Rascasse Audience Intelligence

University of Rhode Island Audience in United States

A data profile of the people who buy, follow and care about University of Rhode Island in United States — modelled from more than twelve digital signal sources. University of Rhode Island has an estimated audience of 285,260 people in United States.

#470among University in United States#5954among POI in United States#3042in Business & Career

The average University of Rhode Island fan in United States is 41.5 years old, balanced, and lives primarily in Rhode Island.

The audience is concentrated in Rhode Island, New York, Massachusetts.

Top brand affinities include Rhode Island College, Drake University, Colgate University, with strongest over-indexing on Rhode Island College (282.08× the country average).

Demographically, the University of Rhode Island audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Rhode Island fan in United States is balanced, around 41.5 years old, with strong Spirituality tendencies and a notable affinity for Rhode Island College.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Rhode Island profile in United States.

Audience size
285K
in United States
Gender
55.0%♀
45.0% male
Age
41.5
average years
Country rank
#49603
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Rhode Island fans

55.0% are female, 45.0% are male, average age 41.5.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for University of Rhode Island audience in United States
MetricValue
Female55.0%
Male45.0%
Average age41.5
Estimated audience size285,260
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the University of Rhode Island audience in United States
Age bracketShare%
16-1925%
20-299%
30-3912%
40-4925%
50+30%
Fig. 04

Worldwide distribution

63.1%

of the worldwide University of Rhode Island audience comes from United States.

Worldwide audience distribution share by country for University of Rhode Island
CountryShare
United States63.1%
China6.8%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Rhode Island audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Rhode Island fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~20K25.34×
02Connecticut~10K3.46×
03Massachusetts~20K2.85×
04Vermont~1K2.10×
05New Hampshire~2K2.00×
06New Jersey~10K1.71×
07Maine~2K1.56×
08New York~20K1.16×
09Delaware<1K0.85×
10Pennsylvania~7K0.76×
11Washington, District of Columbia<1K0.73×
12Maryland~3K0.68×
13Alaska<1K0.63×
14North Dakota<1K0.61×
15South Dakota<1K0.58×
16Virginia~4K0.55×
17Montana<1K0.54×
18West Virginia<1K0.48×
19Hawaii<1K0.46×
20Idaho<1K0.45×
21Mississippi~1K0.43×
22New Mexico<1K0.43×
23Nebraska<1K0.42×
24Arkansas<1K0.40×
25Kansas<1K0.37×
26Iowa<1K0.36×
27North Carolina~3K0.35×
28South Carolina~1K0.35×
29Oklahoma~1K0.34×
30Colorado~1K0.33×
31Kentucky~1K0.33×
32Utah<1K0.33×
33Minnesota~1K0.32×
34Louisiana~1K0.32×
35Nevada<1K0.32×
36Alabama~1K0.31×
37Oregon~1K0.31×
38Illinois~3K0.30×
39Missouri~1K0.30×
40Ohio~3K0.29×
41Tennessee~2K0.29×
42Indiana~2K0.29×
43Wisconsin~1K0.29×
44Florida~5K0.27×
45Georgia~2K0.27×
46Washington~2K0.27×
47Michigan~2K0.26×
48Arizona~1K0.26×
49California~7K0.22×
50Texas~5K0.21×
Fig. 06

Affinity by region

Affinity by region — University of Rhode Island, United States
0.21×1.00×25.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Rhode Island audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Rhode Island audience
#·InterestCategoryAffinity×
01Rhode Island CollegeBusiness & Career282.08×
02Lafayette CollegeBusiness & Career139.04×
03Hofstra UniversityBusiness & Career94.65×
04University of Hawaii at ManoaBusiness & Career84.34×
05University of VermontBusiness & Career64.32×
06San Jose State UniversityBusiness & Career62.64×
07University of New OrleansBusiness & Career60.87×
08Longwood UniversityBusiness & Career57.88×
09University of Massachusetts AmherstBusiness & Career57.05×
10Lehigh UniversityBusiness & Career56.09×
11Brown UniversityBusiness & Career46.79×
12Colgate UniversityBusiness & Career44.32×
13Northern Illinois UniversityBusiness & Career41.80×
14Towson UniversityBusiness & Career41.75×
15Smith CollegeBusiness & Career40.79×
16Drake UniversityBusiness & Career39.93×
17Pierce CollegeBrand32.07×
18George Washington UniversityBusiness & Career27.52×
19Georgetown UniversityBusiness & Career19.05×
20Vanderbilt UniversityBusiness & Career15.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Rhode Island audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Rhode Island audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.54×
Community OrientationOPEN1.52×
TraditionCONSERVATISM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Rhode Island audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.03×
DIY MentalityTHRILL1.04×
CreativityOPEN1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Rhode Island have in United States?

University of Rhode Island has an estimated audience of 285,260 people in United States, concentrated in Rhode Island and New York.

02

What is the gender split and age of University of Rhode Island fans?

55.0% of University of Rhode Island fans are female, 45.0% are male, with an average age of 41.5 years.

03

Which brands do University of Rhode Island fans like most?

University of Rhode Island fans show strongest brand affinity for Rhode Island College (282.08×), Drake University (39.93×), and Colgate University (44.32×) over the country average.

04

Where do University of Rhode Island fans live in United States?

University of Rhode Island fans in United States are most concentrated in Rhode Island (reach ~20K), New York (reach ~20K), and Massachusetts (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do University of Rhode Island fans also like?

Beyond University of Rhode Island itself, the audience over-indexes on Drake University (39.93×), Colgate University (44.32×), University of Hawaii at Manoa (84.34×), and Pierce College (32.07×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of Rhode Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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