Rascasse Audience Intelligence

Northern Illinois University Audience in United States

A data profile of the people who buy, follow and care about Northern Illinois University in United States — modelled from more than twelve digital signal sources. Northern Illinois University has an estimated audience of 723,902 people in United States.

#185among University in United States#2808among POI in United States#1841in Business & Career

The average Northern Illinois University fan in United States is 38.3 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, Texas.

Top brand affinities include Colgate University, University of Hawaii at Manoa, Chicago Blackhawks, with strongest over-indexing on Colgate University (54.18× the country average).

Demographically, the Northern Illinois University audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Northern Illinois University fan in United States is more female, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Colgate University.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Northern Illinois University profile in United States.

Audience size
724K
in United States
Gender
58.6%♀
41.4% male
Age
38.3
average years
Country rank
#29289
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Northern Illinois University fans

58.6% are female, 41.4% are male, average age 38.3.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Northern Illinois University audience in United States
MetricValue
Female58.6%
Male41.4%
Average age38.3
Estimated audience size723,902
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Northern Illinois University audience in United States
Age bracketShare%
16-1927%
20-2914%
30-3916%
40-4922%
50+20%
Fig. 04

Worldwide distribution

52.1%

of the worldwide Northern Illinois University audience comes from United States.

Worldwide audience distribution share by country for Northern Illinois University
CountryShare
United States52.1%
Italy3.8%
Madagascar3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Northern Illinois University audience in United States is strongest.

Fig. 05

Top regions by affinity

Northern Illinois University fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~500K19.48×
02Wisconsin~30K2.37×
03Indiana~20K1.70×
04Iowa~10K1.69×
05Hawaii~5K1.67×
06Missouri~10K1.27×
07Washington, District of Columbia~2K0.91×
08Nebraska~3K0.88×
09Minnesota~9K0.86×
10North Dakota~1K0.85×
11Michigan~20K0.81×
12South Dakota~1K0.80×
13Delaware~2K0.79×
14Mississippi~5K0.76×
15Kansas~4K0.76×
16Alaska~1K0.74×
17Ohio~20K0.72×
18Montana~1K0.72×
19Vermont<1K0.72×
20Tennessee~9K0.65×
21Kentucky~6K0.65×
22West Virginia~2K0.65×
23Rhode Island~1K0.63×
24Idaho~2K0.62×
25Colorado~7K0.61×
26Arkansas~4K0.61×
27Maine~2K0.61×
28Oklahoma~5K0.59×
29New Hampshire~2K0.59×
30New Mexico~2K0.58×
31Virginia~10K0.57×
32Maryland~7K0.57×
33Arizona~8K0.56×
34Alabama~6K0.56×
35Georgia~10K0.55×
36Nevada~4K0.55×
37South Carolina~6K0.54×
38Louisiana~5K0.54×
39Connecticut~4K0.53×
40North Carolina~10K0.52×
41Massachusetts~7K0.51×
42Oregon~4K0.51×
43Texas~30K0.49×
44Florida~20K0.49×
45Utah~3K0.49×
46Pennsylvania~10K0.45×
47Washington~7K0.45×
48New York~20K0.44×
49New Jersey~8K0.42×
50California~30K0.40×
Fig. 06

Affinity by region

Affinity by region — Northern Illinois University, United States
0.40×1.00×19.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Northern Illinois University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Northern Illinois University audience
#·InterestCategoryAffinity×
01University of Hawaii at ManoaBusiness & Career60.01×
02University of Illinois at ChicagoBusiness & Career56.73×
03Colgate UniversityBusiness & Career54.18×
04University of Rhode IslandBusiness & Career41.80×
05San Jose State UniversityBusiness & Career28.99×
06Brown UniversityBusiness & Career25.89×
07Carnegie Mellon UniversityBusiness & Career18.64×
08Chicago BlackhawksSports15.14×
09Northwestern UniversityBusiness & Career15.14×
10University of CambridgeBusiness & Career14.04×
11Chicago White SoxSports12.04×
12Duke UniversityBusiness & Career11.61×
13Chicago Fire (TV series)Movies & TV10.71×
14Michigan State UniversityBusiness & Career9.81×
15Chicago CubsSports6.65×
16Renewable energyBusiness & Career4.30×
17FedExBusiness & Career4.19×
18Mortgage loansBusiness & Career3.24×
19Discount storesShopping3.21×
20PinterestInternet & Social Media2.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Northern Illinois University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Northern Illinois University audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.93×
Convenience OrientationPREMIUM2.01×
Community OrientationOPEN1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Northern Illinois University audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.73×
Healthy LifestyleBALANCE0.78×
Risk AppetiteTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Northern Illinois University have in United States?

Northern Illinois University has an estimated audience of 723,902 people in United States, concentrated in Illinois and California.

02

What is the gender split and age of Northern Illinois University fans?

58.6% of Northern Illinois University fans are female, 41.4% are male, with an average age of 38.3 years.

03

Which brands do Northern Illinois University fans like most?

Northern Illinois University fans show strongest brand affinity for Colgate University (54.18×), University of Hawaii at Manoa (60.01×), and Chicago Blackhawks (15.14×) over the country average.

04

Where do Northern Illinois University fans live in United States?

Northern Illinois University fans in United States are most concentrated in Illinois (reach ~500K), California (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Northern Illinois University fans also like?

Beyond Northern Illinois University itself, the audience over-indexes on University of Hawaii at Manoa (60.01×), Chicago Blackhawks (15.14×), Chicago Cubs (6.65×), and Chicago White Sox (12.04×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Northern Illinois University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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