Rascasse Audience Intelligence

University of San Diego Audience in United States

Name: University of San Diego — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about University of San Diego in United States — modelled from more than twelve digital signal sources. University of San Diego has an estimated audience of 676,765 people in United States.

#198among University in United States #2993among POI in United States #1924in Business & Career

The average University of San Diego fan in United States is 32.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Washington.

Top brand affinities include Colgate University, University of Notre Dame, FlightAware, with strongest over-indexing on Colgate University (42.57× the country average).

Demographically, the University of San Diego audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of San Diego fan in United States is balanced, around 32.1 years old, with strong Patriotism tendencies and a notable affinity for Colgate University.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of San Diego profile in United States.

Audience size

677K

in United States

Gender

50.0%♀

50.0% male

Age

32.1

average years

Country rank

#30526

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of University of San Diego fans

50.0% are female, 50.0% are male, average age 32.1.

Fig. 02

Gender split

50.0%

Female

50.0%

Male

Demographic split for University of San Diego audience in United States
Metric	Value
Female	50.0%
Male	50.0%
Average age	32.1
Estimated audience size	676,765

Fig. 03

Age distribution

Age distribution of the University of San Diego audience in United States
Age bracket	Share	%
16-19		45%
20-29		16%
30-39		12%
40-49		16%
50+		11%

Fig. 04

Worldwide distribution

50.5%

of the worldwide University of San Diego audience comes from United States.

Worldwide audience distribution share by country for University of San Diego
Country	Share
United States	50.5%
Japan	5.2%
India	4.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of San Diego audience in United States is strongest.

Fig. 05

Top regions by affinity

University of San Diego fans by region: top regions in United States
#	Region	Reach	×
01	California	~400K	5.97×
02	Hawaii	~9K	3.00×
03	Washington	~30K	2.35×
04	Oregon	~20K	2.28×
05	Colorado	~20K	1.90×
06	Nevada	~10K	1.66×
07	Arizona	~20K	1.62×
08	Washington, District of Columbia	~3K	1.44×
09	Massachusetts	~20K	1.36×
10	Montana	~3K	1.36×
11	Idaho	~4K	1.31×
12	Connecticut	~9K	1.30×
13	Minnesota	~10K	1.27×
14	Vermont	~1K	1.14×
15	Utah	~6K	1.01×
16	Illinois	~20K	0.97×
17	Rhode Island	~2K	0.90×
18	Alaska	~1K	0.90×
19	New Mexico	~3K	0.89×
20	New Hampshire	~2K	0.89×
21	Maryland	~10K	0.85×
22	Virginia	~10K	0.84×
23	Nebraska	~3K	0.84×
24	Maine	~2K	0.84×
25	New Jersey	~10K	0.82×
26	Texas	~50K	0.80×
27	South Dakota	~1K	0.76×
28	North Dakota	~1K	0.74×
29	Kansas	~4K	0.73×
30	New York	~30K	0.71×
31	Missouri	~7K	0.68×
32	Delaware	~1K	0.68×
33	Pennsylvania	~10K	0.64×
34	Iowa	~3K	0.62×
35	Wisconsin	~6K	0.61×
36	West Virginia	~2K	0.59×
37	Tennessee	~7K	0.55×
38	North Carolina	~10K	0.54×
39	Indiana	~7K	0.54×
40	Louisiana	~5K	0.54×
41	Arkansas	~3K	0.54×
42	Oklahoma	~4K	0.52×
43	Mississippi	~3K	0.51×
44	Georgia	~10K	0.50×
45	South Carolina	~5K	0.49×
46	Ohio	~10K	0.46×
47	Kentucky	~4K	0.46×
48	Florida	~20K	0.45×
49	Michigan	~8K	0.45×
50	Alabama	~4K	0.43×

Affinity by region — University of San Diego, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of San Diego audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of San Diego audience
#	Interest	Category	×
01	Colgate University	Business & Career	42.57×
02	Boston College	Business & Career	42.35×
03	Sushi King	Food & Beverages	36.79×
04	University of Rhode Island	Business & Career	35.78×
05	University of Hawaii at Manoa	Business & Career	34.24×
06	University of Notre Dame	Business & Career	22.48×
07	San Jose State University	Business & Career	19.95×
08	FlightAware	Travel & Leisure	17.42×
09	Brown University	Business & Career	17.35×
10	Massive open online course	Business & Career	11.99×
11	University of California	Business & Career	11.11×
12	University of Southern California	Business & Career	9.44×
13	Benihana	Food & Beverages	8.90×
14	Master of Business Administration	Business & Career	8.03×
15	Data science	Business & Career	7.20×
16	Men's Wearhouse	Fashion & Accessoires	6.43×
17	Bath and Bodyworks	Shopping	3.70×
18	Innovation	Business & Career	3.27×
19	Alcoholic beverages	Food & Beverages	1.71×
20	Cooking	Food & Beverages	1.53×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of San Diego audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by University of San Diego audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	2.44×
Indulgence	JOY	1.64×
Career Orientation	POWER	1.56×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by University of San Diego audience · Rather not
Trait	Cluster	Score
DIY Mentality	THRILL	0.84×
Extroversion	THRILL	0.89×
Family Orientation	CONSERVATISM	0.90×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does University of San Diego have in United States?

University of San Diego has an estimated audience of 676,765 people in United States, concentrated in California and Texas.

What is the gender split and age of University of San Diego fans?

50.0% of University of San Diego fans are female, 50.0% are male, with an average age of 32.1 years.

Which brands do University of San Diego fans like most?

University of San Diego fans show strongest brand affinity for Colgate University (42.57×), University of Notre Dame (22.48×), and FlightAware (17.42×) over the country average.

Where do University of San Diego fans live in United States?

University of San Diego fans in United States are most concentrated in California (reach ~400K), Texas (reach ~50K), and Washington (reach ~30K). These three regions account for the largest share of the active audience.

What other brands do University of San Diego fans also like?

Beyond University of San Diego itself, the audience over-indexes on University of Notre Dame (22.48×), FlightAware (17.42×), Boston College (42.35×), and Master of Business Administration (8.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in United States

Ohio State University (9,090,455)
University of Texas at Austin (8,908,722)
Harvard University (7,358,517)
University of Florida (6,848,731)
University of California, Los Angeles (6,780,551)

See University of San Diego audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for University of San Diego. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →