University of Pittsburgh Audience in United States

University of Pittsburgh logo

University of Pittsburgh has an estimated audience of 1,144,432 people in United States. 55.3% are female, 44.7% are male, average age 40.3. Top regions: Pennsylvania, New York, California. Top brand affinities: Utah Utes football, University of Pittsburgh Medical Center, Carnegie Mellon University, University of Texas System, Duke University.

The average University of Pittsburgh fan in United States is 40.3 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New York, California. Top brand affinities include Utah Utes football, University of Pittsburgh Medical Center, Carnegie Mellon University, with strongest over-indexing on Utah Utes football (39.14× the country average). Demographically, the University of Pittsburgh audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Pittsburgh fans

Demographic split for University of Pittsburgh audience in United States
MetricValue
Female55.3%
Male44.7%
Average age40.3
Estimated audience size1,144,432

Audience persona

The typical University of Pittsburgh fan in United States is more female, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Utah Utes football.

Top regions in United States

Top regions ranked by reach for University of Pittsburgh in United States
RegionReachAffinity
Pennsylvania384,6219.98×
New York101,4001.59×
California85,9330.68×
New Jersey76,3012.62×
Texas60,4060.61×
Ohio50,5921.44×
Florida50,3140.65×
Virginia49,7041.78×
Maryland48,3252.46×
Massachusetts36,9161.64×
Illinois33,3620.88×
North Carolina31,2680.91×
Georgia25,6700.73×
Michigan22,0340.74×
Connecticut17,9541.56×
Washington14,1690.62×
Indiana12,8920.62×
Tennessee11,9150.52×
South Carolina11,0970.64×
Missouri9,7500.53×
West Virginia9,4631.78×
Arizona9,4200.4×
Colorado9,3270.52×
Minnesota8,7570.53×
Wisconsin8,2730.48×
Kentucky7,5160.52×
Washington, District of Columbia7,3052.12×
Oregon6,8810.52×
Louisiana6,3680.43×
Delaware6,2081.97×
Alabama6,1300.38×
Kansas4,8820.54×
Oklahoma4,7260.37×
Iowa4,4780.47×
Nevada4,3450.39×
New Hampshire4,3280.96×
Rhode Island3,9381.08×
Utah3,8860.38×
Arkansas3,6520.39×
Mississippi3,3640.36×
Maine3,1970.78×
Nebraska2,8550.5×
Hawaii2,7460.56×
New Mexico2,3640.41×
Vermont2,0771.03×
Idaho1,9240.34×
Montana1,0230.32×
South Dakota8850.33×
North Dakota7770.33×
Alaska7490.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Pittsburgh audience
BrandAffinityCategory
Utah Utes football39.14×Sports
University of Pittsburgh Medical Center37.12×Business & Career
Carnegie Mellon University31.86×Business & Career
University of Texas System18.23×Business & Career
Duke University20.69×Business & Career
University of Oklahoma15.33×Business & Career
Louisville Cardinals football23.2×Sports
University of California, Irvine34.72×Business & Career
Pittsburgh Panthers football26.66×Sports
News satire19.25×News
University of North Carolina at Chapel Hill14.17×Business & Career
University of Florida10.57×Business & Career
Temple University27.88×Business & Career
Georgetown University13.25×Business & Career
Jerome Bettis34.73×Sports
Rice University38.1×Business & Career
University of Wisconsin–Madison15.93×Business & Career
American University22.79×Business & Career
University of North Carolina at Asheville51.97×Business & Career
Eastern Washington University50.95×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Pittsburgh audience
TraitClusterScore
PatriotismCONSERVATISM1.49
ExtroversionTHRILL1.38
Community OrientationOPEN1.36
Price SensitivityPREMIUM1.21
IndulgenceJOY1.17
Career OrientationPOWER1.17

Worldwide distribution

Worldwide audience distribution share by country for University of Pittsburgh
CountryShare
United States63.3%
China10.7%
United Kingdom1.9%

See University of Pittsburgh audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Pittsburgh have in United States?

University of Pittsburgh has an estimated audience of 1,144,432 people in United States, concentrated in Pennsylvania and New York.

What is the gender split and age of University of Pittsburgh fans?

55.3% of University of Pittsburgh fans are female, 44.7% are male, with an average age of 40.3 years.

Which brands do University of Pittsburgh fans like most?

University of Pittsburgh fans show strongest brand affinity for Utah Utes football (39.14×), University of Pittsburgh Medical Center (37.12×), and Carnegie Mellon University (31.86×) over the country average.

Where do University of Pittsburgh fans live in United States?

University of Pittsburgh fans in United States are most concentrated in Pennsylvania (reach 384,621), New York (reach 101,400), and California (reach 85,933). These three regions account for the largest share of the active audience.

What other brands do University of Pittsburgh fans also like?

Beyond University of Pittsburgh itself, the audience over-indexes on University of Pittsburgh Medical Center (37.12×), Carnegie Mellon University (31.86×), University of Texas System (18.23×), and Duke University (20.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Pittsburgh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.