Rascasse Audience Intelligence

Ohio University Audience in United States

A data profile of the people who buy, follow and care about Ohio University in United States — modelled from more than twelve digital signal sources. Ohio University has an estimated audience of 610,390 people in United States.

#222among University in United States#3247among POI in United States#2029in Business & Career

The average Ohio University fan in United States is 38.7 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, Pennsylvania, California.

Top brand affinities include Utah Utes football, San Bernardino Valley College, University of Texas System, with strongest over-indexing on Utah Utes football (49.97× the country average).

Demographically, the Ohio University audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ohio University fan in United States is more female, around 38.7 years old, with strong Community Orientation tendencies and a notable affinity for Utah Utes football.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ohio University profile in United States.

Audience size
610K
in United States
Gender
55.6%♀
44.4% male
Age
38.7
average years
Country rank
#32474
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ohio University fans

55.6% are female, 44.4% are male, average age 38.7.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Ohio University audience in United States
MetricValue
Female55.6%
Male44.4%
Average age38.7
Estimated audience size610,390
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Ohio University audience in United States
Age bracketShare%
16-1926%
20-2916%
30-3915%
40-4921%
50+22%
Fig. 04

Worldwide distribution

66.0%

of the worldwide Ohio University audience comes from United States.

Worldwide audience distribution share by country for Ohio University
CountryShare
United States66.0%
China5.7%
Japan3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ohio University audience in United States is strongest.

Fig. 05

Top regions by affinity

Ohio University fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~400K19.49×
02West Virginia~20K5.79×
03Kentucky~10K1.67×
04Pennsylvania~30K1.51×
05Indiana~10K1.13×
06Michigan~20K0.99×
07Washington, District of Columbia~2K0.96×
08Illinois~20K0.91×
09Virginia~10K0.83×
10Delaware~1K0.76×
11Maryland~8K0.75×
12Vermont<1K0.69×
13North Carolina~10K0.65×
14Alaska<1K0.63×
15South Carolina~6K0.61×
16North Dakota<1K0.61×
17South Dakota<1K0.59×
18Tennessee~7K0.58×
19Connecticut~3K0.57×
20New Jersey~9K0.56×
21New Hampshire~1K0.56×
22Montana<1K0.56×
23Rhode Island~1K0.55×
24Maine~1K0.54×
25Nebraska~2K0.53×
26New York~20K0.50×
27Georgia~9K0.50×
28Massachusetts~6K0.50×
29Colorado~5K0.50×
30Wisconsin~5K0.50×
31Kansas~2K0.49×
32Hawaii~1K0.49×
33Florida~20K0.47×
34Missouri~5K0.47×
35Iowa~2K0.47×
36New Mexico~1K0.47×
37Idaho~1K0.47×
38Oklahoma~3K0.46×
39Mississippi~2K0.46×
40Alabama~4K0.45×
41Arkansas~2K0.45×
42Minnesota~4K0.43×
43Utah~2K0.41×
44Louisiana~3K0.40×
45Texas~20K0.39×
46Oregon~3K0.39×
47Nevada~2K0.38×
48California~20K0.36×
49Arizona~5K0.36×
50Washington~4K0.36×
Fig. 06

Affinity by region

Affinity by region — Ohio University, United States
0.36×1.00×19.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ohio University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ohio University audience
#·InterestCategoryAffinity×
01Ohio BobcatsSports70.45×
02Eastern Washington UniversityBusiness & Career69.56×
03PolarSports68.45×
04Lancaster UniversityBusiness & Career65.39×
05University of North Carolina at AshevilleBusiness & Career64.51×
06Medical College of WisconsinBusiness & Career62.01×
07Utah Utes footballSports49.97×
08Rice UniversityBusiness & Career46.56×
09Utah State UniversityBusiness & Career42.15×
10San Bernardino Valley CollegeBusiness & Career38.30×
11University of California, IrvineBusiness & Career34.21×
12University of PittsburghBusiness & Career29.32×
13Louisville Cardinals footballSports26.65×
14News satireNews24.04×
15University of Texas SystemBusiness & Career22.35×
16Colgate UniversityBusiness & Career21.43×
17Drake UniversityBusiness & Career20.33×
18Duke UniversityBusiness & Career18.51×
19University of OklahomaBusiness & Career13.25×
20OhioTravel & Leisure5.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ohio University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ohio University audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.36×
PatriotismCONSERVATISM1.33×
TraditionCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ohio University audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.91×
Quality AwarenessPREMIUM0.98×
Healthy LifestyleBALANCE1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ohio University have in United States?

Ohio University has an estimated audience of 610,390 people in United States, concentrated in Ohio and Pennsylvania.

02

What is the gender split and age of Ohio University fans?

55.6% of Ohio University fans are female, 44.4% are male, with an average age of 38.7 years.

03

Which brands do Ohio University fans like most?

Ohio University fans show strongest brand affinity for Utah Utes football (49.97×), San Bernardino Valley College (38.3×), and University of Texas System (22.35×) over the country average.

04

Where do Ohio University fans live in United States?

Ohio University fans in United States are most concentrated in Ohio (reach ~400K), Pennsylvania (reach ~30K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Ohio University fans also like?

Beyond Ohio University itself, the audience over-indexes on San Bernardino Valley College (38.3×), University of Texas System (22.35×), Polar (68.45×), and Louisville Cardinals football (26.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in United States

See Ohio University audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ohio University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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