Rascasse Audience Intelligence

Columbia University Audience in United States

A data profile of the people who buy, follow and care about Columbia University in United States — modelled from more than twelve digital signal sources. Columbia University has an estimated audience of 4,547,815 people in United States.

#17among University in United States#513among POI in United States#655in Business & Career

The average Columbia University fan in United States is 37.8 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, New Jersey.

Top brand affinities include Zoom!, Princeton University, OHSU School of Nursing, with strongest over-indexing on Zoom! (24.37× the country average).

Demographically, the Columbia University audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Career Orientation, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Columbia University fan in United States is more female, around 37.8 years old, with strong Career Orientation tendencies and a notable affinity for Zoom!.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Columbia University profile in United States.

Audience size
4.5M
in United States
Gender
56.2%♀
43.8% male
Age
37.8
average years
Country rank
#7247
POI in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Columbia University fans

56.2% are female, 43.8% are male, average age 37.8.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Columbia University audience in United States
MetricValue
Female56.2%
Male43.8%
Average age37.8
Estimated audience size4,547,815
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Columbia University audience in United States
Age bracketShare%
16-1928%
20-2917%
30-3916%
40-4918%
50+21%
Fig. 04

Worldwide distribution

33.8%

of the worldwide Columbia University audience comes from United States.

Worldwide audience distribution share by country for Columbia University
CountryShare
United States33.8%
China22.5%
India3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Columbia University audience in United States is strongest.

Fig. 05

Top regions by affinity

Columbia University fans by region: top regions in United States
#RegionReachAffinity×
01New York~2.5M10.40×
02New Jersey~400K3.79×
03Connecticut~90K1.95×
04Washington, District of Columbia~20K1.54×
05Massachusetts~100K1.46×
06Maryland~90K1.20×
07California~600K1.10×
08Rhode Island~20K1.10×
09Virginia~100K1.08×
10Delaware~10K1.04×
11Pennsylvania~200K1.01×
12Vermont~7K0.92×
13Illinois~100K0.90×
14Maine~10K0.89×
15Hawaii~20K0.87×
16New Hampshire~20K0.87×
17Georgia~100K0.85×
18Texas~300K0.84×
19North Carolina~100K0.84×
20South Carolina~60K0.82×
21Washington~70K0.81×
22Florida~200K0.72×
23Missouri~50K0.69×
24Oregon~30K0.66×
25Colorado~50K0.65×
26Indiana~50K0.63×
27Kansas~20K0.63×
28Alaska~6K0.63×
29Arizona~60K0.62×
30Ohio~90K0.61×
31Tennessee~60K0.61×
32Minnesota~40K0.61×
33Nevada~30K0.61×
34North Dakota~6K0.61×
35Michigan~70K0.60×
36Wisconsin~40K0.60×
37South Dakota~6K0.60×
38West Virginia~10K0.59×
39New Mexico~10K0.58×
40Montana~7K0.58×
41Louisiana~30K0.57×
42Kentucky~30K0.57×
43Utah~20K0.57×
44Nebraska~10K0.57×
45Oklahoma~30K0.56×
46Arkansas~20K0.56×
47Alabama~30K0.54×
48Idaho~10K0.53×
49Mississippi~20K0.52×
50Iowa~20K0.51×
Fig. 06

Affinity by region

Affinity by region — Columbia University, United States
0.51×1.00×10.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Columbia University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Columbia University audience
#·InterestCategoryAffinity×
01OHSU School of NursingBusiness & Career68.14×
02Sigma Phi EpsilonBusiness & Career46.75×
03Society for Public Health EducationTopic43.92×
04NCLEX MasteryTopic36.96×
05Sigma Alpha EpsilonBusiness & Career31.26×
06University of California, RiversideBusiness & Career30.28×
07Princeton UniversityBusiness & Career28.20×
08Kappa DeltaBusiness & Career26.26×
09Zoom!Business & Career24.37×
10Colgate UniversityBusiness & Career21.94×
11University of PennsylvaniaBusiness & Career21.29×
12University of California, DavisBusiness & Career18.96×
13Cornell UniversityBusiness & Career18.42×
14New York UniversityBusiness & Career18.14×
15University of California, BerkeleyBusiness & Career16.23×
16Yale UniversityBusiness & Career14.84×
17University of CambridgeBusiness & Career14.60×
18Stanford UniversityBusiness & Career12.71×
19University of Southern CaliforniaBusiness & Career12.17×
20Harvard UniversityBusiness & Career10.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Columbia University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Columbia University audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.54×
Healthy LifestyleBALANCE1.41×
IndividualismJOY1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Columbia University audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
DIY MentalityTHRILL0.94×
CreativityOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Columbia University have in United States?

Columbia University has an estimated audience of 4,547,815 people in United States, concentrated in New York and California.

02

What is the gender split and age of Columbia University fans?

56.2% of Columbia University fans are female, 43.8% are male, with an average age of 37.8 years.

03

Which brands do Columbia University fans like most?

Columbia University fans show strongest brand affinity for Zoom! (24.37×), Princeton University (28.2×), and OHSU School of Nursing (68.14×) over the country average.

04

Where do Columbia University fans live in United States?

Columbia University fans in United States are most concentrated in New York (reach ~2.5M), California (reach ~600K), and New Jersey (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Columbia University fans also like?

Beyond Columbia University itself, the audience over-indexes on Princeton University (28.2×), OHSU School of Nursing (68.14×), University of Pennsylvania (21.29×), and Colgate University (21.94×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Columbia University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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