BodyAttack Target Market in Germany
A data profile of the people who buy, follow and care about BodyAttack in Germany — modelled from more than twelve digital signal sources. BodyAttack has an estimated audience of 249,979 people in Germany.
The average BodyAttack fan in Germany is 34.9 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include UCAS, Tragedy, Set It Off, with strongest over-indexing on UCAS (175.8× the country average).
Demographically, the BodyAttack audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Luxury Orientation, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical BodyAttack fan in Germany is more male, around 34.9 years old, with strong Luxury Orientation tendencies and a notable affinity for UCAS.
At a glance
The key figures that characterise the BodyAttack profile in Germany.
Search interest · 12-month trend
Customer demographics of BodyAttack
41.2% are female, 58.8% are male, average age 34.9.
Gender split
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 34.9 |
| Estimated audience size | 249,979 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 11% |
Geography
Where the BodyAttack audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~10K | 2.47× | |
| 02 | Schleswig-Holstein | ~10K | 1.75× | |
| 03 | Sachsen-Anhalt | ~7K | 1.18× | |
| 04 | Sachsen | ~10K | 1.15× | |
| 05 | Niedersachsen | ~20K | 1.05× | |
| 06 | Nordrhein-Westfalen | ~50K | 1.00× | |
| 07 | Berlin | ~10K | 1.00× | |
| 08 | Hessen | ~20K | 0.94× | |
| 09 | Bremen | ~2K | 0.93× | |
| 10 | Brandenburg | ~5K | 0.74× | |
| 11 | Bayern | ~30K | 0.70× | |
| 12 | Mecklenburg-Vorpommern | ~3K | 0.70× | |
| 13 | Rheinland-Pfalz | ~8K | 0.69× | |
| 14 | Thüringen | ~4K | 0.69× | |
| 15 | Baden-Württemberg | ~20K | 0.64× | |
| 16 | Saarland | ~2K | 0.62× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the BodyAttack audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | UCAS | Business & Career | 175.80× | ||
| 02 | Set It Off | Music & Radio | 160.24× | ||
| 03 | Vana | Music & Radio | 160.24× | ||
| 04 | Lion Air | Travel & Leisure | 148.37× | ||
| 05 | Loveless | Music & Radio | 108.56× | ||
| 06 | Ai Weiwei | Arts & Culture | 81.08× | ||
| 07 | The Vitamin Shoppe | Health | 58.22× | ||
| 08 | Tragedy | Literature | 33.57× | ||
| 09 | BodyPump | Sports | 23.30× | ||
| 10 | Diary of a Wimpy Kid (film series) | Movies & TV | 20.00× | ||
| 11 | Jessica Biel | Movies & TV | 20.00× | ||
| 12 | Goethe-Institut | Politics & Society | 20.00× | ||
| 13 | Ubuntu (operating system) | Technology & Electronics | 20.00× | ||
| 14 | Firefly (airline) | Travel & Leisure | 20.00× | ||
| 15 | Pablo Schreiber | Movies & TV | 20.00× | ||
| 16 | Ira! | Music & Radio | 20.00× | ||
| 17 | Polar | Sports | 20.00× | ||
| 18 | German studies | Politics & Society | 20.00× | ||
| 19 | Steal The Look | Fashion & Accessoires | 19.97× | ||
| 20 | Samsung Galaxy | Technology & Electronics | 9.15× |
Personality of the BodyAttack audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.53× | |
| Sports Activity | POWER | 1.35× | |
| Early Adopter Mentality | POWER | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.74× | |
| Patriotism | CONSERVATISM | 0.79× | |
| Creativity | OPEN | 0.86× |
Frequently asked questions
Who is BodyAttack's target market in Germany?
BodyAttack's target market in Germany covers an estimated 249,979 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BodyAttack customers?
41.2% of the BodyAttack audience are female, 58.8% are male, with an average age of 34.9 years.
Which brands do BodyAttack fans like most?
BodyAttack fans show strongest brand affinity for UCAS (175.8×), Tragedy (33.57×), and Set It Off (160.24×) over the country average.
Where do BodyAttack fans live in Germany?
BodyAttack fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~30K), and Niedersachsen (reach ~20K). These three regions account for the largest share of the active audience.
What other brands do BodyAttack fans also like?
Beyond BodyAttack itself, the audience over-indexes on Tragedy (33.57×), Set It Off (160.24×), Lion Air (148.37×), and Vana (160.24×) compared to the Germany average.
Explore more audiences
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How to read this data
Audience size is the estimated number of people in Germany who actively search for BodyAttack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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