Rascasse Audience Intelligence

Lars Ulrich Audience in United States

A data profile of the people who buy, follow and care about Lars Ulrich in United States — modelled from more than twelve digital signal sources. Lars Ulrich has an estimated audience of 652,327 people in United States.

#229among Rock in United States#7368among Person in United States#4265in Music & Radio

The average Lars Ulrich fan in United States is 36.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Au (mobile phone company), James Hetfield, Kirk Hammett, with strongest over-indexing on Au (mobile phone company) (485.58× the country average).

Demographically, the Lars Ulrich audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lars Ulrich fan in United States is more male, around 36.8 years old, with strong Mindfulness tendencies and a notable affinity for Au (mobile phone company).

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lars Ulrich profile in United States.

Audience size
652K
in United States
Gender
32.9%♀
67.1% male
Age
36.8
average years
Country rank
#31211
Person in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lars Ulrich fans

32.9% are female, 67.1% are male, average age 36.8.

Fig. 02

Gender split

32.9%
Female
67.1%
Male
Demographic split for Lars Ulrich audience in United States
MetricValue
Female32.9%
Male67.1%
Average age36.8
Estimated audience size652,327
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Lars Ulrich audience in United States
Age bracketShare%
16-1927%
20-2916%
30-3919%
40-4928%
50+10%
Fig. 04

Worldwide distribution

29.0%

of the worldwide Lars Ulrich audience comes from United States.

Worldwide audience distribution share by country for Lars Ulrich
CountryShare
United States29.0%
Germany11.8%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lars Ulrich audience in United States is strongest.

Fig. 05

Top regions by affinity

Lars Ulrich fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~10K1.24×
02West Virginia~4K1.24×
03Kentucky~10K1.21×
04New Hampshire~4K1.21×
05New Mexico~5K1.20×
06Washington~20K1.19×
07Maine~3K1.19×
08Montana~3K1.19×
09Wisconsin~10K1.11×
10North Dakota~2K1.11×
11Illinois~30K1.10×
12Oregon~10K1.09×
13Oklahoma~9K1.09×
14Ohio~30K1.08×
15Colorado~10K1.08×
16Alaska~2K1.08×
17Massachusetts~20K1.07×
18Indiana~10K1.06×
19Rhode Island~3K1.06×
20Idaho~4K1.05×
21Pennsylvania~30K1.04×
22Arizona~20K1.04×
23Connecticut~8K1.04×
24Utah~7K1.04×
25California~90K1.02×
26Michigan~20K1.01×
27Tennessee~20K1.01×
28Arkansas~6K1.01×
29Iowa~6K1.01×
30Missouri~10K1.00×
31Nevada~7K1.00×
32South Dakota~2K1.00×
33Vermont~1K0.99×
34Kansas~6K0.98×
35Nebraska~4K0.97×
36Texas~60K0.90×
37North Carolina~20K0.90×
38New Jersey~20K0.88×
39Virginia~20K0.88×
40South Carolina~10K0.88×
41Alabama~9K0.87×
42New York~40K0.84×
43Mississippi~5K0.84×
44Louisiana~8K0.83×
45Delaware~2K0.83×
46Florida~40K0.80×
47Maryland~10K0.79×
48Georgia~20K0.78×
49Hawaii~2K0.73×
50Washington, District of Columbia~2K0.70×
Fig. 06

Affinity by region

Affinity by region — Lars Ulrich, United States
0.70×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lars Ulrich audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lars Ulrich audience
#·InterestCategoryAffinity×
01NTT DoCoMoTechnology & Electronics585.90×
02James HetfieldMusic & Radio517.51×
03Au (mobile phone company)Technology & Electronics485.58×
04Kirk HammettMusic & Radio329.67×
05Vinnie PaulMusic & Radio191.83×
06Robert TrujilloMusic & Radio171.28×
07Mike PortnoyMusic & Radio158.98×
08Cliff BurtonMusic & Radio150.24×
09The Angry Video Game NerdMovies & TV150.02×
10Heroes of NewerthGames140.43×
11SentencedMusic & Radio79.39×
12Betty DavisMusic & Radio77.24×
13Dimebag DarrellMusic & Radio73.27×
14Dave MustaineMusic & Radio43.23×
15HatchetMusic & Radio38.28×
16Exodus (American band)Music & Radio37.56×
17Ozzy OsbourneMusic & Radio22.61×
18MetallicaMusic & Radio21.13×
19The Rock (film)Movies & TV18.17×
20CaseyMusic & Radio13.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lars Ulrich audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lars Ulrich audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE6.83×
Healthy LifestyleBALANCE1.44×
SpiritualityBALANCE1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lars Ulrich audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.88×
Community OrientationOPEN0.92×
Design AffinityPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lars Ulrich have in United States?

Lars Ulrich has an estimated audience of 652,327 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lars Ulrich fans?

32.9% of Lars Ulrich fans are female, 67.1% are male, with an average age of 36.8 years.

03

Which brands do Lars Ulrich fans like most?

Lars Ulrich fans show strongest brand affinity for Au (mobile phone company) (485.58×), James Hetfield (517.51×), and Kirk Hammett (329.67×) over the country average.

04

Where do Lars Ulrich fans live in United States?

Lars Ulrich fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Lars Ulrich fans also like?

Beyond Lars Ulrich itself, the audience over-indexes on James Hetfield (517.51×), Kirk Hammett (329.67×), Sentenced (79.39×), and Robert Trujillo (171.28×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lars Ulrich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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