Rascasse Audience Intelligence

Clemson University Audience in United States

A data profile of the people who buy, follow and care about Clemson University in United States — modelled from more than twelve digital signal sources. Clemson University has an estimated audience of 2,851,823 people in United States.

#40among University in United States#796among POI in United States#879in Business & Career

The average Clemson University fan in United States is 36.6 years old, balanced, and lives primarily in South Carolina.

The audience is concentrated in South Carolina, Texas, New York.

Top brand affinities include Colgate University, Clemson Tigers football, University of Alabama, with strongest over-indexing on Colgate University (34.59× the country average).

Demographically, the Clemson University audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Clemson University fan in United States is balanced, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Colgate University.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Clemson University profile in United States.

Audience size
2.9M
in United States
Gender
46.8%♀
53.2% male
Age
36.6
average years
Country rank
#10730
POI in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Clemson University fans

46.8% are female, 53.2% are male, average age 36.6.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for Clemson University audience in United States
MetricValue
Female46.8%
Male53.2%
Average age36.6
Estimated audience size2,851,823
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Clemson University audience in United States
Age bracketShare%
16-1931%
20-2917%
30-3916%
40-4919%
50+18%
Fig. 04

Worldwide distribution

81.3%

of the worldwide Clemson University audience comes from United States.

Worldwide audience distribution share by country for Clemson University
CountryShare
United States81.3%
Japan3.2%
United Kingdom1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Clemson University audience in United States is strongest.

Fig. 05

Top regions by affinity

Clemson University fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~500K12.77×
02North Carolina~200K1.83×
03Connecticut~50K1.60×
04New Jersey~100K1.43×
05Georgia~100K1.41×
06Massachusetts~80K1.41×
07Virginia~90K1.23×
08Rhode Island~10K1.23×
09Maryland~60K1.18×
10New Hampshire~10K1.15×
11Washington, District of Columbia~9K1.10×
12Pennsylvania~100K1.05×
13New York~200K0.99×
14Delaware~8K0.97×
15Vermont~5K0.96×
16Tennessee~50K0.91×
17Maine~9K0.85×
18Illinois~70K0.78×
19Alabama~30K0.77×
20Florida~100K0.75×
21Louisiana~30K0.74×
22Kentucky~30K0.74×
23West Virginia~10K0.73×
24Ohio~60K0.69×
25Colorado~30K0.67×
26Mississippi~20K0.67×
27Texas~200K0.66×
28Indiana~30K0.66×
29Minnesota~30K0.64×
30North Dakota~4K0.64×
31South Dakota~4K0.62×
32Michigan~50K0.61×
33Iowa~10K0.61×
34Kansas~10K0.60×
35Nebraska~9K0.60×
36Montana~5K0.60×
37Missouri~30K0.59×
38Arkansas~10K0.59×
39Alaska~4K0.58×
40Wisconsin~20K0.56×
41Idaho~8K0.53×
42Oklahoma~20K0.52×
43Arizona~30K0.51×
44Washington~30K0.51×
45Hawaii~6K0.51×
46California~200K0.49×
47Oregon~20K0.48×
48New Mexico~7K0.48×
49Utah~10K0.46×
50Nevada~10K0.42×
Fig. 06

Affinity by region

Affinity by region — Clemson University, United States
0.42×1.00×12.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Clemson University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Clemson University audience
#·InterestCategoryAffinity×
01Colgate UniversityBusiness & Career34.59×
02University of South CarolinaBusiness & Career20.06×
03Nebraska LotteryGames19.35×
04Clemson Tigers footballSports17.06×
05University of AlabamaBusiness & Career12.38×
06University of Southern CaliforniaBusiness & Career10.73×
07University of FloridaBusiness & Career10.16×
08Duke UniversityBusiness & Career9.64×
09Florida Gators footballSports7.87×
10University of Notre DameBusiness & Career6.94×
11Auburn Tigers footballSports6.48×
12Florida State Seminoles footballSports6.36×
13Tennessee Volunteers footballSports5.96×
14Giannis AntetokounmpoSports4.15×
15Atlanta BravesSports3.83×
16Diaper bagKids & Family3.61×
17Planet FitnessSports2.75×
18Golf ChannelSports2.67×
19PGA TourSports2.53×
20FIFA World CupSports1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clemson University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Clemson University audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.50×
Career OrientationPOWER1.42×
Early Adopter MentalityPOWER1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Clemson University audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
CreativityOPEN0.86×
Family OrientationCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Clemson University have in United States?

Clemson University has an estimated audience of 2,851,823 people in United States, concentrated in South Carolina and Texas.

02

What is the gender split and age of Clemson University fans?

46.8% of Clemson University fans are female, 53.2% are male, with an average age of 36.6 years.

03

Which brands do Clemson University fans like most?

Clemson University fans show strongest brand affinity for Colgate University (34.59×), Clemson Tigers football (17.06×), and University of Alabama (12.38×) over the country average.

04

Where do Clemson University fans live in United States?

Clemson University fans in United States are most concentrated in South Carolina (reach ~500K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Clemson University fans also like?

Beyond Clemson University itself, the audience over-indexes on Clemson Tigers football (17.06×), University of Alabama (12.38×), University of South Carolina (20.06×), and University of Florida (10.16×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Clemson University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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