Brown University Audience in United States

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Brown University has an estimated audience of 995,176 people in United States. 57.8% are female, 42.2% are male, average age 33.4. Top regions: California, New York, Texas. Top brand affinities: National University of Computer and Emerging Sciences, Colgate University, Yale University, Columbia University, Georgetown University.

The average Brown University fan in United States is 33.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include National University of Computer and Emerging Sciences, Colgate University, Yale University, with strongest over-indexing on National University of Computer and Emerging Sciences (4285.39× the country average). Demographically, the Brown University audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Design Affinity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Brown University fans

Demographic split for Brown University audience in United States
MetricValue
Female57.8%
Male42.2%
Average age33.4
Estimated audience size995,176

Audience persona

The typical Brown University fan in United States is more female, around 33.4 years old, with strong Design Affinity tendencies and a notable affinity for National University of Computer and Emerging Sciences.

Top regions in United States

Top regions ranked by reach for Brown University in United States
RegionReachAffinity
California100,0380.91×
New York74,1591.33×
Texas59,3630.69×
Massachusetts53,0692.71×
Rhode Island46,67214.73×
Florida41,9620.62×
New Jersey34,2251.35×
Pennsylvania29,2510.87×
Illinois24,7810.75×
Virginia23,0040.95×
Georgia22,8940.75×
North Carolina21,6960.72×
Connecticut19,2361.93×
Maryland18,6981.09×
Ohio17,6320.58×
Michigan15,0970.58×
Washington14,3160.72×
Arizona12,2500.6×
Tennessee11,1760.56×
Colorado9,4910.61×
Indiana9,4010.52×
Kentucky8,7250.7×
Missouri8,5840.54×
South Carolina8,1390.54×
Minnesota7,8810.55×
Alabama7,5050.54×
Wisconsin7,1620.48×
Oregon6,2520.55×
Louisiana6,0470.47×
Kansas5,0430.64×
Oklahoma4,9400.45×
New Hampshire4,7861.22×
Nevada4,3470.45×
Washington, District of Columbia4,1061.37×
Arkansas3,9310.48×
Iowa3,9230.48×
Mississippi3,6450.44×
Utah3,6440.41×
Maine3,4720.97×
Hawaii2,9580.69×
Nebraska2,2610.45×
New Mexico2,2390.45×
West Virginia2,0930.45×
Idaho1,8530.37×
Delaware1,8350.67×
Vermont1,7881.02×
Montana1,1060.4×
Alaska9020.42×
South Dakota8150.35×
Wyoming7470.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brown University audience
BrandAffinityCategory
National University of Computer and Emerging Sciences4285.39×Business & Career
Colgate University87.07×Business & Career
Yale University37.22×Business & Career
Columbia University24.58×Business & Career
Georgetown University24.94×Business & Career
Princeton University33.21×Business & Career
Vanderbilt University22.65×Business & Career
Duke University26.45×Business & Career
Imperial College London65.68×Business & Career
Carnegie Mellon University37.71×Business & Career
Cornell University25.77×Business & Career
Harvard University14.73×Business & Career
University of Cambridge28.36×Business & Career
Harvey Mudd College97.4×Business & Career
Elon University74.57×Business & Career
Lehigh University63.14×Business & Career
University of Pennsylvania21.95×Business & Career
Drake University22.2×Business & Career
Bates College59.54×Business & Career
San Jose State University41.61×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brown University audience
TraitClusterScore
Design AffinityPREMIUM1.51
MindfulnessBALANCE1.5
Community OrientationOPEN1.5
Career OrientationPOWER1.44
SustainabilityBALANCE1.4
ExtroversionTHRILL1.4

Worldwide distribution

Worldwide audience distribution share by country for Brown University
CountryShare
United States30.6%
China20.5%
Japan7.3%

See Brown University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Brown University have in United States?

Brown University has an estimated audience of 995,176 people in United States, concentrated in California and New York.

What is the gender split and age of Brown University fans?

57.8% of Brown University fans are female, 42.2% are male, with an average age of 33.4 years.

Which brands do Brown University fans like most?

Brown University fans show strongest brand affinity for National University of Computer and Emerging Sciences (4285.39×), Colgate University (87.07×), and Yale University (37.22×) over the country average.

Where do Brown University fans live in United States?

Brown University fans in United States are most concentrated in California (reach 100,038), New York (reach 74,159), and Texas (reach 59,363). These three regions account for the largest share of the active audience.

What other brands do Brown University fans also like?

Beyond Brown University itself, the audience over-indexes on Colgate University (87.07×), Yale University (37.22×), Columbia University (24.58×), and Georgetown University (24.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brown University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.