Rascasse Audience Intelligence

Polar Target Market in Germany

A data profile of the people who buy, follow and care about Polar in Germany — modelled from more than twelve digital signal sources. Polar has an estimated audience of 348,950 people in Germany.

#1980among Brand in Germany#1235in Sports

The average Polar fan in Germany is 42.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include ICloud, WD-40, Garmin Forerunner, with strongest over-indexing on ICloud (25.72× the country average).

Demographically, the Polar audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Convenience Orientation, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Polar fan in Germany is more male, around 42.3 years old, with strong Convenience Orientation tendencies and a notable affinity for ICloud.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Polar profile in Germany.

Audience size
349K
in Germany
Gender
35.5%♀
64.5% male
Age
42.3
average years
Country rank
#15555
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Polar

35.5% are female, 64.5% are male, average age 42.3.

Fig. 02

Gender split

35.5%
Female
64.5%
Male
Demographic split for Polar audience in Germany
MetricValue
Female35.5%
Male64.5%
Average age42.3
Estimated audience size348,950
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Polar audience in Germany
Age bracketShare%
16-198%
20-2916%
30-3926%
40-4936%
50+15%
Fig. 04

Worldwide distribution

9.8%

of the worldwide Polar audience comes from Germany.

Worldwide audience distribution share by country for Polar
CountryShare
United States12.3%
Germany9.8%
Brazil7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Polar audience in Germany is strongest.

Fig. 05

Top regions by affinity

Polar customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~60K1.28×
02Hessen~30K1.25×
03Bayern~70K1.19×
04Thüringen~10K1.19×
05Rheinland-Pfalz~20K1.06×
06Saarland~4K1.03×
07Sachsen~20K1.02×
08Nordrhein-Westfalen~80K0.99×
09Niedersachsen~30K0.97×
10Berlin~10K0.94×
11Brandenburg~10K0.92×
12Hamburg~7K0.91×
13Schleswig-Holstein~10K0.90×
14Bremen~3K0.87×
15Sachsen-Anhalt~7K0.78×
16Mecklenburg-Vorpommern~5K0.78×
Fig. 06

Affinity by region

Affinity by region — Polar, Germany
0.78×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Polar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Polar audience
#·InterestCategoryAffinity×
01Colliers InternationalBusiness & Career44.81×
02ICloudTechnology & Electronics25.72×
03Garmin ForerunnerTechnology & Electronics24.05×
04WD-40Home & Garden22.24×
05JoulesFashion & Accessoires20.00×
06BodyAttackSports20.00×
07Georgia O'KeeffeArts & Culture20.00×
08Ron PerlmanMovies & TV18.68×
09SuuntoSports16.41×
10The Weather ChannelMovies & TV10.50×
11stravaSports9.62×
12Bicycle wheelCars & Mobility8.88×
13Rami MalekMovies & TV8.03×
14Blondie (band)Music & Radio7.70×
15GarminTechnology & Electronics6.55×
16Non-alcoholic beverageFood & Beverages4.87×
17Ligue 1Sports4.72×
18ShimanoCars & Mobility4.35×
19Tour de FranceSports3.45×
20PostbankBusiness & Career2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Polar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Polar audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.54×
Sports ActivityPOWER1.40×
Quality AwarenessPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Polar audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.72×
Pet OwnershipJOY0.76×
Price SensitivityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Polar's target market in Germany?

Polar's target market in Germany covers an estimated 348,950 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Polar customers?

35.5% of the Polar audience are female, 64.5% are male, with an average age of 42.3 years.

03

Which brands do Polar fans like most?

Polar fans show strongest brand affinity for ICloud (25.72×), WD-40 (22.24×), and Garmin Forerunner (24.05×) over the country average.

04

Where do Polar fans live in Germany?

Polar fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Polar fans also like?

Beyond Polar itself, the audience over-indexes on WD-40 (22.24×), Garmin Forerunner (24.05×), Ron Perlman (18.68×), and Joules (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Polar audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Polar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →