Kirk Hammett Audience in United States

Kirk Hammett logo

Kirk Hammett has an estimated audience of 822,773 people in United States. 27.9% are female, 72.1% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: European Le Mans Series, Oda Nobunaga, James Hetfield, Au (mobile phone company), Dave Mustaine.

The average Kirk Hammett fan in United States is 37.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include European Le Mans Series, Oda Nobunaga, James Hetfield, with strongest over-indexing on European Le Mans Series (3397.73× the country average). Demographically, the Kirk Hammett audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Tradition, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Kirk Hammett fans

Demographic split for Kirk Hammett audience in United States
MetricValue
Female27.9%
Male72.1%
Average age37.0
Estimated audience size822,773

Audience persona

The typical Kirk Hammett fan in United States is more male, around 37.0 years old, with strong Tradition tendencies and a notable affinity for European Le Mans Series.

Top regions in United States

Top regions ranked by reach for Kirk Hammett in United States
RegionReachAffinity
California108,7171.2×
Texas78,1751.11×
Florida49,0640.88×
New York36,3420.79×
Illinois33,3781.22×
Ohio27,1881.07×
Pennsylvania26,5710.96×
North Carolina22,3810.9×
Washington22,1281.34×
Georgia21,1040.83×
Arizona20,3981.21×
Michigan19,8020.92×
Tennessee18,2991.11×
Virginia17,8610.89×
New Jersey17,1850.82×
Massachusetts16,2441×
Indiana16,0181.07×
Minnesota15,7051.33×
Missouri13,0250.98×
Kentucky12,7891.24×
Wisconsin12,5301.01×
Colorado12,3200.95×
South Carolina11,4320.92×
Oklahoma11,1391.22×
Oregon10,8421.15×
Alabama10,6700.93×
Maryland10,3910.73×
Nevada8,9721.13×
Louisiana8,7820.83×
Connecticut7,4630.9×
Arkansas7,2541.07×
Utah7,0990.96×
Mississippi6,2550.92×
Iowa6,2490.92×
Kansas6,0100.93×
New Mexico6,0011.45×
West Virginia5,1521.34×
Hawaii4,1121.16×
Idaho4,0780.99×
New Hampshire3,4461.06×
Nebraska3,3840.82×
Maine2,8610.97×
Rhode Island2,5470.97×
Montana2,2360.98×
South Dakota1,9061×
Alaska1,7490.99×
North Dakota1,7391.03×
Delaware1,4900.66×
Washington, District of Columbia1,2080.49×
Wyoming1,1150.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kirk Hammett audience
BrandAffinityCategory
European Le Mans Series3397.73×Sports
Oda Nobunaga618.55×
James Hetfield204.49×Music & Radio
Au (mobile phone company)140.96×Technology & Electronics
Dave Mustaine216.16×Music & Radio
Dumb and Dumber123.13×Movies & TV
Robert Trujillo285.8×Music & Radio
Lars Ulrich97.34×Music & Radio
Strayer University74.94×Business & Career
Stevens Institute of Technology42.6×Business & Career
Tequila Cazadores125.38×Food & Beverages
JoJo Siwa23.16×Movies & TV
University of North Texas28.04×Business & Career
Big Daddy (1999 film)37.97×Movies & TV
Invincible (2006 film)18.82×Movies & TV
Letters to Juliet62.56×Movies & TV
Florida Atlantic University22.14×Business & Career
Vegetable Gardening16.77×Food & Beverages
Vibraphone13.22×Music & Radio
Sarah Lawrence College68.51×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kirk Hammett audience
TraitClusterScore
TraditionCONSERVATISM1.73
Early Adopter MentalityPOWER1.61
Risk AppetiteTHRILL1.49
PatriotismCONSERVATISM1.49
IndividualismJOY1.29
DIY MentalityTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Kirk Hammett
CountryShare
United States33.2%
Brazil6.7%
Germany6.4%

See Kirk Hammett audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does Kirk Hammett have in United States?

Kirk Hammett has an estimated audience of 822,773 people in United States, concentrated in California and Texas.

What is the gender split and age of Kirk Hammett fans?

27.9% of Kirk Hammett fans are female, 72.1% are male, with an average age of 37.0 years.

Which brands do Kirk Hammett fans like most?

Kirk Hammett fans show strongest brand affinity for European Le Mans Series (3397.73×), Oda Nobunaga (618.55×), and James Hetfield (204.49×) over the country average.

Where do Kirk Hammett fans live in United States?

Kirk Hammett fans in United States are most concentrated in California (reach 108,717), Texas (reach 78,175), and Florida (reach 49,064). These three regions account for the largest share of the active audience.

What other brands do Kirk Hammett fans also like?

Beyond Kirk Hammett itself, the audience over-indexes on Oda Nobunaga (618.55×), James Hetfield (204.49×), Au (mobile phone company) (140.96×), and Dave Mustaine (216.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kirk Hammett. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.