Rascasse Audience Intelligence

Hatchet Audience in United States

A data profile of the people who buy, follow and care about Hatchet in United States — modelled from more than twelve digital signal sources. Hatchet has an estimated audience of 1,692,520 people in United States.

#50among Metal in United States#3135among Person in United States#1901in Music & Radio

The average Hatchet fan in United States is 38.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Queensrÿche, Deftones, Scorpions (band), with strongest over-indexing on Queensrÿche (113.03× the country average).

Demographically, the Hatchet audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hatchet fan in United States is more male, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Queensrÿche.

Category: Music & Radio · Type: Person · Subtype: Metal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hatchet profile in United States.

Audience size
1.7M
in United States
Gender
27.6%♀
72.4% male
Age
38.0
average years
Country rank
#16205
Person in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hatchet fans

27.6% are female, 72.4% are male, average age 38.0.

Fig. 02

Gender split

27.6%
Female
72.4%
Male
Demographic split for Hatchet audience in United States
MetricValue
Female27.6%
Male72.4%
Average age38.0
Estimated audience size1,692,520
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Hatchet audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3929%
40-4927%
50+7%
Fig. 04

Worldwide distribution

57.7%

of the worldwide Hatchet audience comes from United States.

Worldwide audience distribution share by country for Hatchet
CountryShare
United States57.7%
India6.5%
Canada5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hatchet audience in United States is strongest.

Fig. 05

Top regions by affinity

Hatchet fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~30K1.60×
02Alaska~5K1.25×
03South Dakota~5K1.24×
04North Dakota~4K1.22×
05Idaho~10K1.21×
06Alabama~30K1.19×
07Oklahoma~20K1.18×
08Montana~5K1.17×
09California~200K1.13×
10Utah~20K1.13×
11Minnesota~30K1.12×
12Oregon~20K1.11×
13Arkansas~20K1.09×
14Indiana~30K1.08×
15North Carolina~50K1.06×
16Kentucky~20K1.06×
17Ohio~50K1.03×
18Washington~30K1.03×
19New Mexico~9K1.02×
20Maine~6K1.02×
21Missouri~30K1.01×
22Kansas~10K1.01×
23West Virginia~8K1.01×
24Vermont~3K1.01×
25Nebraska~8K0.98×
26Texas~100K0.97×
27Iowa~10K0.97×
28Pennsylvania~50K0.96×
29Michigan~40K0.95×
30Illinois~50K0.93×
31Arizona~30K0.92×
32Wisconsin~20K0.92×
33Mississippi~10K0.92×
34New Hampshire~6K0.92×
35Georgia~50K0.91×
36Tennessee~30K0.91×
37Virginia~40K0.90×
38South Carolina~20K0.89×
39Hawaii~6K0.88×
40New Jersey~40K0.87×
41Rhode Island~5K0.86×
42Colorado~20K0.85×
43Connecticut~10K0.85×
44Nevada~10K0.84×
45Delaware~4K0.82×
46Massachusetts~30K0.81×
47Washington, District of Columbia~4K0.78×
48Maryland~20K0.75×
49Florida~80K0.74×
50New York~70K0.74×
Fig. 06

Affinity by region

Affinity by region — Hatchet, United States
0.74×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hatchet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hatchet audience
#·InterestCategoryAffinity×
01QueensrÿcheMusic & Radio113.03×
02AbortedMusic & Radio95.64×
03MelvinsMusic & Radio58.32×
04Judas PriestMusic & Radio53.54×
05DeftonesMusic & Radio51.20×
06HeadbangingMusic & Radio45.31×
07Lars UlrichMusic & Radio38.28×
08Scorpions (band)Music & Radio32.95×
09Iron MaidenMusic & Radio31.64×
10BucketheadMusic & Radio29.61×
11The HivesMusic & Radio26.21×
12System of a DownMusic & Radio24.94×
13Alice Cooper (band)Music & Radio22.70×
14Slipknot (band)Music & Radio20.64×
15Chester BenningtonMusic & Radio19.88×
16Thrash metalMusic & Radio19.87×
17Black SabbathMusic & Radio16.90×
18Death metalMusic & Radio12.12×
19Ozzy OsbourneMusic & Radio11.26×
20TicketmasterTravel & Leisure4.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hatchet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hatchet audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.94×
TraditionCONSERVATISM1.92×
SpiritualityBALANCE1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hatchet audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.57×
SustainabilityBALANCE0.61×
Quality AwarenessPREMIUM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hatchet have in United States?

Hatchet has an estimated audience of 1,692,520 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hatchet fans?

27.6% of Hatchet fans are female, 72.4% are male, with an average age of 38.0 years.

03

Which brands do Hatchet fans like most?

Hatchet fans show strongest brand affinity for Queensrÿche (113.03×), Deftones (51.2×), and Scorpions (band) (32.95×) over the country average.

04

Where do Hatchet fans live in United States?

Hatchet fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Hatchet fans also like?

Beyond Hatchet itself, the audience over-indexes on Deftones (51.2×), Scorpions (band) (32.95×), Judas Priest (53.54×), and Thrash metal (19.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Metal audiences in United States

See Hatchet audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hatchet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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