Columbia University Audience in United States
Columbia University has an estimated audience of 4,547,815 people in United States. 56.2% are female, 43.8% are male, average age 37.8. Top regions: New York, California, Texas. Top brand affinities: Zoom!, Princeton University, OHSU School of Nursing, University of Pennsylvania, Colgate University.
The average Columbia University fan in United States is 37.8 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Zoom!, Princeton University, OHSU School of Nursing, with strongest over-indexing on Zoom! (24.37× the country average). Demographically, the Columbia University audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Sustainability, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Columbia University fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 37.8 |
| Estimated audience size | 4,547,815 |
Audience persona
The typical Columbia University fan in United States is more female, around 37.8 years old, with strong Sustainability tendencies and a notable affinity for Zoom!.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 1,305,527 | 5.14× |
| California | 550,918 | 1.1× |
| Texas | 327,167 | 0.84× |
| New Jersey | 310,059 | 2.68× |
| Florida | 288,016 | 0.94× |
| Pennsylvania | 180,624 | 1.18× |
| Illinois | 167,987 | 1.11× |
| Massachusetts | 162,766 | 1.82× |
| Virginia | 138,529 | 1.25× |
| Georgia | 136,963 | 0.98× |
| North Carolina | 131,376 | 0.96× |
| Maryland | 117,473 | 1.5× |
| Ohio | 109,644 | 0.78× |
| Michigan | 99,219 | 0.83× |
| Washington | 91,435 | 1× |
| Connecticut | 88,141 | 1.93× |
| Tennessee | 72,680 | 0.8× |
| South Carolina | 62,584 | 0.91× |
| Missouri | 62,408 | 0.85× |
| Indiana | 60,978 | 0.73× |
| Arizona | 58,690 | 0.63× |
| Colorado | 57,775 | 0.81× |
| Minnesota | 52,401 | 0.8× |
| Wisconsin | 47,802 | 0.7× |
| Oregon | 41,028 | 0.79× |
| Louisiana | 40,362 | 0.69× |
| Kentucky | 39,462 | 0.69× |
| Alabama | 37,049 | 0.58× |
| Oklahoma | 31,552 | 0.62× |
| Nevada | 29,899 | 0.68× |
| Washington, District of Columbia | 29,563 | 2.16× |
| Kansas | 25,154 | 0.7× |
| Utah | 24,764 | 0.61× |
| Iowa | 24,701 | 0.66× |
| Arkansas | 22,024 | 0.59× |
| Mississippi | 20,844 | 0.56× |
| Rhode Island | 19,017 | 1.31× |
| New Hampshire | 19,008 | 1.06× |
| Hawaii | 16,566 | 0.85× |
| Maine | 15,595 | 0.96× |
| Nebraska | 15,068 | 0.66× |
| West Virginia | 13,408 | 0.63× |
| New Mexico | 13,285 | 0.58× |
| Idaho | 12,987 | 0.57× |
| Delaware | 11,868 | 0.95× |
| Vermont | 9,751 | 1.22× |
| Montana | 7,489 | 0.59× |
| South Dakota | 5,810 | 0.55× |
| North Dakota | 4,874 | 0.52× |
| Alaska | 4,446 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Zoom! | 24.37× | Business & Career |
| Princeton University | 28.2× | Business & Career |
| OHSU School of Nursing | 68.14× | Business & Career |
| University of Pennsylvania | 21.29× | Business & Career |
| Colgate University | 21.94× | Business & Career |
| Cornell University | 18.42× | Business & Career |
| Harvard University | 10.73× | Business & Career |
| University of California, Berkeley | 16.23× | Business & Career |
| New York University | 18.14× | Business & Career |
| Society for Public Health Education | 43.92× | |
| Sigma Phi Epsilon | 46.75× | Business & Career |
| Stanford University | 12.71× | Business & Career |
| University of California, Riverside | 30.28× | Business & Career |
| Kappa Delta | 26.26× | Business & Career |
| University of Southern California | 12.17× | Business & Career |
| Sigma Alpha Epsilon | 31.26× | Business & Career |
| Yale University | 14.84× | Business & Career |
| University of California, Davis | 18.96× | Business & Career |
| NCLEX Mastery | 36.96× | |
| University of Cambridge | 14.6× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.59 |
| Convenience Orientation | PREMIUM | 1.38 |
| Community Orientation | OPEN | 1.34 |
| Indulgence | JOY | 1.32 |
| Career Orientation | POWER | 1.32 |
| Sports Activity | POWER | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.9% |
| China | 22.6% |
| India | 3.2% |
See Columbia University audiences in other countries
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does Columbia University have in United States?
Columbia University has an estimated audience of 4,547,815 people in United States, concentrated in New York and California.
What is the gender split and age of Columbia University fans?
56.2% of Columbia University fans are female, 43.8% are male, with an average age of 37.8 years.
Which brands do Columbia University fans like most?
Columbia University fans show strongest brand affinity for Zoom! (24.37×), Princeton University (28.2×), and OHSU School of Nursing (68.14×) over the country average.
Where do Columbia University fans live in United States?
Columbia University fans in United States are most concentrated in New York (reach 1,305,527), California (reach 550,918), and Texas (reach 327,167). These three regions account for the largest share of the active audience.
What other brands do Columbia University fans also like?
Beyond Columbia University itself, the audience over-indexes on Princeton University (28.2×), OHSU School of Nursing (68.14×), University of Pennsylvania (21.29×), and Colgate University (21.94×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Columbia University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.