Ohio University Audience in United States

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Ohio University has an estimated audience of 610,390 people in United States. 55.6% are female, 44.4% are male, average age 38.7. Top regions: Ohio, Pennsylvania, California. Top brand affinities: Utah Utes football, University of Texas System, Polar, Louisville Cardinals football, News satire.

The average Ohio University fan in United States is 38.7 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, Pennsylvania, California. Top brand affinities include Utah Utes football, University of Texas System, Polar, with strongest over-indexing on Utah Utes football (49.97× the country average). Demographically, the Ohio University audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Community Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Ohio University fans

Demographic split for Ohio University audience in United States
MetricValue
Female55.6%
Male44.4%
Average age38.7
Estimated audience size610,390

Audience persona

The typical Ohio University fan in United States is more female, around 38.7 years old, with strong Community Orientation tendencies and a notable affinity for Utah Utes football.

Top regions in United States

Top regions ranked by reach for Ohio University in United States
RegionReachAffinity
Ohio368,87819.62×
Pennsylvania31,5161.53×
California24,0810.36×
Texas20,0190.38×
Florida19,8970.48×
Illinois19,3670.95×
New York18,1960.53×
Michigan16,4091.03×
West Virginia15,3195.39×
Kentucky13,8571.81×
Virginia12,6270.85×
North Carolina12,1830.66×
Indiana12,1751.09×
Georgia9,5760.51×
Maryland8,5660.82×
New Jersey8,5460.55×
Tennessee7,0210.57×
Massachusetts5,9040.49×
South Carolina5,6200.61×
Colorado4,8150.5×
Wisconsin4,4040.48×
Missouri4,3750.44×
Arizona3,9620.32×
Washington3,9480.32×
Minnesota3,4280.39×
Connecticut3,3630.55×
Alabama3,3330.39×
Oklahoma2,6890.4×
Louisiana2,2770.29×
Oregon2,2300.32×
Iowa1,9120.38×
Kansas1,8970.39×
Washington, District of Columbia1,8581.01×
Utah1,8220.33×
Arkansas1,7200.34×
Nevada1,6960.29×
Mississippi1,6610.33×
Delaware1,2200.72×
Nebraska1,2090.39×
New Hampshire1,0310.43×
New Mexico9990.33×
Maine8510.39×
Idaho7780.25×
Hawaii7610.29×
Rhode Island7240.37×
Montana5760.34×
Vermont5650.53×
South Dakota4310.31×
North Dakota4190.33×
Alaska3670.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ohio University audience
BrandAffinityCategory
Utah Utes football49.97×Sports
University of Texas System22.35×Business & Career
Polar68.45×Sports
Louisville Cardinals football26.65×Sports
News satire24.04×News
Eastern Washington University69.56×Business & Career
Drake University20.33×Business & Career
Duke University18.51×Business & Career
Medical College of Wisconsin62.01×Business & Career
University of Pittsburgh29.32×Business & Career
Rice University46.56×Business & Career
Ohio Bobcats70.45×Sports
Colgate University21.43×Business & Career
Lancaster University65.39×Business & Career
University of North Carolina at Asheville64.51×Business & Career
University of California, Irvine34.21×Business & Career
University of Oklahoma13.25×Business & Career
Ohio5.58×Travel & Leisure
Utah State University42.15×Business & Career
Ohio State Buckeyes football11.05×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ohio University audience
TraitClusterScore
Community OrientationOPEN1.48
Career OrientationPOWER1.33
ExtroversionTHRILL1.26
PatriotismCONSERVATISM1.18
IndulgenceJOY1.14
Sports ActivityPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Ohio University
CountryShare
United States66.3%
China5.7%
Japan3.4%

See Ohio University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Ohio University have in United States?

Ohio University has an estimated audience of 610,390 people in United States, concentrated in Ohio and Pennsylvania.

What is the gender split and age of Ohio University fans?

55.6% of Ohio University fans are female, 44.4% are male, with an average age of 38.7 years.

Which brands do Ohio University fans like most?

Ohio University fans show strongest brand affinity for Utah Utes football (49.97×), University of Texas System (22.35×), and Polar (68.45×) over the country average.

Where do Ohio University fans live in United States?

Ohio University fans in United States are most concentrated in Ohio (reach 368,878), Pennsylvania (reach 31,516), and California (reach 24,081). These three regions account for the largest share of the active audience.

What other brands do Ohio University fans also like?

Beyond Ohio University itself, the audience over-indexes on University of Texas System (22.35×), Polar (68.45×), Louisville Cardinals football (26.65×), and News satire (24.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ohio University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.