Northern Illinois University Audience in United States

Northern Illinois University logo

Northern Illinois University has an estimated audience of 723,902 people in United States. 58.6% are female, 41.4% are male, average age 38.3. Top regions: Illinois, Texas, California. Top brand affinities: Historic site, Vocal harmony, Grace Slick, Goop, Urban horticulture.

The average Northern Illinois University fan in United States is 38.3 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, Texas, California. Top brand affinities include Historic site, Vocal harmony, Grace Slick, with strongest over-indexing on Historic site (15.25× the country average). Demographically, the Northern Illinois University audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Northern Illinois University fans

Demographic split for Northern Illinois University audience in United States
MetricValue
Female58.6%
Male41.4%
Average age38.3
Estimated audience size723,902

Audience persona

The typical Northern Illinois University fan in United States is more female, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Northern Illinois University in United States
RegionReachAffinity
Illinois398,86016.54×
Texas33,8410.54×
California30,3330.38×
Indiana28,1632.13×
Wisconsin26,7042.45×
Florida25,3450.52×
Ohio20,1850.91×
Michigan18,8601×
Missouri18,3231.57×
New York16,4170.41×
Georgia14,0970.63×
North Carolina13,1360.6×
Pennsylvania11,6570.48×
Iowa11,6391.95×
Tennessee11,1820.77×
Minnesota10,2850.99×
Virginia10,2620.58×
Arizona8,6740.59×
Colorado8,1240.71×
New Jersey7,8670.43×
Massachusetts6,8640.48×
Washington6,2570.43×
Maryland6,1990.5×
Kentucky6,1440.68×
Alabama5,9080.58×
South Carolina5,8110.53×
Oklahoma4,9860.62×
Louisiana4,8500.52×
Kansas4,8280.85×
Oregon4,2370.51×
Mississippi4,1980.7×
Nebraska3,5380.97×
Connecticut3,5170.48×
Arkansas3,2870.55×
Nevada2,8980.41×
Utah2,5670.4×
Idaho1,9710.54×
West Virginia1,8210.54×
Washington, District of Columbia1,7930.82×
New Mexico1,6660.46×
Montana1,3450.67×
Hawaii1,3130.42×
South Dakota1,2610.75×
North Dakota1,0640.72×
Maine9960.38×
New Hampshire9360.33×
Rhode Island8720.38×
Delaware7530.38×
Wyoming5540.52×
Vermont4900.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Northern Illinois University audience
BrandAffinityCategory
Historic site15.25×Arts & Culture
Vocal harmony12.66×Music & Radio
Grace Slick22.46×Music & Radio
Goop13.13×Internet & Social Media
Urban horticulture7.26×Home & Garden
Grinch8.06×Movies & TV
Mathcore15.81×Music & Radio
Tuscany12.71×Travel & Leisure
Fairy godmother12.12×Literature
Governor of Michigan11.95×Politics & Society
Hipster14.44×Politics & Society
Harlow15.24×Travel & Leisure
El Paso County, Colorado15.99×Travel & Leisure
La Jolla11.19×Travel & Leisure
TV Fanatic11.63×Movies & TV
The Kessler27.62×Arts & Culture
Hamden, Connecticut17.23×Travel & Leisure
Hang Seng Index11.91×Business & Career
Guitarist (magazine)9.91×Music & Radio
Israel1.79×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Northern Illinois University audience
TraitClusterScore
PatriotismCONSERVATISM1.73
Community OrientationOPEN1.69
IndulgenceJOY1.19
Career OrientationPOWER1.15
Quality AwarenessPREMIUM1.1
ExtroversionTHRILL1.09

Worldwide distribution

Worldwide audience distribution share by country for Northern Illinois University
CountryShare
United States52.3%
Italy3.8%
Madagascar3.6%

See Northern Illinois University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Northern Illinois University have in United States?

Northern Illinois University has an estimated audience of 723,902 people in United States, concentrated in Illinois and Texas.

What is the gender split and age of Northern Illinois University fans?

58.6% of Northern Illinois University fans are female, 41.4% are male, with an average age of 38.3 years.

Which brands do Northern Illinois University fans like most?

Northern Illinois University fans show strongest brand affinity for Historic site (15.25×), Vocal harmony (12.66×), and Grace Slick (22.46×) over the country average.

Where do Northern Illinois University fans live in United States?

Northern Illinois University fans in United States are most concentrated in Illinois (reach 398,860), Texas (reach 33,841), and California (reach 30,333). These three regions account for the largest share of the active audience.

What other brands do Northern Illinois University fans also like?

Beyond Northern Illinois University itself, the audience over-indexes on Vocal harmony (12.66×), Grace Slick (22.46×), Goop (13.13×), and Urban horticulture (7.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Northern Illinois University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.