Rice University Audience in United States

Demographics of Rice University fans

Audience persona

The typical Rice University fan in United States is more male, around 42.6 years old, with strong Career Orientation tendencies and a notable affinity for KLIX (AM).

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Rice University audiences in other countries

• Rice University — Germany
• Rice University — United Kingdom
• Rice University — France
• Rice University — Italy
• Rice University — Spain
• Rice University — Brazil
• Rice University — Japan
• Rice University — South Korea
• Rice University — India

More University audiences in United States

• Ohio State University (9,090,455)
• University of Texas at Austin (8,908,722)
• Harvard University (7,358,517)
• University of Florida (6,848,731)
• University of California, Los Angeles (6,780,551)

Frequently asked questions

How many fans does Rice University have in United States?

Rice University has an estimated audience of 447,623 people in United States, concentrated in Texas and California.

What is the gender split and age of Rice University fans?

44.7% of Rice University fans are female, 55.3% are male, with an average age of 42.6 years.

Which brands do Rice University fans like most?

Rice University fans show strongest brand affinity for KLIX (AM) (59.12×), The Kessler (50.15×), and Sinaloa (4.47×) over the country average.

Where do Rice University fans live in United States?

Rice University fans in United States are most concentrated in Texas (reach 259,098), California (reach 59,796), and New York (reach 30,280). These three regions account for the largest share of the active audience.

What other brands do Rice University fans also like?

Beyond Rice University itself, the audience over-indexes on The Kessler (50.15×), Sinaloa (4.47×), Keegan Bradley (8.54×), and Historic site (4.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rice University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.