University of Florida Audience in United States

University of Florida logo

University of Florida has an estimated audience of 6,848,730 people in United States. 46.5% are female, 53.5% are male, average age 36.7. Top regions: Florida, California, Texas. Top brand affinities: Florida Gators, Drake University, Eastern Michigan University, Florida Gators football, Colgate University.

The average University of Florida fan in United States is 36.7 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Florida Gators, Drake University, Eastern Michigan University, with strongest over-indexing on Florida Gators (15.86× the country average). Demographically, the University of Florida audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Florida fans

Demographic split for University of Florida audience in United States
MetricValue
Female46.5%
Male53.5%
Average age36.7
Estimated audience size6,848,730

Audience persona

The typical University of Florida fan in United States is balanced, around 36.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Florida Gators.

Top regions in United States

Top regions ranked by reach for University of Florida in United States
RegionReachAffinity
Florida3,529,2357.61×
California593,2410.79×
Texas545,3920.93×
New York467,6611.22×
Georgia335,6501.59×
New Jersey273,2261.57×
Pennsylvania255,9261.11×
Illinois250,5281.1×
North Carolina223,3791.08×
Virginia220,9321.32×
Massachusetts173,3241.28×
Ohio166,5480.79×
Maryland143,9531.22×
Tennessee139,6391.02×
Michigan134,7860.75×
South Carolina109,0091.06×
Washington108,6020.79×
Connecticut100,9261.47×
Indiana99,0590.79×
Alabama98,2921.03×
Colorado96,1730.89×
Arizona93,0920.67×
Missouri83,3670.76×
Louisiana80,8940.92×
Minnesota69,4410.71×
Wisconsin66,7910.65×
Kentucky65,3220.76×
Oregon49,1340.63×
Mississippi48,1300.85×
Nevada45,8700.69×
Oklahoma44,8930.59×
Utah37,8120.62×
Kansas37,0180.69×
Iowa36,9530.65×
Arkansas36,2790.64×
Washington, District of Columbia27,7271.35×
New Hampshire24,9910.93×
Nebraska21,5110.63×
Hawaii21,2430.72×
New Mexico20,7550.6×
Rhode Island20,4820.94×
West Virginia20,4690.64×
Idaho20,2520.59×
Maine19,2620.79×
Delaware17,5050.93×
Montana10,3500.54×
Vermont9,5120.79×
South Dakota8,9850.57×
North Dakota8,6520.61×
Alaska8,2680.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Florida audience
BrandAffinityCategory
Florida Gators15.86×Sports
Drake University16.04×Business & Career
Eastern Michigan University41.77×Business & Career
Florida Gators football9.83×Sports
Colgate University12.97×Business & Career
Florida State Seminoles football6.08×Sports
Gina Carano8.31×Movies & TV
Clemson University10.16×Business & Career
Florida State University7.94×Business & Career
University of Oklahoma7.21×Business & Career
Michael Irvin10.52×Sports
University of the Fraser Valley15.29×Business & Career
University of South Florida13.94×Business & Career
Georgetown University6.84×Business & Career
Duke University7.56×Business & Career
Utah Utes football11.58×Sports
DePauw University23.68×Business & Career
West Palm Beach, Florida5.85×Travel & Leisure
University of Miami5.77×Business & Career
University of Alabama5.45×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Florida audience
TraitClusterScore
Early Adopter MentalityPOWER1.28
Social Media UsageJOY1.17
ExtroversionTHRILL1.14
Sports ActivityPOWER1.14
SustainabilityBALANCE1.13
Healthy LifestyleBALANCE1.07

Worldwide distribution

Worldwide audience distribution share by country for University of Florida
CountryShare
United States66.9%
China3.4%
Japan2.6%

See University of Florida audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Florida have in United States?

University of Florida has an estimated audience of 6,848,730 people in United States, concentrated in Florida and California.

What is the gender split and age of University of Florida fans?

46.5% of University of Florida fans are female, 53.5% are male, with an average age of 36.7 years.

Which brands do University of Florida fans like most?

University of Florida fans show strongest brand affinity for Florida Gators (15.86×), Drake University (16.04×), and Eastern Michigan University (41.77×) over the country average.

Where do University of Florida fans live in United States?

University of Florida fans in United States are most concentrated in Florida (reach 3,529,235), California (reach 593,241), and Texas (reach 545,392). These three regions account for the largest share of the active audience.

What other brands do University of Florida fans also like?

Beyond University of Florida itself, the audience over-indexes on Drake University (16.04×), Eastern Michigan University (41.77×), Florida Gators football (9.83×), and Colgate University (12.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.