San Jose State University Audience in United States

San Jose State University logo

San Jose State University has an estimated audience of 659,249 people in United States. 49.6% are female, 50.4% are male, average age 35.2. Top regions: California, Texas, Washington. Top brand affinities: Dispatch (band), University at Buffalo, Drake University, Colgate University, Gina Carano.

The average San Jose State University fan in United States is 35.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Washington. Top brand affinities include Dispatch (band), University at Buffalo, Drake University, with strongest over-indexing on Dispatch (band) (252.58× the country average). Demographically, the San Jose State University audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of San Jose State University fans

Demographic split for San Jose State University audience in United States
MetricValue
Female49.6%
Male50.4%
Average age35.2
Estimated audience size659,249

Audience persona

The typical San Jose State University fan in United States is balanced, around 35.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dispatch (band).

Top regions in United States

Top regions ranked by reach for San Jose State University in United States
RegionReachAffinity
California494,43716.42×
Texas45,8770.81×
Washington23,4021.77×
New York21,9610.6×
Florida20,1570.45×
Illinois16,2510.74×
Arizona13,394
Virginia12,2120.76×
Oregon11,9961.59×
Georgia11,9880.59×
Pennsylvania11,5360.52×
Colorado11,2021.08×
New Jersey10,9560.65×
North Carolina10,7500.54×
Massachusetts10,1770.78×
Ohio9,9070.49×
Nevada8,9411.4×
Michigan8,7280.51×
Maryland7,5230.66×
Indiana6,4420.53×
Hawaii6,3892.25×
Tennessee6,1140.46×
Minnesota5,8460.62×
Missouri5,6310.53×
Utah5,0930.86×
Wisconsin4,8470.49×
Alabama4,2990.47×
Iowa4,2410.78×
Connecticut4,2340.64×
South Carolina4,1870.42×
Louisiana3,8460.45×
Oklahoma3,7340.51×
Kansas3,6350.7×
Idaho3,3571.02×
Kentucky3,2310.39×
Arkansas2,6940.5×
New Mexico2,6110.79×
Washington, District of Columbia2,0991.06×
Mississippi2,0840.38×
Nebraska1,9160.58×
Montana1,4700.8×
New Hampshire1,2210.47×
Alaska1,1630.82×
Rhode Island9980.48×
Maine9660.41×
West Virginia9470.31×
Delaware8620.47×
South Dakota8550.56×
Wyoming7730.79×
North Dakota6150.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for San Jose State University audience
BrandAffinityCategory
Dispatch (band)252.58×Music & Radio
University at Buffalo157.08×Business & Career
Drake University36.57×Business & Career
Colgate University23.95×Business & Career
Gina Carano13.94×Movies & TV
Longwood University42.18×Business & Career
Northern Illinois University28.99×Business & Career
California State Polytechnic University, Pomona55.44×Business & Career
Nottingham Trent University42.88×Business & Career
Louisiana Tech University26.47×Business & Career
Elmira College26.06×Business & Career
New Jersey Institute of Technology38.98×Business & Career
Central Washington University49.85×Business & Career
California Polytechnic State University36.92×Business & Career
University of Birmingham35.55×Business & Career
Lafayette College53.93×Business & Career
University of New Orleans30.65×Business & Career
Hofstra University40.93×Business & Career
Smith College15.71×Business & Career
Boise State University21.52×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by San Jose State University audience
TraitClusterScore
Early Adopter MentalityPOWER1.81
Career OrientationPOWER1.49
Urban LifestyleOPEN1.43
Design AffinityPREMIUM1.39
Luxury OrientationPREMIUM1.38
IndulgenceJOY1.36

Worldwide distribution

Worldwide audience distribution share by country for San Jose State University
CountryShare
United States44.2%
India14.3%
China8.5%

See San Jose State University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does San Jose State University have in United States?

San Jose State University has an estimated audience of 659,249 people in United States, concentrated in California and Texas.

What is the gender split and age of San Jose State University fans?

49.6% of San Jose State University fans are female, 50.4% are male, with an average age of 35.2 years.

Which brands do San Jose State University fans like most?

San Jose State University fans show strongest brand affinity for Dispatch (band) (252.58×), University at Buffalo (157.08×), and Drake University (36.57×) over the country average.

Where do San Jose State University fans live in United States?

San Jose State University fans in United States are most concentrated in California (reach 494,437), Texas (reach 45,877), and Washington (reach 23,402). These three regions account for the largest share of the active audience.

What other brands do San Jose State University fans also like?

Beyond San Jose State University itself, the audience over-indexes on University at Buffalo (157.08×), Drake University (36.57×), Colgate University (23.95×), and Gina Carano (13.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for San Jose State University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.