University of San Diego Audience in United States

University of San Diego has an estimated audience of 676,765 people in United States. 50.0% are female, 50.0% are male, average age 32.1. Top regions: California, Texas, Washington. Top brand affinities: Kendra Scott, edureka, Israel, Home construction, Sinaloa.
The average University of San Diego fan in United States is 32.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Washington. Top brand affinities include Kendra Scott, edureka, Israel, with strongest over-indexing on Kendra Scott (3.95× the country average). Demographically, the University of San Diego audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of University of San Diego fans
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 32.1 |
| Estimated audience size | 676,765 |
Audience persona
The typical University of San Diego fan in United States is balanced, around 32.1 years old, with strong Patriotism tendencies and a notable affinity for Kendra Scott.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 424,770 | 5.71× |
| Texas | 47,379 | 0.81× |
| Washington | 33,735 | 2.48× |
| New York | 28,333 | 0.75× |
| Arizona | 22,971 | 1.66× |
| Illinois | 21,929 | 0.97× |
| Florida | 21,092 | 0.46× |
| Colorado | 20,716 | 1.94× |
| Massachusetts | 18,550 | 1.39× |
| Oregon | 18,067 | 2.33× |
| New Jersey | 14,889 | 0.87× |
| Virginia | 14,294 | 0.87× |
| Pennsylvania | 13,844 | 0.61× |
| Minnesota | 12,501 | 1.29× |
| Nevada | 11,664 | 1.78× |
| North Carolina | 10,992 | 0.54× |
| Georgia | 10,785 | 0.52× |
| Maryland | 10,145 | 0.87× |
| Ohio | 9,313 | 0.45× |
| Connecticut | 9,052 | 1.33× |
| Hawaii | 8,948 | 3.08× |
| Michigan | 7,804 | 0.44× |
| Missouri | 7,490 | 0.69× |
| Tennessee | 7,227 | 0.53× |
| Utah | 6,463 | 1.07× |
| Indiana | 6,364 | 0.51× |
| Wisconsin | 5,761 | 0.57× |
| Idaho | 4,573 | 1.35× |
| South Carolina | 4,529 | 0.44× |
| Louisiana | 4,142 | 0.47× |
| Kansas | 3,529 | 0.66× |
| Kentucky | 3,280 | 0.39× |
| Iowa | 3,262 | 0.59× |
| Oklahoma | 3,201 | 0.43× |
| Washington, District of Columbia | 3,136 | 1.54× |
| Alabama | 3,049 | 0.32× |
| New Mexico | 2,956 | 0.87× |
| Nebraska | 2,728 | 0.8× |
| Arkansas | 2,475 | 0.44× |
| Montana | 2,231 | 1.19× |
| New Hampshire | 2,102 | 0.79× |
| Rhode Island | 1,860 | 0.86× |
| Maine | 1,659 | 0.68× |
| Mississippi | 1,522 | 0.27× |
| Vermont | 1,220 | 1.03× |
| Alaska | 978 | 0.68× |
| South Dakota | 961 | 0.61× |
| Delaware | 860 | 0.46× |
| West Virginia | 855 | 0.27× |
| North Dakota | 820 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kendra Scott | 3.95× | Fashion & Accessoires |
| edureka | 43.53× | Business & Career |
| Israel | 2.42× | Travel & Leisure |
| Home construction | 1.6× | Home & Garden |
| Sinaloa | 3.4× | Travel & Leisure |
| Jeep Wagoneer | 4.94× | Cars & Mobility |
| Mangaka | 3.66× | Literature |
| Cam Ward | 3.18× | Sports |
| Jesse Plemons | 2.84× | Movies & TV |
| Electrolyte | 3.49× | Health |
| 3D printing | 1.88× | Technology & Electronics |
| Iyanla Vanzant | 10.24× | Business & Career |
| jordy nelson | 11.36× | Sports |
| Certified diabetes educator | 8.62× | Business & Career |
| Nebraska Cornhuskers football | 2.26× | Sports |
| Keegan Bradley | 4.4× | Sports |
| Urban horticulture | 2.08× | Home & Garden |
| Nebraska | 1.55× | Travel & Leisure |
| Paul Casey | 21.31× | Sports |
| The Kessler | 14.81× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.37 |
| Early Adopter Mentality | POWER | 1.3 |
| Career Orientation | POWER | 1.27 |
| Luxury Orientation | PREMIUM | 1.25 |
| Mindfulness | BALANCE | 1.23 |
| Need for Security | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.5% |
| Japan | 5.2% |
| India | 4.5% |
See University of San Diego audiences in other countries
- University of San Diego — Germany
- University of San Diego — United Kingdom
- University of San Diego — France
- University of San Diego — Italy
- University of San Diego — Spain
- University of San Diego — Brazil
- University of San Diego — Japan
- University of San Diego — South Korea
- University of San Diego — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does University of San Diego have in United States?
University of San Diego has an estimated audience of 676,765 people in United States, concentrated in California and Texas.
What is the gender split and age of University of San Diego fans?
50.0% of University of San Diego fans are female, 50.0% are male, with an average age of 32.1 years.
Which brands do University of San Diego fans like most?
University of San Diego fans show strongest brand affinity for Kendra Scott (3.95×), edureka (43.53×), and Israel (2.42×) over the country average.
Where do University of San Diego fans live in United States?
University of San Diego fans in United States are most concentrated in California (reach 424,770), Texas (reach 47,379), and Washington (reach 33,735). These three regions account for the largest share of the active audience.
What other brands do University of San Diego fans also like?
Beyond University of San Diego itself, the audience over-indexes on edureka (43.53×), Israel (2.42×), Home construction (1.6×), and Sinaloa (3.4×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for University of San Diego. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.