Rascasse Audience Intelligence

University of Notre Dame Audience in United States

A data profile of the people who buy, follow and care about University of Notre Dame in United States — modelled from more than twelve digital signal sources. University of Notre Dame has an estimated audience of 5,441,875 people in United States.

#9among University in United States#418among POI in United States#577in Business & Career

The average University of Notre Dame fan in United States is 42.0 years old, balanced, and lives primarily in Indiana.

The audience is concentrated in Indiana, California, Texas.

Top brand affinities include Notre Dame Fighting Irish women's basketball, Indiana Hoosiers football, Notre Dame Fighting Irish football, with strongest over-indexing on Notre Dame Fighting Irish women's basketball (47.47× the country average).

Demographically, the University of Notre Dame audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Quality Awareness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Notre Dame fan in United States is balanced, around 42.0 years old, with strong Quality Awareness tendencies and a notable affinity for Notre Dame Fighting Irish women's basketball.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Notre Dame profile in United States.

Audience size
5.4M
in United States
Gender
49.1%♀
50.9% male
Age
42.0
average years
Country rank
#6197
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Notre Dame fans

49.1% are female, 50.9% are male, average age 42.0.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for University of Notre Dame audience in United States
MetricValue
Female49.1%
Male50.9%
Average age42.0
Estimated audience size5,441,875
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the University of Notre Dame audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3919%
40-4924%
50+26%
Fig. 04

Worldwide distribution

69.6%

of the worldwide University of Notre Dame audience comes from United States.

Worldwide audience distribution share by country for University of Notre Dame
CountryShare
United States69.6%
France3.1%
Canada2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Notre Dame audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Notre Dame fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~700K7.40×
02Illinois~300K1.70×
03Michigan~200K1.50×
04Washington, District of Columbia~20K1.50×
05Connecticut~80K1.38×
06Massachusetts~100K1.37×
07New Jersey~200K1.23×
08Maryland~100K1.23×
09Ohio~200K1.20×
10Pennsylvania~200K1.07×
11New York~300K1.06×
12Virginia~100K1.06×
13Rhode Island~20K1.01×
14California~600K0.98×
15Minnesota~80K0.96×
16Wisconsin~80K0.93×
17New Hampshire~20K0.93×
18Texas~400K0.92×
19Iowa~40K0.92×
20Delaware~10K0.92×
21Missouri~80K0.88×
22North Dakota~10K0.87×
23Kentucky~60K0.86×
24Vermont~8K0.86×
25Georgia~100K0.85×
26Hawaii~20K0.85×
27South Dakota~10K0.85×
28Nebraska~20K0.84×
29Washington~90K0.80×
30Kansas~30K0.80×
31Colorado~70K0.78×
32Idaho~20K0.78×
33Maine~20K0.78×
34Montana~10K0.78×
35Florida~300K0.77×
36Tennessee~80K0.77×
37Louisiana~50K0.77×
38North Carolina~100K0.76×
39Oregon~50K0.75×
40Arizona~80K0.71×
41Arkansas~30K0.70×
42New Mexico~20K0.70×
43Oklahoma~40K0.69×
44Alaska~8K0.69×
45South Carolina~50K0.66×
46West Virginia~20K0.66×
47Alabama~50K0.64×
48Mississippi~30K0.63×
49Utah~30K0.62×
50Nevada~30K0.60×
Fig. 06

Affinity by region

Affinity by region — University of Notre Dame, United States
0.60×1.00×7.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Notre Dame audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Notre Dame audience
#·InterestCategoryAffinity×
01Notre Dame CollegeBusiness & Career57.02×
02Notre Dame Fighting Irish women's basketballSports47.47×
03Saint Mary's College of CaliforniaBusiness & Career43.02×
04Seton Hall UniversityBusiness & Career41.90×
05Notre Dame Fighting Irish men's ice hockeySports40.40×
06La Salle UniversityBusiness & Career37.64×
07College of the Holy CrossBusiness & Career27.73×
08Fordham UniversityBusiness & Career22.83×
09University of San DiegoBusiness & Career22.48×
10Notre Dame Fighting IrishSports19.46×
11DePaul UniversityBusiness & Career19.30×
12Boston CollegeBusiness & Career19.00×
13Notre Dame Fighting Irish footballSports18.10×
14Colgate UniversityBusiness & Career14.47×
15Georgetown UniversityBusiness & Career13.12×
16Indiana Hoosiers footballSports9.35×
17Duke UniversityBusiness & Career9.25×
18Vanderbilt UniversityBusiness & Career8.85×
19IndianaTravel & Leisure3.24×
20Eastern Time ZonePolitics & Society2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Notre Dame audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Notre Dame audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.62×
Community OrientationOPEN1.42×
Career OrientationPOWER1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Notre Dame audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.93×
Luxury OrientationPREMIUM0.98×
MindfulnessBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Notre Dame have in United States?

University of Notre Dame has an estimated audience of 5,441,875 people in United States, concentrated in Indiana and California.

02

What is the gender split and age of University of Notre Dame fans?

49.1% of University of Notre Dame fans are female, 50.9% are male, with an average age of 42.0 years.

03

Which brands do University of Notre Dame fans like most?

University of Notre Dame fans show strongest brand affinity for Notre Dame Fighting Irish women's basketball (47.47×), Indiana Hoosiers football (9.35×), and Notre Dame Fighting Irish football (18.1×) over the country average.

04

Where do University of Notre Dame fans live in United States?

University of Notre Dame fans in United States are most concentrated in Indiana (reach ~700K), California (reach ~600K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do University of Notre Dame fans also like?

Beyond University of Notre Dame itself, the audience over-indexes on Indiana Hoosiers football (9.35×), Notre Dame Fighting Irish football (18.1×), Georgetown University (13.12×), and Notre Dame Fighting Irish (19.46×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of Notre Dame. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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