Rascasse Audience Intelligence

University of Pittsburgh Audience in United States

A data profile of the people who buy, follow and care about University of Pittsburgh in United States — modelled from more than twelve digital signal sources. University of Pittsburgh has an estimated audience of 1,144,432 people in United States.

#119among University in United States#1876among POI in United States#1440in Business & Career

The average University of Pittsburgh fan in United States is 40.3 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, New York, California.

Top brand affinities include Utah Utes football, University of Pittsburgh Medical Center, Carnegie Mellon University, with strongest over-indexing on Utah Utes football (39.14× the country average).

Demographically, the University of Pittsburgh audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Pittsburgh fan in United States is more female, around 40.3 years old, with strong Community Orientation tendencies and a notable affinity for Utah Utes football.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Pittsburgh profile in United States.

Audience size
1.1M
in United States
Gender
55.3%♀
44.7% male
Age
40.3
average years
Country rank
#21573
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Pittsburgh fans

55.3% are female, 44.7% are male, average age 40.3.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for University of Pittsburgh audience in United States
MetricValue
Female55.3%
Male44.7%
Average age40.3
Estimated audience size1,144,432
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the University of Pittsburgh audience in United States
Age bracketShare%
16-1921%
20-2916%
30-3916%
40-4922%
50+25%
Fig. 04

Worldwide distribution

63.2%

of the worldwide University of Pittsburgh audience comes from United States.

Worldwide audience distribution share by country for University of Pittsburgh
CountryShare
United States63.2%
China10.7%
United Kingdom1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Pittsburgh audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Pittsburgh fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~400K10.80×
02New Jersey~70K2.40×
03Maryland~50K2.35×
04Washington, District of Columbia~7K2.03×
05Delaware~6K2.01×
06Virginia~50K1.77×
07West Virginia~9K1.76×
08Massachusetts~30K1.52×
09Connecticut~20K1.46×
10New York~90K1.41×
11Ohio~50K1.38×
12Vermont~2K1.08×
13Rhode Island~4K1.06×
14New Hampshire~4K1.00×
15North Carolina~30K0.88×
16Illinois~30K0.86×
17Maine~3K0.85×
18Michigan~20K0.70×
19Georgia~20K0.68×
20South Carolina~10K0.63×
21Hawaii~3K0.63×
22California~80K0.62×
23Alaska~2K0.62×
24Indiana~10K0.61×
25North Dakota~1K0.61×
26Texas~60K0.60×
27Florida~50K0.60×
28Washington~10K0.60×
29Kentucky~8K0.58×
30South Dakota~2K0.58×
31Kansas~5K0.57×
32Nebraska~3K0.55×
33Montana~2K0.55×
34Missouri~10K0.54×
35Minnesota~9K0.54×
36Oregon~7K0.54×
37Tennessee~10K0.53×
38Colorado~10K0.53×
39Iowa~5K0.51×
40New Mexico~3K0.51×
41Wisconsin~9K0.50×
42Arkansas~5K0.48×
43Idaho~3K0.48×
44Louisiana~7K0.47×
45Mississippi~4K0.47×
46Arizona~10K0.45×
47Oklahoma~6K0.45×
48Alabama~7K0.44×
49Nevada~5K0.44×
50Utah~4K0.43×
Fig. 06

Affinity by region

Affinity by region — University of Pittsburgh, United States
0.43×1.00×10.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Pittsburgh audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Pittsburgh audience
#·InterestCategoryAffinity×
01University of North Carolina at AshevilleBusiness & Career51.97×
02Utah Utes footballSports39.14×
03Rice UniversityBusiness & Career38.10×
04University of Pittsburgh Medical CenterBusiness & Career37.12×
05Jerome BettisSports34.73×
06University of California, IrvineBusiness & Career34.72×
07Carnegie Mellon UniversityBusiness & Career31.86×
08Temple UniversityBusiness & Career27.88×
09Pittsburgh Panthers footballSports26.66×
10Louisville Cardinals footballSports23.20×
11American UniversityBusiness & Career22.79×
12Duke UniversityBusiness & Career20.69×
13News satireNews19.25×
14University of Texas SystemBusiness & Career18.23×
15University of Wisconsin–MadisonBusiness & Career15.93×
16University of OklahomaBusiness & Career15.33×
17University of North Carolina at Chapel HillBusiness & Career14.17×
18Georgetown UniversityBusiness & Career13.25×
19University of FloridaBusiness & Career10.57×
20Pittsburgh PiratesSports8.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Pittsburgh audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Pittsburgh audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.30×
SpiritualityBALANCE1.29×
Convenience OrientationPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Pittsburgh audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.93×
Urban LifestyleOPEN0.96×
Healthy LifestyleBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Pittsburgh have in United States?

University of Pittsburgh has an estimated audience of 1,144,432 people in United States, concentrated in Pennsylvania and New York.

02

What is the gender split and age of University of Pittsburgh fans?

55.3% of University of Pittsburgh fans are female, 44.7% are male, with an average age of 40.3 years.

03

Which brands do University of Pittsburgh fans like most?

University of Pittsburgh fans show strongest brand affinity for Utah Utes football (39.14×), University of Pittsburgh Medical Center (37.12×), and Carnegie Mellon University (31.86×) over the country average.

04

Where do University of Pittsburgh fans live in United States?

University of Pittsburgh fans in United States are most concentrated in Pennsylvania (reach ~400K), New York (reach ~90K), and California (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do University of Pittsburgh fans also like?

Beyond University of Pittsburgh itself, the audience over-indexes on University of Pittsburgh Medical Center (37.12×), Carnegie Mellon University (31.86×), University of Texas System (18.23×), and Duke University (20.69×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of Pittsburgh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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