Rascasse Audience Intelligence

University of North Texas Audience in United States

A data profile of the people who buy, follow and care about University of North Texas in United States — modelled from more than twelve digital signal sources. University of North Texas has an estimated audience of 4,373,413 people in United States.

#18among University in United States#535among POI in United States#669in Business & Career

The average University of North Texas fan in United States is 37.4 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include 7-Eleven, United Airlines, Dallas Mavericks, with strongest over-indexing on 7-Eleven (8.29× the country average).

Demographically, the University of North Texas audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of North Texas fan in United States is balanced, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for 7-Eleven.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of North Texas profile in United States.

Audience size
4.4M
in United States
Gender
54.2%♀
45.8% male
Age
37.4
average years
Country rank
#7455
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of North Texas fans

54.2% are female, 45.8% are male, average age 37.4.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for University of North Texas audience in United States
MetricValue
Female54.2%
Male45.8%
Average age37.4
Estimated audience size4,373,413
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the University of North Texas audience in United States
Age bracketShare%
16-1928%
20-2917%
30-3916%
40-4919%
50+19%
Fig. 04

Worldwide distribution

62.0%

of the worldwide University of North Texas audience comes from United States.

Worldwide audience distribution share by country for University of North Texas
CountryShare
United States62.0%
Japan3.0%
United Kingdom2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of North Texas audience in United States is strongest.

Fig. 05

Top regions by affinity

University of North Texas fans by region: top regions in United States
#RegionReachAffinity×
01Texas~3.5M9.56×
02Oklahoma~100K2.56×
03Arkansas~60K1.70×
04Louisiana~90K1.67×
05Mississippi~50K1.34×
06Kansas~50K1.33×
07New Mexico~30K1.26×
08Wyoming~8K1.21×
09Nebraska~20K1.07×
10Alabama~60K1.00×
11Colorado~70K0.95×
12Washington, District of Columbia~10K0.95×
13Tennessee~80K0.93×
14Missouri~70K0.93×
15Iowa~30K0.93×
16West Virginia~20K0.89×
17South Dakota~9K0.89×
18Washington~70K0.83×
19Idaho~20K0.82×
20North Dakota~7K0.82×
21Virginia~80K0.80×
22North Carolina~100K0.79×
23Montana~10K0.79×
24Maryland~60K0.78×
25Georgia~100K0.77×
26Illinois~100K0.75×
27South Carolina~50K0.75×
28Utah~30K0.75×
29Alaska~7K0.75×
30Arizona~70K0.73×
31Ohio~100K0.72×
32Nevada~30K0.72×
33Indiana~60K0.71×
34Kentucky~40K0.71×
35Oregon~40K0.71×
36Delaware~8K0.69×
37Florida~200K0.68×
38Hawaii~10K0.66×
39Minnesota~40K0.64×
40Michigan~70K0.63×
41Pennsylvania~90K0.62×
42Connecticut~30K0.62×
43New Hampshire~10K0.60×
44Rhode Island~8K0.60×
45Maine~9K0.59×
46Massachusetts~50K0.58×
47Wisconsin~40K0.58×
48California~300K0.56×
49New Jersey~60K0.53×
50New York~100K0.50×
Fig. 06

Affinity by region

Affinity by region — University of North Texas, United States
0.50×1.00×9.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of North Texas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of North Texas audience
#·InterestCategoryAffinity×
01Robert TrujilloMusic & Radio35.30×
02Kirk HammettMusic & Radio28.04×
03James HetfieldMusic & Radio22.14×
04Colgate UniversityBusiness & Career16.55×
05PeugeotCars & Mobility11.49×
06Portland Trail BlazersSports8.35×
077-ElevenShopping8.29×
08Dallas MavericksSports7.80×
09United AirlinesTravel & Leisure7.31×
10Delta Air LinesTravel & Leisure6.15×
11Texas A&M UniversityBusiness & Career5.82×
12University of AlabamaBusiness & Career5.32×
13University of Texas at AustinBusiness & Career5.05×
14Miami HeatSports4.87×
15WhataburgerFood & Beverages3.01×
16American AirlinesTravel & Leisure2.72×
17Planet FitnessSports2.26×
18FedExBusiness & Career2.20×
19Instant messagingInternet & Social Media1.80×
20Mortgage loansBusiness & Career1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of North Texas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of North Texas audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.01×
Convenience OrientationPREMIUM1.39×
Urban LifestyleOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of North Texas audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.83×
CreativityOPEN0.84×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of North Texas have in United States?

University of North Texas has an estimated audience of 4,373,413 people in United States, concentrated in Texas and California.

02

What is the gender split and age of University of North Texas fans?

54.2% of University of North Texas fans are female, 45.8% are male, with an average age of 37.4 years.

03

Which brands do University of North Texas fans like most?

University of North Texas fans show strongest brand affinity for 7-Eleven (8.29×), United Airlines (7.31×), and Dallas Mavericks (7.8×) over the country average.

04

Where do University of North Texas fans live in United States?

University of North Texas fans in United States are most concentrated in Texas (reach ~3.5M), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do University of North Texas fans also like?

Beyond University of North Texas itself, the audience over-indexes on United Airlines (7.31×), Dallas Mavericks (7.8×), Portland Trail Blazers (8.35×), and James Hetfield (22.14×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of North Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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