Lars Ulrich Audience in United States

Lars Ulrich logo

Lars Ulrich has an estimated audience of 764,221 people in United States. 32.9% are female, 67.1% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: Au (mobile phone company), James Hetfield, Kirk Hammett, Robert Trujillo, Sentenced.

The average Lars Ulrich fan in United States is 36.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Au (mobile phone company), James Hetfield, Kirk Hammett, with strongest over-indexing on Au (mobile phone company) (485.58× the country average). Demographically, the Lars Ulrich audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Lars Ulrich fans

Demographic split for Lars Ulrich audience in United States
MetricValue
Female32.9%
Male67.1%
Average age36.8
Estimated audience size764,221

Audience persona

The typical Lars Ulrich fan in United States is more male, around 36.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Au (mobile phone company).

Top regions in United States

Top regions ranked by reach for Lars Ulrich in United States
RegionReachAffinity
California87,4651.04×
Texas60,8790.93×
Florida41,2930.8×
New York34,9450.82×
Illinois31,6981.25×
Ohio26,0391.11×
Pennsylvania25,9251.01×
North Carolina21,3470.93×
Washington20,7571.35×
Michigan20,2911.02×
Georgia18,8430.8×
Massachusetts17,5061.16×
Virginia16,3600.88×
Arizona16,2751.04×
New Jersey15,9730.82×
Minnesota15,6001.42×
Indiana15,3121.1×
Tennessee15,3061×
Wisconsin12,9021.12×
Missouri12,4431.01×
Colorado12,2861.02×
Kentucky11,5341.2×
Maryland10,1380.77×
South Carolina10,0410.87×
Oregon9,9031.13×
Alabama9,3020.87×
Oklahoma9,2611.09×
Connecticut7,9341.04×
Louisiana7,8940.8×
Utah7,2491.06×
Nevada7,1400.97×
Arkansas6,4641.03×
Iowa6,4271.02×
Kansas5,7910.96×
Mississippi5,0530.8×
New Mexico4,5011.17×
West Virginia4,3661.23×
Idaho4,0311.05×
New Hampshire3,7471.24×
Nebraska3,3840.88×
Maine3,2721.2×
Rhode Island2,6121.07×
Montana2,4001.13×
Hawaii2,0110.61×
Alaska1,7401.06×
North Dakota1,7061.09×
South Dakota1,6440.93×
Delaware1,5350.73×
Washington, District of Columbia1,4070.61×
Vermont1,2130.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lars Ulrich audience
BrandAffinityCategory
Au (mobile phone company)485.58×Technology & Electronics
James Hetfield517.51×Music & Radio
Kirk Hammett329.67×Music & Radio
Robert Trujillo171.28×Music & Radio
Sentenced79.39×Music & Radio
Cliff Burton150.24×Music & Radio
Betty Davis77.24×Music & Radio
Vinnie Paul191.83×Music & Radio
Mike Portnoy158.98×Music & Radio
NTT DoCoMo585.9×Technology & Electronics
Dimebag Darrell73.27×Music & Radio
Casey13.27×Music & Radio
Ozzy Osbourne22.61×Music & Radio
Heroes of Newerth140.43×Games
The Angry Video Game Nerd150.02×Movies & TV
JoJo Siwa20×Movies & TV
Dave Mustaine43.23×Music & Radio
Metallica21.13×Music & Radio
Hatchet38.28×Music & Radio
Exodus (American band)37.56×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lars Ulrich audience
TraitClusterScore
Luxury OrientationPREMIUM2.95
Risk AppetiteTHRILL1.69
Early Adopter MentalityPOWER1.52
LGBTQ+ IdentityOPEN1.44
DIY MentalityTHRILL1.41
TraditionCONSERVATISM1.36

Worldwide distribution

Worldwide audience distribution share by country for Lars Ulrich
CountryShare
United States33.3%
Germany9.7%
United Kingdom5.6%

See Lars Ulrich audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does Lars Ulrich have in United States?

Lars Ulrich has an estimated audience of 764,221 people in United States, concentrated in California and Texas.

What is the gender split and age of Lars Ulrich fans?

32.9% of Lars Ulrich fans are female, 67.1% are male, with an average age of 36.8 years.

Which brands do Lars Ulrich fans like most?

Lars Ulrich fans show strongest brand affinity for Au (mobile phone company) (485.58×), James Hetfield (517.51×), and Kirk Hammett (329.67×) over the country average.

Where do Lars Ulrich fans live in United States?

Lars Ulrich fans in United States are most concentrated in California (reach 87,465), Texas (reach 60,879), and Florida (reach 41,293). These three regions account for the largest share of the active audience.

What other brands do Lars Ulrich fans also like?

Beyond Lars Ulrich itself, the audience over-indexes on James Hetfield (517.51×), Kirk Hammett (329.67×), Robert Trujillo (171.28×), and Sentenced (79.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lars Ulrich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.