Rascasse Audience Intelligence

Rice University Audience in United States

A data profile of the people who buy, follow and care about Rice University in United States — modelled from more than twelve digital signal sources. Rice University has an estimated audience of 447,623 people in United States.

#303among University in United States#4221among POI in United States#2412in Business & Career

The average Rice University fan in United States is 42.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Duke University, James Hetfield, University of Houston, with strongest over-indexing on Duke University (35.02× the country average).

Demographically, the Rice University audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rice University fan in United States is more male, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Duke University.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rice University profile in United States.

Audience size
448K
in United States
Gender
44.7%♀
55.3% male
Age
42.6
average years
Country rank
#39052
POI in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rice University fans

44.7% are female, 55.3% are male, average age 42.6.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Rice University audience in United States
MetricValue
Female44.7%
Male55.3%
Average age42.6
Estimated audience size447,623
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Rice University audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3918%
40-4921%
50+30%
Fig. 04

Worldwide distribution

48.5%

of the worldwide Rice University audience comes from United States.

Worldwide audience distribution share by country for Rice University
CountryShare
United States48.5%
Turkey8.0%
Canada5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rice University audience in United States is strongest.

Fig. 05

Top regions by affinity

Rice University fans by region: top regions in United States
#RegionReachAffinity×
01Texas~300K7.31×
02Washington, District of Columbia~2K1.52×
03Louisiana~9K1.48×
04Massachusetts~10K1.32×
05Connecticut~6K1.32×
06Maryland~10K1.28×
07New Jersey~10K1.19×
08California~60K1.14×
09Hawaii~2K1.14×
10New York~30K1.12×
11Virginia~10K1.12×
12Oklahoma~5K1.05×
13Georgia~10K1.03×
14Washington~9K1.02×
15Arkansas~4K1.01×
16Illinois~10K0.99×
17North Carolina~10K0.98×
18Rhode Island~1K0.96×
19Mississippi~4K0.95×
20New Mexico~2K0.95×
21Tennessee~8K0.93×
22Pennsylvania~10K0.91×
23Alabama~6K0.89×
24Colorado~6K0.88×
25Arizona~8K0.86×
26Kansas~3K0.86×
27Oregon~4K0.83×
28Delaware~1K0.83×
29Missouri~6K0.82×
30New Hampshire~1K0.82×
31Florida~20K0.81×
32Vermont<1K0.81×
33Iowa~3K0.75×
34Nebraska~2K0.74×
35Indiana~6K0.71×
36Maine~1K0.71×
37Alaska<1K0.71×
38South Carolina~5K0.69×
39Wisconsin~5K0.69×
40Nevada~3K0.69×
41Idaho~2K0.69×
42South Dakota<1K0.69×
43Ohio~9K0.67×
44Michigan~8K0.67×
45Minnesota~4K0.67×
46Kentucky~4K0.66×
47North Dakota<1K0.64×
48Montana<1K0.63×
49Utah~2K0.61×
50West Virginia~1K0.59×
Fig. 06

Affinity by region

Affinity by region — Rice University, United States
0.59×1.00×7.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rice University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rice University audience
#·InterestCategoryAffinity×
01Robert TrujilloMusic & Radio49.22×
02Ohio UniversityBusiness & Career46.56×
03Appalachian State UniversityBusiness & Career38.99×
04Kirk HammettMusic & Radio38.91×
05University of PittsburghBusiness & Career38.10×
06University of HoustonBusiness & Career35.18×
07Duke UniversityBusiness & Career35.02×
08James HetfieldMusic & Radio34.51×
09Temple UniversityBusiness & Career32.89×
10Colgate UniversityBusiness & Career24.51×
11Carnegie Mellon UniversityBusiness & Career23.96×
12University of WashingtonBusiness & Career19.39×
13University of CaliforniaBusiness & Career17.95×
14University of California, BerkeleyBusiness & Career15.61×
15Michigan State UniversityBusiness & Career12.54×
16University of Notre DameBusiness & Career12.23×
17Texas A&M UniversityBusiness & Career12.07×
18University of FloridaBusiness & Career11.96×
19University of Texas at AustinBusiness & Career11.19×
20Business schoolBusiness & Career10.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rice University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rice University audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.46×
Convenience OrientationPREMIUM1.87×
Quality AwarenessPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rice University audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
ExtroversionTHRILL0.79×
Healthy LifestyleBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rice University have in United States?

Rice University has an estimated audience of 447,623 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Rice University fans?

44.7% of Rice University fans are female, 55.3% are male, with an average age of 42.6 years.

03

Which brands do Rice University fans like most?

Rice University fans show strongest brand affinity for Duke University (35.02×), James Hetfield (34.51×), and University of Houston (35.18×) over the country average.

04

Where do Rice University fans live in United States?

Rice University fans in United States are most concentrated in Texas (reach ~300K), California (reach ~60K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Rice University fans also like?

Beyond Rice University itself, the audience over-indexes on James Hetfield (34.51×), University of Houston (35.18×), University of Pittsburgh (38.1×), and Ohio University (46.56×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rice University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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