University of San Diego Audience in United States

University of San Diego logo

University of San Diego has an estimated audience of 676,765 people in United States. 50.0% are female, 50.0% are male, average age 32.1. Top regions: California, Texas, Washington. Top brand affinities: Kendra Scott, edureka, Israel, Home construction, Sinaloa.

The average University of San Diego fan in United States is 32.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Washington. Top brand affinities include Kendra Scott, edureka, Israel, with strongest over-indexing on Kendra Scott (3.95× the country average). Demographically, the University of San Diego audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of San Diego fans

Demographic split for University of San Diego audience in United States
MetricValue
Female50.0%
Male50.0%
Average age32.1
Estimated audience size676,765

Audience persona

The typical University of San Diego fan in United States is balanced, around 32.1 years old, with strong Patriotism tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for University of San Diego in United States
RegionReachAffinity
California424,7705.71×
Texas47,3790.81×
Washington33,7352.48×
New York28,3330.75×
Arizona22,9711.66×
Illinois21,9290.97×
Florida21,0920.46×
Colorado20,7161.94×
Massachusetts18,5501.39×
Oregon18,0672.33×
New Jersey14,8890.87×
Virginia14,2940.87×
Pennsylvania13,8440.61×
Minnesota12,5011.29×
Nevada11,6641.78×
North Carolina10,9920.54×
Georgia10,7850.52×
Maryland10,1450.87×
Ohio9,3130.45×
Connecticut9,0521.33×
Hawaii8,9483.08×
Michigan7,8040.44×
Missouri7,4900.69×
Tennessee7,2270.53×
Utah6,4631.07×
Indiana6,3640.51×
Wisconsin5,7610.57×
Idaho4,5731.35×
South Carolina4,5290.44×
Louisiana4,1420.47×
Kansas3,5290.66×
Kentucky3,2800.39×
Iowa3,2620.59×
Oklahoma3,2010.43×
Washington, District of Columbia3,1361.54×
Alabama3,0490.32×
New Mexico2,9560.87×
Nebraska2,7280.8×
Arkansas2,4750.44×
Montana2,2311.19×
New Hampshire2,1020.79×
Rhode Island1,8600.86×
Maine1,6590.68×
Mississippi1,5220.27×
Vermont1,2201.03×
Alaska9780.68×
South Dakota9610.61×
Delaware8600.46×
West Virginia8550.27×
North Dakota8200.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of San Diego audience
BrandAffinityCategory
Kendra Scott3.95×Fashion & Accessoires
edureka43.53×Business & Career
Israel2.42×Travel & Leisure
Home construction1.6×Home & Garden
Sinaloa3.4×Travel & Leisure
Jeep Wagoneer4.94×Cars & Mobility
Mangaka3.66×Literature
Cam Ward3.18×Sports
Jesse Plemons2.84×Movies & TV
Electrolyte3.49×Health
3D printing1.88×Technology & Electronics
Iyanla Vanzant10.24×Business & Career
jordy nelson11.36×Sports
Certified diabetes educator8.62×Business & Career
Nebraska Cornhuskers football2.26×Sports
Keegan Bradley4.4×Sports
Urban horticulture2.08×Home & Garden
Nebraska1.55×Travel & Leisure
Paul Casey21.31×Sports
The Kessler14.81×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of San Diego audience
TraitClusterScore
PatriotismCONSERVATISM1.37
Early Adopter MentalityPOWER1.3
Career OrientationPOWER1.27
Luxury OrientationPREMIUM1.25
MindfulnessBALANCE1.23
Need for SecurityCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for University of San Diego
CountryShare
United States50.5%
Japan5.2%
India4.5%

See University of San Diego audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of San Diego have in United States?

University of San Diego has an estimated audience of 676,765 people in United States, concentrated in California and Texas.

What is the gender split and age of University of San Diego fans?

50.0% of University of San Diego fans are female, 50.0% are male, with an average age of 32.1 years.

Which brands do University of San Diego fans like most?

University of San Diego fans show strongest brand affinity for Kendra Scott (3.95×), edureka (43.53×), and Israel (2.42×) over the country average.

Where do University of San Diego fans live in United States?

University of San Diego fans in United States are most concentrated in California (reach 424,770), Texas (reach 47,379), and Washington (reach 33,735). These three regions account for the largest share of the active audience.

What other brands do University of San Diego fans also like?

Beyond University of San Diego itself, the audience over-indexes on edureka (43.53×), Israel (2.42×), Home construction (1.6×), and Sinaloa (3.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of San Diego. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.