Hatchet Audience in United States
Hatchet has an estimated audience of 1,386,322 people in United States. 43.7% are female, 56.3% are male, average age 38.4. Top brand affinities: Deftones, Autism Awareness, Diabetes mellitus awareness, Queensrÿche, Thrash metal.
Top brand affinities include Deftones, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Deftones (49.19× the country average). Demographically, the Hatchet audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Tradition, Patriotism.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Hatchet fans
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 38.4 |
| Estimated audience size | 1,386,322 |
Audience persona
The typical Hatchet fan in United States is more male, around 38.4 years old, with strong Tradition tendencies and a notable affinity for Deftones.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deftones | 49.19× | Music & Radio |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Queensrÿche | 77.06× | Music & Radio |
| Thrash metal | 20.02× | Music & Radio |
| Ozzy Osbourne | 14.3× | Music & Radio |
| Slipknot (band) | 26.39× | Music & Radio |
| Scorpions (band) | 23.12× | Music & Radio |
| Judas Priest | 42.05× | Music & Radio |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| System of a Down | 26.77× | Music & Radio |
| Alice Cooper (band) | 23.13× | Music & Radio |
| Aborted | 91.47× | Music & Radio |
| Lars Ulrich | 40.37× | Music & Radio |
| Income tax | 13.19× | Business & Career |
| Chester Bennington | 20.22× | Music & Radio |
| Iron Maiden | 21.61× | Music & Radio |
| Manowar | 37.93× | Music & Radio |
| Black Sabbath | 16.47× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.82 |
| Patriotism | CONSERVATISM | 1.73 |
| Extroversion | THRILL | 1.68 |
| Risk Appetite | THRILL | 1.35 |
| Spirituality | BALANCE | 1.16 |
| Social Media Usage | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.6% |
| India | 6.7% |
| Canada | 5.9% |
See Hatchet audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hatchet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.