Rascasse Audience Intelligence

Polar Target Market in United States

A data profile of the people who buy, follow and care about Polar in United States — modelled from more than twelve digital signal sources. Polar has an estimated audience of 438,173 people in United States.

#4086among Brand in United States#3889in Sports

The average Polar fan in United States is 39.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ohio University, Ticketmaster, Activity tracker, with strongest over-indexing on Ohio University (68.45× the country average).

Demographically, the Polar audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Polar fan in United States is more male, around 39.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Ohio University.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Polar profile in United States.

Audience size
438K
in United States
Gender
39.0%♀
61.0% male
Age
39.9
average years
Country rank
#39541
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Polar

39.0% are female, 61.0% are male, average age 39.9.

Fig. 02

Gender split

39.0%
Female
61.0%
Male
Demographic split for Polar audience in United States
MetricValue
Female39.0%
Male61.0%
Average age39.9
Estimated audience size438,173
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Polar audience in United States
Age bracketShare%
16-1916%
20-2922%
30-3919%
40-4921%
50+21%
Fig. 04

Worldwide distribution

12.3%

of the worldwide Polar audience comes from United States.

Worldwide audience distribution share by country for Polar
CountryShare
United States12.3%
Germany9.8%
Brazil7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Polar audience in United States is strongest.

Fig. 05

Top regions by affinity

Polar customers by region in United States
#RegionReachAffinity×
01North Dakota~1K1.45×
02Massachusetts~10K1.37×
03California~60K1.25×
04Alaska~1K1.23×
05Texas~50K1.20×
06Washington~10K1.19×
07Oregon~6K1.18×
08Wisconsin~8K1.17×
09New York~30K1.14×
10Virginia~10K1.12×
11Utah~4K1.11×
12Minnesota~7K1.08×
13Connecticut~5K1.06×
14Illinois~20K1.04×
15Washington, District of Columbia~1K1.04×
16Vermont<1K1.04×
17New Hampshire~2K1.03×
18New Jersey~10K1.02×
19Colorado~7K1.02×
20Florida~30K1.01×
21Georgia~10K1.00×
22South Carolina~7K1.00×
23Maine~2K1.00×
24North Carolina~10K0.99×
25Idaho~2K0.99×
26Rhode Island~1K0.99×
27Montana~1K0.99×
28Maryland~7K0.96×
29Alabama~6K0.96×
30New Mexico~2K0.96×
31Hawaii~2K0.94×
32Pennsylvania~10K0.93×
33Kansas~3K0.93×
34Arizona~8K0.91×
35Tennessee~8K0.91×
36Louisiana~5K0.91×
37Nebraska~2K0.91×
38Oklahoma~4K0.90×
39Iowa~3K0.90×
40Arkansas~3K0.90×
41West Virginia~2K0.90×
42Missouri~6K0.89×
43Mississippi~3K0.89×
44Indiana~7K0.88×
45Nevada~4K0.87×
46Michigan~10K0.86×
47South Dakota<1K0.86×
48Kentucky~5K0.85×
49Delaware~1K0.85×
50Ohio~10K0.84×
Fig. 06

Affinity by region

Affinity by region — Polar, United States
0.84×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Polar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Polar audience
#·InterestCategoryAffinity×
01Ohio UniversityBusiness & Career68.45×
02Royal Air MarocTravel & Leisure37.90×
03Soft SurroundingsShopping28.49×
04Kim CoatesMovies & TV19.11×
05Laser printingTechnology & Electronics17.79×
06Activity trackerTechnology & Electronics16.24×
07Katey SagalMovies & TV10.29×
08Wearable technologyTechnology & Electronics9.10×
09Atlético MadridSports8.11×
10TicketmasterTravel & Leisure7.69×
11SmartwatchTechnology & Electronics6.14×
12Web serverTechnology & Electronics4.42×
13Vacation rentalTravel & Leisure4.36×
14Non-alcoholic beverageFood & Beverages4.19×
15YouTube MusicInternet & Social Media4.15×
16Sam's ClubShopping4.06×
17Diaper bagKids & Family3.93×
18AdoptionKids & Family3.72×
19AmtrakCars & Mobility3.58×
20Planet FitnessSports3.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Polar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Polar audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.78×
Quality AwarenessPREMIUM1.35×
Luxury OrientationPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Polar audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.64×
IndulgenceJOY0.74×
Family OrientationCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Polar's target market in United States?

Polar's target market in United States covers an estimated 438,173 people, concentrated in California and Texas.

02

What is the gender split and age of Polar customers?

39.0% of the Polar audience are female, 61.0% are male, with an average age of 39.9 years.

03

Which brands do Polar fans like most?

Polar fans show strongest brand affinity for Ohio University (68.45×), Ticketmaster (7.69×), and Activity tracker (16.24×) over the country average.

04

Where do Polar fans live in United States?

Polar fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Polar fans also like?

Beyond Polar itself, the audience over-indexes on Ticketmaster (7.69×), Activity tracker (16.24×), Sam's Club (4.06×), and Soft Surroundings (28.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Polar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Polar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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