |
| 31 | Vermont | ~10K | 0.99× | |
| 32 | Nebraska | ~30K | 0.98× | |
| 33 | Rhode Island | ~20K | 0.98× | |
| 34 | Minnesota | ~100K | 0.97× | |
| 35 | South Dakota | ~20K | 0.97× | |
| 36 | North Carolina | ~200K | 0.96× | |
| 37 | Virginia | ~200K | 0.96× | |
| 38 | Massachusetts | ~100K | 0.96× | |
| 39 | Florida | ~500K | 0.95× | |
| 40 | Alabama | ~90K | 0.93× | |
| 41 | Mississippi | ~50K | 0.93× | |
| 42 | Delaware | ~20K | 0.93× | |
| 43 | Maryland | ~100K | 0.92× | |
| 44 | Louisiana | ~80K | 0.91× | |
| 45 | New York | ~400K | 0.89× | |
| 46 | Hawaii | ~30K | 0.88× | |
| 47 | South Carolina | ~90K | 0.87× | |
| 48 | New Jersey | ~200K | 0.85× | |
| 49 | Washington, District of Columbia | ~20K | 0.85× | |
| 50 | Georgia | ~200K | 0.83× |
The strongest cross-interests of the Thrash metal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Emperor (band) | Music & Radio | 26.79× | ||
| 02 | Immortal (band) | Music & Radio | 25.24× | ||
| 03 | Black metal | Music & Radio | 24.70× | ||
| 04 | Speed metal | Music & Radio | 23.00× | ||
| 05 | Death metal | Music & Radio | 20.34× | ||
| 06 | Hatchet | Music & Radio | 19.87× | ||
| 07 | Melodic death metal | Music & Radio | 19.59× | ||
| 08 | Death (metal band) | Music & Radio | 17.73× | ||
| 09 | Metalcore | Music & Radio | 17.17× | ||
| 10 | Dogma | Music & Radio | 14.45× | ||
| 11 | Slipknot (band) | Music & Radio | 14.20× | ||
| 12 | Nebula | Music & Radio | 13.48× | ||
| 13 | Progressive metal | Music & Radio | 13.28× | ||
| 14 | Pennywise (band) | Music & Radio | 11.45× | ||
| 15 | Ozzy Osbourne | Music & Radio | 10.87× | ||
| 16 | Lizzy Borden | Music & Radio | 8.82× | ||
| 17 | Goth subculture | Fashion & Accessoires | 8.73× | ||
| 18 | Casey | Music & Radio | 8.41× | ||
| 19 | Progressive rock | Music & Radio | 6.62× | ||
| 20 | Superman | Movies & TV | 2.25× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.37× | |
| Extroversion | THRILL | 1.33× | |
| Social Media Usage | JOY | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.76× | |
| Design Affinity | PREMIUM | 0.82× | |
| Luxury Orientation | PREMIUM | 0.83× |
Thrash metal has an estimated audience of 7,064,485 people in United States, concentrated in California and Texas.
38.2% of Thrash metal fans are female, 61.8% are male, with an average age of 36.4 years.
Thrash metal fans show strongest brand affinity for Black metal (24.7×), Death metal (20.34×), and Casey (8.41×) over the country average.
Thrash metal fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Thrash metal itself, the audience over-indexes on Death metal (20.34×), Casey (8.41×), Metalcore (17.17×), and Ozzy Osbourne (10.87×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Thrash metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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