Rascasse Audience Intelligence

University of California, Davis Audience in United States

Name: University of California, Davis — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about University of California, Davis in United States — modelled from more than twelve digital signal sources. University of California, Davis has an estimated audience of 1,192,184 people in United States.

#111among University in United States #1821among POI in United States #1412in Business & Career

The average University of California, Davis fan in United States is 37.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include University of California, Berkeley, Columbia University, Princeton University, with strongest over-indexing on University of California, Berkeley (23.37× the country average).

Demographically, the University of California, Davis audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of California, Davis fan in United States is balanced, around 37.0 years old, with strong Sustainability tendencies and a notable affinity for University of California, Berkeley.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of California, Davis profile in United States.

Audience size

1.2M

in United States

Gender

51.9%♀

48.1% male

Age

37.0

average years

Country rank

#20978

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of University of California, Davis fans

51.9% are female, 48.1% are male, average age 37.0.

Fig. 02

Gender split

51.9%

Female

48.1%

Male

Demographic split for University of California, Davis audience in United States
Metric	Value
Female	51.9%
Male	48.1%
Average age	37.0
Estimated audience size	1,192,184

Fig. 03

Age distribution

Age distribution of the University of California, Davis audience in United States
Age bracket	Share	%
16-19		30%
20-29		18%
30-39		14%
40-49		16%
50+		22%

Fig. 04

Worldwide distribution

59.7%

of the worldwide University of California, Davis audience comes from United States.

Worldwide audience distribution share by country for University of California, Davis
Country	Share
United States	59.7%
United Kingdom	4.3%
India	4.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of California, Davis audience in United States is strongest.

Fig. 05

Top regions by affinity

University of California, Davis fans by region: top regions in United States
#	Region	Reach	×
01	California	~900K	9.06×
02	Hawaii	~8K	1.65×
03	Washington	~40K	1.54×
04	Oregon	~20K	1.46×
05	Washington, District of Columbia	~5K	1.39×
06	Nevada	~10K	1.24×
07	Colorado	~20K	1.13×
08	Massachusetts	~30K	1.10×
09	Montana	~4K	1.06×
10	Arizona	~30K	1.05×
11	Vermont	~2K	1.03×
12	Idaho	~6K	1.02×
13	Alaska	~3K	1.00×
14	Illinois	~40K	0.99×
15	Maryland	~20K	0.96×
16	Virginia	~30K	0.95×
17	Connecticut	~10K	0.95×
18	Rhode Island	~4K	0.95×
19	Utah	~10K	0.94×
20	North Dakota	~2K	0.93×
21	New Mexico	~6K	0.92×
22	South Dakota	~2K	0.90×
23	Texas	~90K	0.89×
24	Nebraska	~5K	0.89×
25	New Hampshire	~4K	0.89×
26	Delaware	~3K	0.88×
27	Maine	~4K	0.87×
28	Minnesota	~10K	0.86×
29	Missouri	~20K	0.85×
30	Kansas	~8K	0.84×
31	West Virginia	~5K	0.84×
32	New Jersey	~20K	0.82×
33	New York	~50K	0.81×
34	Iowa	~8K	0.81×
35	Mississippi	~8K	0.79×
36	Arkansas	~8K	0.78×
37	Wisconsin	~10K	0.77×
38	North Carolina	~30K	0.74×
39	Oklahoma	~10K	0.74×
40	Pennsylvania	~30K	0.73×
41	Louisiana	~10K	0.73×
42	Indiana	~20K	0.72×
43	Alabama	~10K	0.71×
44	Kentucky	~10K	0.71×
45	Georgia	~30K	0.70×
46	Michigan	~20K	0.69×
47	Tennessee	~20K	0.69×
48	South Carolina	~10K	0.68×
49	Ohio	~20K	0.66×
50	Florida	~50K	0.58×

Affinity by region — University of California, Davis, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of California, Davis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of California, Davis audience
#	Interest	Category	×
01	University of Waterloo	Business & Career	42.49×
02	Princeton University	Business & Career	25.09×
03	University of California, Berkeley	Business & Career	23.37×
04	What We Do in the Shadows	Movies & TV	20.80×
05	Columbia University	Business & Career	18.96×
06	University of Washington	Business & Career	18.62×
07	University of Southern California	Business & Career	18.57×
08	Thandie Newton	Movies & TV	18.41×
09	University of California	Business & Career	17.76×
10	University of Pittsburgh	Business & Career	17.68×
11	Cornell University	Business & Career	17.67×
12	Duke University	Business & Career	16.29×
13	Japanese whisky	Food & Beverages	15.84×
14	University of Wisconsin–Madison	Business & Career	14.73×
15	Northwestern University	Business & Career	10.46×
16	Spring break	Travel & Leisure	8.15×
17	University of Texas at Austin	Business & Career	7.28×
18	Boho-chic	Fashion & Accessoires	5.35×
19	Planet Fitness	Sports	3.33×
20	College	Business & Career	2.85×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of California, Davis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by University of California, Davis audience · What stands out
Trait	Cluster	Score
Sustainability	BALANCE	2.13×
Patriotism	CONSERVATISM	1.61×
Urban Lifestyle	OPEN	1.40×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by University of California, Davis audience · Rather not
Trait	Cluster	Score
DIY Mentality	THRILL	0.80×
Extroversion	THRILL	0.92×
Tradition	CONSERVATISM	0.93×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does University of California, Davis have in United States?

University of California, Davis has an estimated audience of 1,192,184 people in United States, concentrated in California and Texas.

What is the gender split and age of University of California, Davis fans?

51.9% of University of California, Davis fans are female, 48.1% are male, with an average age of 37.0 years.

Which brands do University of California, Davis fans like most?

University of California, Davis fans show strongest brand affinity for University of California, Berkeley (23.37×), Columbia University (18.96×), and Princeton University (25.09×) over the country average.

Where do University of California, Davis fans live in United States?

University of California, Davis fans in United States are most concentrated in California (reach ~900K), Texas (reach ~90K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

What other brands do University of California, Davis fans also like?

Beyond University of California, Davis itself, the audience over-indexes on Columbia University (18.96×), Princeton University (25.09×), University of Southern California (18.57×), and University of California (17.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in United States

Ohio State University (9,090,455)
University of Texas at Austin (8,908,722)
Harvard University (7,358,517)
University of Florida (6,848,731)
University of California, Los Angeles (6,780,551)

See University of California, Davis audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for University of California, Davis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →