Polar Audience in Germany
Polar has an estimated audience of 354,293 people in Germany. 35.5% are female, 64.5% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: JACK & JONES, ICloud, Garmin Forerunner, WD-40, Mountain biking.
The average Polar fan in Germany is 42.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include JACK & JONES, ICloud, Garmin Forerunner, with strongest over-indexing on JACK & JONES (75.56× the country average). Demographically, the Polar audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand
Demographics of Polar fans
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 42.3 |
| Estimated audience size | 354,293 |
Audience persona
The typical Polar fan in Germany is more male, around 42.3 years old, with strong Sports Activity tendencies and a notable affinity for JACK & JONES.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 78,268 | 1.01× |
| Bayern | 69,663 | 1.22× |
| Baden-Württemberg | 62,592 | 1.29× |
| Hessen | 35,000 | 1.3× |
| Niedersachsen | 33,075 | 0.96× |
| Rheinland-Pfalz | 19,111 | 1.08× |
| Sachsen | 17,656 | 1.02× |
| Berlin | 14,609 | 0.92× |
| Thüringen | 11,435 | 1.27× |
| Schleswig-Holstein | 11,249 | 0.88× |
| Brandenburg | 10,042 | 0.91× |
| Hamburg | 7,056 | 0.88× |
| Sachsen-Anhalt | 6,478 | 0.71× |
| Mecklenburg-Vorpommern | 4,844 | 0.72× |
| Saarland | 4,355 | 1× |
| Bremen | 2,518 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 75.56× | Fashion & Accessoires |
| ICloud | 24.19× | Technology & Electronics |
| Garmin Forerunner | 28.03× | Technology & Electronics |
| WD-40 | 20.96× | Home & Garden |
| Mountain biking | 5.59× | Sports |
| Ron Perlman | 18.03× | Movies & TV |
| Satire | 5.45× | Literature |
| Garmin | 7.47× | Technology & Electronics |
| Bicycle wheel | 9.31× | Cars & Mobility |
| Headphones | 6.42× | Technology & Electronics |
| Tour de France | 6.68× | Sports |
| Allgäu | 6.51× | Travel & Leisure |
| Joules | 17.8× | Fashion & Accessoires |
| BodyAttack | 20× | Sports |
| Schaffhausen | 16.72× | Travel & Leisure |
| strava | 11.03× | Sports |
| Zac Efron | 7.31× | Movies & TV |
| Cyclo-cross | 8.69× | Sports |
| German television comedy | 5.14× | Movies & TV |
| Purchase discount | 5.59× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.69 |
| Early Adopter Mentality | POWER | 1.47 |
| Luxury Orientation | PREMIUM | 1.36 |
| Quality Awareness | PREMIUM | 1.34 |
| Indulgence | JOY | 1.28 |
| Patriotism | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.6% |
| Germany | 10.1% |
| Brazil | 7.7% |
See Polar audiences in other countries
More Sports audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Polar have in Germany?
Polar has an estimated audience of 354,293 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Polar fans?
35.5% of Polar fans are female, 64.5% are male, with an average age of 42.3 years.
Which brands do Polar fans like most?
Polar fans show strongest brand affinity for JACK & JONES (75.56×), ICloud (24.19×), and Garmin Forerunner (28.03×) over the country average.
Where do Polar fans live in Germany?
Polar fans in Germany are most concentrated in Nordrhein-Westfalen (reach 78,268), Bayern (reach 69,663), and Baden-Württemberg (reach 62,592). These three regions account for the largest share of the active audience.
What other brands do Polar fans also like?
Beyond Polar itself, the audience over-indexes on ICloud (24.19×), Garmin Forerunner (28.03×), WD-40 (20.96×), and Mountain biking (5.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Polar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.