University of Rhode Island Audience in United States

University of Rhode Island logo

University of Rhode Island has an estimated audience of 285,260 people in United States. 55.0% are female, 45.0% are male, average age 41.5. Top regions: New York, Massachusetts, Rhode Island. Top brand affinities: Rhode Island College, Drake University, Colgate University, University of Hawaii at Manoa, San Jose State University.

The average University of Rhode Island fan in United States is 41.5 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, Massachusetts, Rhode Island. Top brand affinities include Rhode Island College, Drake University, Colgate University, with strongest over-indexing on Rhode Island College (282.08× the country average). Demographically, the University of Rhode Island audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Rhode Island fans

Demographic split for University of Rhode Island audience in United States
MetricValue
Female55.0%
Male45.0%
Average age41.5
Estimated audience size285,260

Audience persona

The typical University of Rhode Island fan in United States is balanced, around 41.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Rhode Island College.

Top regions in United States

Top regions ranked by reach for University of Rhode Island in United States
RegionReachAffinity
New York22,7821.43×
Massachusetts19,1343.4×
Rhode Island18,43220.3×
New Jersey15,0452.07×
Connecticut11,5244.03×
Pennsylvania8,5350.89×
California7,9570.25×
Florida6,0420.31×
Texas5,7000.23×
Virginia4,2950.62×
Maryland3,9050.8×
North Carolina3,2840.38×
Illinois3,0960.33×
Ohio2,6860.31×
New Hampshire2,5742.29×
Georgia2,4680.28×
Michigan1,7950.24×
Maine1,7211.68×
Tennessee1,5510.27×
Washington1,5410.27×
Colorado1,4660.33×
South Carolina1,4650.34×
Minnesota1,2820.31×
Arizona1,2730.22×
Indiana1,2570.24×
Vermont1,2062.41×
Missouri1,1580.25×
Wisconsin1,0240.24×
Kentucky8330.23×
Alabama8250.21×
Oregon8150.25×
Delaware7170.91×
Washington, District of Columbia6980.81×
Louisiana6890.19×
Iowa5520.23×
Oklahoma5330.17×
Utah5270.21×
Nevada5220.19×
Kansas5030.22×
Mississippi4490.19×
West Virginia4210.32×
Arkansas3950.17×
Hawaii3600.29×
Nebraska3320.23×
Idaho2950.21×
New Mexico2820.2×
Montana1760.22×
Alaska1550.25×
North Dakota1300.22×
South Dakota1170.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Rhode Island audience
BrandAffinityCategory
Rhode Island College282.08×Business & Career
Drake University39.93×Business & Career
Colgate University44.32×Business & Career
University of Hawaii at Manoa84.34×Business & Career
San Jose State University62.64×Business & Career
Lafayette College139.04×Business & Career
Smith College40.79×Business & Career
Brown University46.79×Business & Career
Hofstra University94.65×Business & Career
University of Massachusetts Amherst57.05×Business & Career
University of Vermont64.32×Business & Career
University of New Orleans60.87×Business & Career
Georgetown University19.05×Business & Career
Northern Illinois University41.8×Business & Career
Longwood University57.88×Business & Career
George Washington University27.52×Business & Career
Towson University41.75×Business & Career
Lehigh University56.09×Business & Career
Vanderbilt University15.83×Business & Career
St. Bonaventure University77.03×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Rhode Island audience
TraitClusterScore
Luxury OrientationPREMIUM2.3
Risk AppetiteTHRILL1.96
SustainabilityBALANCE1.6
Sports ActivityPOWER1.4
Community OrientationOPEN1.35
TravellingTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for University of Rhode Island
CountryShare
United States63.2%
China6.8%
United Kingdom5.7%

See University of Rhode Island audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Rhode Island have in United States?

University of Rhode Island has an estimated audience of 285,260 people in United States, concentrated in New York and Massachusetts.

What is the gender split and age of University of Rhode Island fans?

55.0% of University of Rhode Island fans are female, 45.0% are male, with an average age of 41.5 years.

Which brands do University of Rhode Island fans like most?

University of Rhode Island fans show strongest brand affinity for Rhode Island College (282.08×), Drake University (39.93×), and Colgate University (44.32×) over the country average.

Where do University of Rhode Island fans live in United States?

University of Rhode Island fans in United States are most concentrated in New York (reach 22,782), Massachusetts (reach 19,134), and Rhode Island (reach 18,432). These three regions account for the largest share of the active audience.

What other brands do University of Rhode Island fans also like?

Beyond University of Rhode Island itself, the audience over-indexes on Drake University (39.93×), Colgate University (44.32×), University of Hawaii at Manoa (84.34×), and San Jose State University (62.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Rhode Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.