University of North Texas Audience in United States

University of North Texas logo

University of North Texas has an estimated audience of 4,373,413 people in United States. 54.2% are female, 45.8% are male, average age 37.4. Top regions: Texas, California, Florida. Top brand affinities: KLIX (AM), Historic site, Nebraska, Jingoism, Combat sport.

The average University of North Texas fan in United States is 37.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include KLIX (AM), Historic site, Nebraska, with strongest over-indexing on KLIX (AM) (44.41× the country average). Demographically, the University of North Texas audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of North Texas fans

Demographic split for University of North Texas audience in United States
MetricValue
Female54.2%
Male45.8%
Average age37.4
Estimated audience size4,373,413

Audience persona

The typical University of North Texas fan in United States is balanced, around 37.4 years old, with strong Extroversion tendencies and a notable affinity for KLIX (AM).

Top regions in United States

Top regions ranked by reach for University of North Texas in United States
RegionReachAffinity
Texas3,280,0608.91×
California284,7950.59×
Florida191,1590.65×
New York131,5620.54×
Oklahoma124,8882.57×
Illinois117,5890.81×
North Carolina107,9660.82×
Georgia104,9900.78×
Ohio94,7660.7×
Louisiana91,0731.61×
Pennsylvania87,3370.59×
Virginia86,9000.82×
Tennessee85,3460.97×
Michigan74,0130.65×
Colorado68,3850.99×
Missouri67,0750.95×
Arkansas66,8521.86×
Washington65,8260.75×
Arizona62,0090.69×
Maryland61,7020.82×
New Jersey61,0510.55×
Alabama56,2350.92×
Indiana56,0190.7×
Massachusetts52,3230.61×
Mississippi49,6441.38×
Kansas47,0791.37×
South Carolina46,7950.71×
Minnesota43,3430.69×
Kentucky38,8880.71×
Wisconsin36,8640.56×
Oregon33,7520.67×
Iowa33,1510.92×
Nevada32,8400.78×
Utah28,4090.73×
Connecticut27,1660.62×
New Mexico26,9611.23×
Nebraska23,4921.07×
West Virginia16,7950.82×
Idaho16,1090.73×
Washington, District of Columbia12,3770.94×
Hawaii10,0680.54×
Wyoming9,6001.48×
Montana8,6870.72×
New Hampshire8,2820.48×
South Dakota8,1850.81×
Delaware6,7000.56×
Rhode Island6,6040.47×
Maine6,6000.42×
North Dakota6,0720.68×
Alaska5,7590.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of North Texas audience
BrandAffinityCategory
KLIX (AM)44.41×Music & Radio
Historic site8×Arts & Culture
Nebraska3.64×Travel & Leisure
Jingoism2.47×Politics & Society
Combat sport1.75×Sports
Nebraska Cornhuskers football3.8×Sports
Jesse Plemons3.25×Movies & TV
Google Photos1.72×Technology & Electronics
Urban horticulture2.33×Home & Garden
Bank account1.56×Business & Career
Monogram1.98×Home & Garden
Glossier2.49×Beauty & Wellness
Keegan Bradley3.47×Sports
Celadon8.16×Home & Garden
Nipsey Hussle2.7×Music & Radio
Grammarly2.15×Business & Career
Acoustic music2.07×Music & Radio
Notre Dame Fighting Irish football2.3×Sports
George Mikan7.5×Sports
Northrop Grumman2.48×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of North Texas audience
TraitClusterScore
ExtroversionTHRILL1.53
Early Adopter MentalityPOWER1.36
PatriotismCONSERVATISM1.29
IndulgenceJOY1.19
Sports ActivityPOWER1.13
Design AffinityPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for University of North Texas
CountryShare
United States62.0%
Japan3.0%
United Kingdom2.6%

See University of North Texas audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of North Texas have in United States?

University of North Texas has an estimated audience of 4,373,413 people in United States, concentrated in Texas and California.

What is the gender split and age of University of North Texas fans?

54.2% of University of North Texas fans are female, 45.8% are male, with an average age of 37.4 years.

Which brands do University of North Texas fans like most?

University of North Texas fans show strongest brand affinity for KLIX (AM) (44.41×), Historic site (8×), and Nebraska (3.64×) over the country average.

Where do University of North Texas fans live in United States?

University of North Texas fans in United States are most concentrated in Texas (reach 3,280,060), California (reach 284,795), and Florida (reach 191,159). These three regions account for the largest share of the active audience.

What other brands do University of North Texas fans also like?

Beyond University of North Texas itself, the audience over-indexes on Historic site (8×), Nebraska (3.64×), Jingoism (2.47×), and Combat sport (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of North Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.