Brown University Audience in United States

Brown University has an estimated audience of 995,176 people in United States. 57.8% are female, 42.2% are male, average age 33.4. Top regions: California, New York, Texas. Top brand affinities: National University of Computer and Emerging Sciences, Colgate University, Yale University, Columbia University, Georgetown University.
The average Brown University fan in United States is 33.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include National University of Computer and Emerging Sciences, Colgate University, Yale University, with strongest over-indexing on National University of Computer and Emerging Sciences (4285.39× the country average). Demographically, the Brown University audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Design Affinity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Brown University fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 33.4 |
| Estimated audience size | 995,176 |
Audience persona
The typical Brown University fan in United States is more female, around 33.4 years old, with strong Design Affinity tendencies and a notable affinity for National University of Computer and Emerging Sciences.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 100,038 | 0.91× |
| New York | 74,159 | 1.33× |
| Texas | 59,363 | 0.69× |
| Massachusetts | 53,069 | 2.71× |
| Rhode Island | 46,672 | 14.73× |
| Florida | 41,962 | 0.62× |
| New Jersey | 34,225 | 1.35× |
| Pennsylvania | 29,251 | 0.87× |
| Illinois | 24,781 | 0.75× |
| Virginia | 23,004 | 0.95× |
| Georgia | 22,894 | 0.75× |
| North Carolina | 21,696 | 0.72× |
| Connecticut | 19,236 | 1.93× |
| Maryland | 18,698 | 1.09× |
| Ohio | 17,632 | 0.58× |
| Michigan | 15,097 | 0.58× |
| Washington | 14,316 | 0.72× |
| Arizona | 12,250 | 0.6× |
| Tennessee | 11,176 | 0.56× |
| Colorado | 9,491 | 0.61× |
| Indiana | 9,401 | 0.52× |
| Kentucky | 8,725 | 0.7× |
| Missouri | 8,584 | 0.54× |
| South Carolina | 8,139 | 0.54× |
| Minnesota | 7,881 | 0.55× |
| Alabama | 7,505 | 0.54× |
| Wisconsin | 7,162 | 0.48× |
| Oregon | 6,252 | 0.55× |
| Louisiana | 6,047 | 0.47× |
| Kansas | 5,043 | 0.64× |
| Oklahoma | 4,940 | 0.45× |
| New Hampshire | 4,786 | 1.22× |
| Nevada | 4,347 | 0.45× |
| Washington, District of Columbia | 4,106 | 1.37× |
| Arkansas | 3,931 | 0.48× |
| Iowa | 3,923 | 0.48× |
| Mississippi | 3,645 | 0.44× |
| Utah | 3,644 | 0.41× |
| Maine | 3,472 | 0.97× |
| Hawaii | 2,958 | 0.69× |
| Nebraska | 2,261 | 0.45× |
| New Mexico | 2,239 | 0.45× |
| West Virginia | 2,093 | 0.45× |
| Idaho | 1,853 | 0.37× |
| Delaware | 1,835 | 0.67× |
| Vermont | 1,788 | 1.02× |
| Montana | 1,106 | 0.4× |
| Alaska | 902 | 0.42× |
| South Dakota | 815 | 0.35× |
| Wyoming | 747 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| National University of Computer and Emerging Sciences | 4285.39× | Business & Career |
| Colgate University | 87.07× | Business & Career |
| Yale University | 37.22× | Business & Career |
| Columbia University | 24.58× | Business & Career |
| Georgetown University | 24.94× | Business & Career |
| Princeton University | 33.21× | Business & Career |
| Vanderbilt University | 22.65× | Business & Career |
| Duke University | 26.45× | Business & Career |
| Imperial College London | 65.68× | Business & Career |
| Carnegie Mellon University | 37.71× | Business & Career |
| Cornell University | 25.77× | Business & Career |
| Harvard University | 14.73× | Business & Career |
| University of Cambridge | 28.36× | Business & Career |
| Harvey Mudd College | 97.4× | Business & Career |
| Elon University | 74.57× | Business & Career |
| Lehigh University | 63.14× | Business & Career |
| University of Pennsylvania | 21.95× | Business & Career |
| Drake University | 22.2× | Business & Career |
| Bates College | 59.54× | Business & Career |
| San Jose State University | 41.61× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.51 |
| Mindfulness | BALANCE | 1.5 |
| Community Orientation | OPEN | 1.5 |
| Career Orientation | POWER | 1.44 |
| Sustainability | BALANCE | 1.4 |
| Extroversion | THRILL | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.6% |
| China | 20.5% |
| Japan | 7.3% |
See Brown University audiences in other countries
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does Brown University have in United States?
Brown University has an estimated audience of 995,176 people in United States, concentrated in California and New York.
What is the gender split and age of Brown University fans?
57.8% of Brown University fans are female, 42.2% are male, with an average age of 33.4 years.
Which brands do Brown University fans like most?
Brown University fans show strongest brand affinity for National University of Computer and Emerging Sciences (4285.39×), Colgate University (87.07×), and Yale University (37.22×) over the country average.
Where do Brown University fans live in United States?
Brown University fans in United States are most concentrated in California (reach 100,038), New York (reach 74,159), and Texas (reach 59,363). These three regions account for the largest share of the active audience.
What other brands do Brown University fans also like?
Beyond Brown University itself, the audience over-indexes on Colgate University (87.07×), Yale University (37.22×), Columbia University (24.58×), and Georgetown University (24.94×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Brown University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.