University of Notre Dame Audience in United States
University of Notre Dame has an estimated audience of 5,441,875 people in United States. 49.1% are female, 50.9% are male, average age 42.0. Top regions: California, Indiana, Texas. Top brand affinities: Notre Dame Fighting Irish women's basketball, Indiana Hoosiers football, Notre Dame Fighting Irish football, Georgetown University, Notre Dame Fighting Irish.
The average University of Notre Dame fan in United States is 42.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Indiana, Texas. Top brand affinities include Notre Dame Fighting Irish women's basketball, Indiana Hoosiers football, Notre Dame Fighting Irish football, with strongest over-indexing on Notre Dame Fighting Irish women's basketball (47.47× the country average). Demographically, the University of Notre Dame audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of University of Notre Dame fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 42.0 |
| Estimated audience size | 5,441,875 |
Audience persona
The typical University of Notre Dame fan in United States is balanced, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Notre Dame Fighting Irish women's basketball.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 636,880 | 1.06× |
| Indiana | 535,580 | 5.39× |
| Texas | 455,858 | 0.97× |
| New York | 358,405 | 1.18× |
| Illinois | 319,456 | 1.76× |
| Florida | 306,701 | 0.83× |
| Ohio | 220,304 | 1.31× |
| Pennsylvania | 212,014 | 1.16× |
| New Jersey | 193,359 | 1.4× |
| Michigan | 189,950 | 1.33× |
| Georgia | 164,257 | 0.98× |
| Massachusetts | 157,590 | 1.47× |
| Virginia | 145,419 | 1.1× |
| North Carolina | 132,359 | 0.81× |
| Maryland | 120,665 | 1.29× |
| Washington | 94,667 | 0.87× |
| Tennessee | 90,103 | 0.83× |
| Missouri | 81,958 | 0.93× |
| Connecticut | 81,272 | 1.49× |
| Minnesota | 81,156 | 1.04× |
| Wisconsin | 77,721 | 0.95× |
| Arizona | 74,962 | 0.67× |
| Colorado | 72,649 | 0.85× |
| Kentucky | 59,748 | 0.88× |
| Louisiana | 57,735 | 0.82× |
| South Carolina | 56,437 | 0.69× |
| Alabama | 48,100 | 0.63× |
| Oregon | 47,729 | 0.77× |
| Oklahoma | 43,163 | 0.71× |
| Iowa | 41,887 | 0.93× |
| Kansas | 33,725 | 0.79× |
| Nevada | 30,786 | 0.58× |
| Utah | 29,991 | 0.62× |
| Arkansas | 28,692 | 0.64× |
| Mississippi | 26,332 | 0.59× |
| Washington, District of Columbia | 26,022 | 1.59× |
| Nebraska | 23,045 | 0.84× |
| Hawaii | 20,107 | 0.86× |
| New Hampshire | 19,535 | 0.91× |
| Idaho | 18,385 | 0.67× |
| Rhode Island | 17,408 | 1× |
| New Mexico | 17,391 | 0.64× |
| Maine | 14,153 | 0.73× |
| West Virginia | 13,929 | 0.55× |
| Delaware | 13,133 | 0.87× |
| Montana | 11,016 | 0.73× |
| South Dakota | 9,242 | 0.73× |
| North Dakota | 8,646 | 0.77× |
| Vermont | 7,487 | 0.78× |
| Alaska | 5,125 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Notre Dame Fighting Irish women's basketball | 47.47× | Sports |
| Indiana Hoosiers football | 9.35× | Sports |
| Notre Dame Fighting Irish football | 18.1× | Sports |
| Georgetown University | 13.12× | Business & Career |
| Notre Dame Fighting Irish | 19.46× | Sports |
| Colgate University | 14.47× | Business & Career |
| Notre Dame Fighting Irish men's ice hockey | 40.4× | Sports |
| DePaul University | 19.3× | Business & Career |
| University of San Diego | 22.48× | Business & Career |
| Vanderbilt University | 8.85× | Business & Career |
| Seton Hall University | 41.9× | Business & Career |
| Boston College | 19× | Business & Career |
| Saint Mary's College of California | 43.02× | Business & Career |
| Notre Dame College | 57.02× | Business & Career |
| Fordham University | 22.83× | Business & Career |
| Duke University | 9.25× | Business & Career |
| College of the Holy Cross | 27.73× | Business & Career |
| Eastern Time Zone | 2.06× | Politics & Society |
| Indiana | 3.24× | Travel & Leisure |
| La Salle University | 37.64× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.39 |
| Community Orientation | OPEN | 1.29 |
| Sports Activity | POWER | 1.14 |
| Early Adopter Mentality | POWER | 1.12 |
| Sustainability | BALANCE | 1.1 |
| Career Orientation | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 69.6% |
| France | 3.1% |
| Canada | 2.7% |
See University of Notre Dame audiences in other countries
- University of Notre Dame — Germany
- University of Notre Dame — United Kingdom
- University of Notre Dame — France
- University of Notre Dame — Italy
- University of Notre Dame — Spain
- University of Notre Dame — Brazil
- University of Notre Dame — Japan
- University of Notre Dame — South Korea
- University of Notre Dame — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does University of Notre Dame have in United States?
University of Notre Dame has an estimated audience of 5,441,875 people in United States, concentrated in California and Indiana.
What is the gender split and age of University of Notre Dame fans?
49.1% of University of Notre Dame fans are female, 50.9% are male, with an average age of 42.0 years.
Which brands do University of Notre Dame fans like most?
University of Notre Dame fans show strongest brand affinity for Notre Dame Fighting Irish women's basketball (47.47×), Indiana Hoosiers football (9.35×), and Notre Dame Fighting Irish football (18.1×) over the country average.
Where do University of Notre Dame fans live in United States?
University of Notre Dame fans in United States are most concentrated in California (reach 636,880), Indiana (reach 535,580), and Texas (reach 455,858). These three regions account for the largest share of the active audience.
What other brands do University of Notre Dame fans also like?
Beyond University of Notre Dame itself, the audience over-indexes on Indiana Hoosiers football (9.35×), Notre Dame Fighting Irish football (18.1×), Georgetown University (13.12×), and Notre Dame Fighting Irish (19.46×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for University of Notre Dame. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.