Rascasse Audience Intelligence

University of Florida Audience in United States

A data profile of the people who buy, follow and care about University of Florida in United States — modelled from more than twelve digital signal sources. University of Florida has an estimated audience of 6,848,730 people in United States.

#4among University in United States#335among POI in United States#484in Business & Career

The average University of Florida fan in United States is 36.7 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Florida Gators, Drake University, Eastern Michigan University, with strongest over-indexing on Florida Gators (15.86× the country average).

Demographically, the University of Florida audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Florida fan in United States is balanced, around 36.7 years old, with strong Career Orientation tendencies and a notable affinity for Florida Gators.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Florida profile in United States.

Audience size
6.8M
in United States
Gender
46.5%♀
53.5% male
Age
36.7
average years
Country rank
#5115
POI in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Florida fans

46.5% are female, 53.5% are male, average age 36.7.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for University of Florida audience in United States
MetricValue
Female46.5%
Male53.5%
Average age36.7
Estimated audience size6,848,730
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the University of Florida audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3917%
40-4918%
50+18%
Fig. 04

Worldwide distribution

66.8%

of the worldwide University of Florida audience comes from United States.

Worldwide audience distribution share by country for University of Florida
CountryShare
United States66.8%
China3.4%
Japan2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Florida audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Florida fans by region: top regions in United States
#RegionReachAffinity×
01Florida~3.5M7.27×
02New Jersey~300K1.52×
03Georgia~300K1.49×
04Connecticut~100K1.39×
05Virginia~200K1.34×
06Washington, District of Columbia~30K1.27×
07Massachusetts~200K1.23×
08Maryland~100K1.18×
09New York~400K1.15×
10Pennsylvania~200K1.08×
11South Carolina~100K1.08×
12Illinois~200K1.07×
13North Carolina~200K1.07×
14Alabama~100K1.06×
15Delaware~20K1.03×
16Rhode Island~20K0.98×
17Texas~600K0.97×
18Tennessee~100K0.97×
19New Hampshire~30K0.95×
20Louisiana~80K0.94×
21Mississippi~50K0.91×
22Colorado~90K0.86×
23Vermont~10K0.86×
24Maine~20K0.85×
25Kentucky~70K0.81×
26Hawaii~20K0.80×
27Ohio~200K0.79×
28Indiana~100K0.79×
29Missouri~80K0.76×
30California~600K0.75×
31Michigan~100K0.74×
32Washington~100K0.74×
33North Dakota~10K0.74×
34Minnesota~70K0.73×
35Arkansas~40K0.73×
36West Virginia~20K0.72×
37Kansas~40K0.71×
38Nevada~50K0.69×
39South Dakota~10K0.68×
40Arizona~90K0.67×
41Iowa~40K0.67×
42Nebraska~20K0.67×
43Alaska~10K0.67×
44Wisconsin~70K0.66×
45New Mexico~20K0.65×
46Montana~10K0.65×
47Oregon~50K0.63×
48Idaho~20K0.63×
49Oklahoma~50K0.62×
50Utah~40K0.62×
Fig. 06

Affinity by region

Affinity by region — University of Florida, United States
0.62×1.00×7.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Florida audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Florida audience
#·InterestCategoryAffinity×
01Eastern Michigan UniversityBusiness & Career41.77×
02DePauw UniversityBusiness & Career23.68×
03Drake UniversityBusiness & Career16.04×
04Florida GatorsSports15.86×
05University of the Fraser ValleyBusiness & Career15.29×
06University of South FloridaBusiness & Career13.94×
07Colgate UniversityBusiness & Career12.97×
08Utah Utes footballSports11.58×
09Michael IrvinSports10.52×
10Clemson UniversityBusiness & Career10.16×
11Florida Gators footballSports9.83×
12Gina CaranoMovies & TV8.31×
13Florida State UniversityBusiness & Career7.94×
14Duke UniversityBusiness & Career7.56×
15University of OklahomaBusiness & Career7.21×
16Georgetown UniversityBusiness & Career6.84×
17Florida State Seminoles footballSports6.08×
18West Palm Beach, FloridaTravel & Leisure5.85×
19University of MiamiBusiness & Career5.77×
20University of AlabamaBusiness & Career5.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Florida audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Florida audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.13×
Community OrientationOPEN1.12×
Sports ActivityPOWER1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Florida audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.97×
DIY MentalityTHRILL0.98×
MindfulnessBALANCE1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Florida have in United States?

University of Florida has an estimated audience of 6,848,730 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of University of Florida fans?

46.5% of University of Florida fans are female, 53.5% are male, with an average age of 36.7 years.

03

Which brands do University of Florida fans like most?

University of Florida fans show strongest brand affinity for Florida Gators (15.86×), Drake University (16.04×), and Eastern Michigan University (41.77×) over the country average.

04

Where do University of Florida fans live in United States?

University of Florida fans in United States are most concentrated in Florida (reach ~3.5M), Texas (reach ~600K), and California (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do University of Florida fans also like?

Beyond University of Florida itself, the audience over-indexes on Drake University (16.04×), Eastern Michigan University (41.77×), Gina Carano (8.31×), and Utah Utes football (11.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in United States

See University of Florida audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →