Polar Audience in United States

Polar logo

Polar has an estimated audience of 443,152 people in United States. 39.0% are female, 61.0% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: The Kessler, University of Rochester, Nationality, Ivey Business School, Home construction.

The average Polar fan in United States is 39.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Kessler, University of Rochester, Nationality, with strongest over-indexing on The Kessler (54.45× the country average). Demographically, the Polar audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand

Demographics of Polar fans

Demographic split for Polar audience in United States
MetricValue
Female39.0%
Male61.0%
Average age39.9
Estimated audience size443,152

Audience persona

The typical Polar fan in United States is more male, around 39.9 years old, with strong Luxury Orientation tendencies and a notable affinity for The Kessler.

Top regions in United States

Top regions ranked by reach for Polar in United States
RegionReachAffinity
California65,8721.35×
Texas45,3151.19×
Florida32,1421.07×
New York30,2331.22×
Illinois15,6261.06×
Georgia14,0391.03×
Pennsylvania13,3830.9×
North Carolina13,0560.98×
Massachusetts12,8471.47×
Virginia12,5891.17×
New Jersey11,7141.04×
Washington11,3111.27×
Ohio11,1810.82×
Michigan9,9660.86×
Arizona8,3940.93×
Tennessee8,3170.94×
Colorado7,7401.11×
Maryland7,4800.98×
South Carolina7,3121.1×
Minnesota7,2621.14×
Oregon6,8601.35×
Indiana6,7820.84×
Wisconsin6,5140.98×
Missouri6,1670.86×
Alabama5,4270.88×
Louisiana4,9970.87×
Utah4,5311.14×
Connecticut4,5231.02×
Kentucky4,4570.8×
Oklahoma4,2810.87×
Nevada3,8820.91×
Mississippi3,1090.85×
Kansas3,1060.89×
Iowa3,0860.85×
Arkansas2,9790.82×
Idaho2,1320.96×
New Mexico2,0330.91×
Nebraska1,8450.83×
New Hampshire1,8191.04×
Hawaii1,7500.92×
Maine1,6041.01×
Washington, District of Columbia1,5681.18×
West Virginia1,5240.74×
North Dakota1,4151.55×
Rhode Island1,3640.97×
Montana1,1600.94×
Alaska1,1411.2×
Delaware8620.71×
Vermont7540.97×
South Dakota7310.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Polar audience
BrandAffinityCategory
The Kessler54.45×Arts & Culture
University of Rochester33.12×Business & Career
Nationality3.4×Politics & Society
Ivey Business School41.5×Business & Career
Home construction1.7×Home & Garden
Nebraska Cornhuskers football3.99×Sports
Voter registration4.21×Politics & Society
Queens College, City University of New York5.63×Business & Career
JDSU2.19×Business & Career
Jesse Plemons2.39×Movies & TV
edureka25.1×Business & Career
Panama2.5×Travel & Leisure
Halsey, Oregon4.42×Travel & Leisure
Certified diabetes educator7.02×Business & Career
JTV (Indonesia)2.71×
Women's empowerment2.12×Politics & Society
Charlamagne Tha God4.72×Movies & TV
Pandora Boxx15.6×Movies & TV
Kingdom of Judah3.41×Politics & Society
Nipsey Hussle2.67×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Polar audience
TraitClusterScore
Luxury OrientationPREMIUM1.96
Early Adopter MentalityPOWER1.39
Quality AwarenessPREMIUM1.36
Sports ActivityPOWER1.35
Healthy LifestyleBALANCE1.33
Design AffinityPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Polar
CountryShare
United States12.6%
Germany10.1%
Brazil7.7%

See Polar audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Polar have in United States?

Polar has an estimated audience of 443,152 people in United States, concentrated in California and Texas.

What is the gender split and age of Polar fans?

39.0% of Polar fans are female, 61.0% are male, with an average age of 39.9 years.

Which brands do Polar fans like most?

Polar fans show strongest brand affinity for The Kessler (54.45×), University of Rochester (33.12×), and Nationality (3.4×) over the country average.

Where do Polar fans live in United States?

Polar fans in United States are most concentrated in California (reach 65,872), Texas (reach 45,315), and Florida (reach 32,142). These three regions account for the largest share of the active audience.

What other brands do Polar fans also like?

Beyond Polar itself, the audience over-indexes on University of Rochester (33.12×), Nationality (3.4×), Ivey Business School (41.5×), and Home construction (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Polar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.