Rascasse Audience Intelligence

Kirk Hammett Audience in United States

A data profile of the people who buy, follow and care about Kirk Hammett in United States — modelled from more than twelve digital signal sources. Kirk Hammett has an estimated audience of 723,269 people in United States.

#214among Rock in United States#6858among Person in United States#3947in Music & Radio

The average Kirk Hammett fan in United States is 37.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include European Le Mans Series, Oda Nobunaga, James Hetfield, with strongest over-indexing on European Le Mans Series (3397.73× the country average).

Demographically, the Kirk Hammett audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kirk Hammett fan in United States is more male, around 37.0 years old, with strong Mindfulness tendencies and a notable affinity for European Le Mans Series.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kirk Hammett profile in United States.

Audience size
723K
in United States
Gender
27.9%♀
72.1% male
Age
37.0
average years
Country rank
#29301
Person in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kirk Hammett fans

27.9% are female, 72.1% are male, average age 37.0.

Fig. 02

Gender split

27.9%
Female
72.1%
Male
Demographic split for Kirk Hammett audience in United States
MetricValue
Female27.9%
Male72.1%
Average age37.0
Estimated audience size723,269
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Kirk Hammett audience in United States
Age bracketShare%
16-1925%
20-2919%
30-3920%
40-4923%
50+13%
Fig. 04

Worldwide distribution

29.4%

of the worldwide Kirk Hammett audience comes from United States.

Worldwide audience distribution share by country for Kirk Hammett
CountryShare
United States29.4%
Germany8.0%
Brazil6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kirk Hammett audience in United States is strongest.

Fig. 05

Top regions by affinity

Kirk Hammett fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~6K1.49×
02Hawaii~5K1.40×
03West Virginia~5K1.34×
04Kentucky~10K1.27×
05Oklahoma~10K1.17×
06Washington~20K1.16×
07California~100K1.15×
08Arizona~20K1.15×
09Minnesota~10K1.15×
10Oregon~10K1.11×
11Nevada~9K1.11×
12Arkansas~7K1.10×
13North Dakota~2K1.08×
14Illinois~30K1.07×
15Tennessee~20K1.07×
16Alaska~2K1.07×
17Texas~70K1.06×
18New Hampshire~3K1.05×
19South Dakota~2K1.05×
20Colorado~10K1.04×
21Maine~3K1.04×
22Montana~2K1.04×
23Wyoming~1K1.04×
24Ohio~30K1.03×
25Indiana~20K1.02×
26Pennsylvania~30K0.99×
27Idaho~4K0.99×
28Wisconsin~10K0.98×
29Missouri~10K0.96×
30Utah~7K0.96×
31Rhode Island~3K0.96×
32South Carolina~10K0.94×
33Alabama~10K0.94×
34Kansas~6K0.94×
35Michigan~20K0.92×
36Connecticut~8K0.92×
37North Carolina~20K0.91×
38Iowa~6K0.91×
39Mississippi~6K0.91×
40Massachusetts~10K0.90×
41Virginia~20K0.88×
42Nebraska~4K0.87×
43Louisiana~9K0.86×
44Florida~50K0.85×
45New Jersey~20K0.84×
46Georgia~20K0.81×
47New York~40K0.78×
48Maryland~10K0.78×
49Delaware~2K0.78×
50Washington, District of Columbia~1K0.60×
Fig. 06

Affinity by region

Affinity by region — Kirk Hammett, United States
0.60×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kirk Hammett audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kirk Hammett audience
#·InterestCategoryAffinity×
01European Le Mans SeriesSports3397.73×
02Oda NobunagaPerson618.55×
03Robert TrujilloMusic & Radio285.80×
04Dave MustaineMusic & Radio216.16×
05James HetfieldMusic & Radio204.49×
06Au (mobile phone company)Technology & Electronics140.96×
07Tequila CazadoresFood & Beverages125.38×
08Dumb and DumberMovies & TV123.13×
09Lars UlrichMusic & Radio97.34×
10Strayer UniversityBusiness & Career74.94×
11Sarah Lawrence CollegeBusiness & Career68.51×
12Letters to JulietMovies & TV62.56×
13Stevens Institute of TechnologyBusiness & Career42.60×
14Big Daddy (1999 film)Movies & TV37.97×
15University of North TexasBusiness & Career28.04×
16JoJo SiwaMovies & TV23.16×
17Florida Atlantic UniversityBusiness & Career22.14×
18Invincible (2006 film)Movies & TV18.82×
19Vegetable GardeningFood & Beverages16.77×
20VibraphoneMusic & Radio13.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kirk Hammett audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kirk Hammett audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.87×
ExtroversionTHRILL1.87×
Convenience OrientationPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kirk Hammett audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.81×
CreativityOPEN0.87×
DIY MentalityTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kirk Hammett have in United States?

Kirk Hammett has an estimated audience of 723,269 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kirk Hammett fans?

27.9% of Kirk Hammett fans are female, 72.1% are male, with an average age of 37.0 years.

03

Which brands do Kirk Hammett fans like most?

Kirk Hammett fans show strongest brand affinity for European Le Mans Series (3397.73×), Oda Nobunaga (618.55×), and James Hetfield (204.49×) over the country average.

04

Where do Kirk Hammett fans live in United States?

Kirk Hammett fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Kirk Hammett fans also like?

Beyond Kirk Hammett itself, the audience over-indexes on Oda Nobunaga (618.55×), James Hetfield (204.49×), Au (mobile phone company) (140.96×), and Dave Mustaine (216.16×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kirk Hammett. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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