Rice University Audience in United States

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Rice University has an estimated audience of 447,623 people in United States. 44.7% are female, 55.3% are male, average age 42.6. Top regions: Texas, California, New York. Top brand affinities: Robert Trujillo, Kirk Hammett, University of Pittsburgh, James Hetfield, Ohio University.

The average Rice University fan in United States is 42.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Robert Trujillo, Kirk Hammett, University of Pittsburgh, with strongest over-indexing on Robert Trujillo (75.92× the country average). Demographically, the Rice University audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Career Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Rice University fans

Demographic split for Rice University audience in United States
MetricValue
Female44.7%
Male55.3%
Average age42.6
Estimated audience size447,623

Audience persona

The typical Rice University fan in United States is more male, around 42.6 years old, with strong Career Orientation tendencies and a notable affinity for Robert Trujillo.

Top regions in United States

Top regions ranked by reach for Rice University in United States
RegionReachAffinity
Texas259,0986.73×
California59,7961.21×
New York30,2801.21×
Florida25,2450.83×
Illinois15,6711.05×
New Jersey14,7201.29×
Georgia14,5491.06×
Pennsylvania14,4090.96×
North Carolina13,7321.02×
Virginia12,5431.15×
Massachusetts12,0641.37×
Maryland10,6171.38×
Washington9,6251.07×
Ohio9,5240.69×
Louisiana8,5001.47×
Michigan8,2940.71×
Tennessee8,2830.92×
Arizona7,9170.87×
Colorado6,4620.92×
Connecticut6,3391.41×
Missouri6,0000.83×
Indiana5,8990.72×
Alabama5,5330.88×
Oklahoma5,0581.02×
South Carolina4,6320.69×
Wisconsin4,5860.68×
Minnesota4,2930.67×
Oregon4,1430.81×
Arkansas3,5830.97×
Kentucky3,5580.63×
Mississippi3,3730.91×
Nevada2,9980.69×
Kansas2,9910.85×
Iowa2,7410.74×
Utah2,4100.6×
Hawaii2,1021.09×
Washington, District of Columbia2,1011.56×
New Mexico2,0510.91×
Idaho1,4440.64×
Nebraska1,4400.64×
Rhode Island1,4020.98×
New Hampshire1,3880.79×
West Virginia1,0990.53×
Maine1,0490.65×
Delaware9860.8×
Montana6950.56×
South Dakota5760.56×
Vermont5670.72×
Alaska5510.58×
North Dakota4890.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rice University audience
BrandAffinityCategory
Robert Trujillo75.92×Music & Radio
Kirk Hammett59.12×Music & Radio
University of Pittsburgh42.15×Business & Career
James Hetfield27.87×Music & Radio
Ohio University50.15×Business & Career
University of California22.43×Business & Career
Michigan State University16.28×Business & Career
University of Wisconsin–Madison20.26×Business & Career
University of Minnesota23.33×Business & Career
Ohio State Buckeyes football11.2×Sports
Duke University16.52×Business & Career
Brown University27.47×Business & Career
Diaper bag5.54×Kids & Family
Bass guitar3.74×Music & Radio
Houston Astros5.9×Sports
University of California, Los Angeles8.1×Business & Career
Metaphysics3.81×Business & Career
Houston Rockets4.63×Sports
Hobby Lobby2.42×Home & Garden
Golf Channel3.71×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rice University audience
TraitClusterScore
Career OrientationPOWER1.6
Design AffinityPREMIUM1.6
Luxury OrientationPREMIUM1.51
PatriotismCONSERVATISM1.42
Risk AppetiteTHRILL1.38
Need for SecurityCONSERVATISM1.37

Worldwide distribution

Worldwide audience distribution share by country for Rice University
CountryShare
United States48.9%
Turkey8.1%
Canada5.7%

See Rice University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Rice University have in United States?

Rice University has an estimated audience of 447,623 people in United States, concentrated in Texas and California.

What is the gender split and age of Rice University fans?

44.7% of Rice University fans are female, 55.3% are male, with an average age of 42.6 years.

Which brands do Rice University fans like most?

Rice University fans show strongest brand affinity for Robert Trujillo (75.92×), Kirk Hammett (59.12×), and University of Pittsburgh (42.15×) over the country average.

Where do Rice University fans live in United States?

Rice University fans in United States are most concentrated in Texas (reach 259,098), California (reach 59,796), and New York (reach 30,280). These three regions account for the largest share of the active audience.

What other brands do Rice University fans also like?

Beyond Rice University itself, the audience over-indexes on Kirk Hammett (59.12×), University of Pittsburgh (42.15×), James Hetfield (27.87×), and Ohio University (50.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rice University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.