BodyAttack Audience in Germany
BodyAttack has an estimated audience of 235,953 people in Germany. 41.2% are female, 58.8% are male, average age 34.9. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: UCAS, Tragedy, Set It Off, Lion Air, Vana.
The average BodyAttack fan in Germany is 34.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include UCAS, Tragedy, Set It Off, with strongest over-indexing on UCAS (175.8× the country average). Demographically, the BodyAttack audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand · Subtype: Fitness
Demographics of BodyAttack fans
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 34.9 |
| Estimated audience size | 235,953 |
Audience persona
The typical BodyAttack fan in Germany is more male, around 34.9 years old, with strong Indulgence tendencies and a notable affinity for UCAS.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 52,027 | 1.01× |
| Bayern | 27,331 | 0.72× |
| Niedersachsen | 24,462 | 1.07× |
| Baden-Württemberg | 20,325 | 0.63× |
| Hessen | 17,578 | 0.98× |
| Schleswig-Holstein | 15,874 | 1.87× |
| Hamburg | 13,554 | 2.54× |
| Sachsen | 12,153 | 1.05× |
| Berlin | 10,348 | 0.98× |
| Rheinland-Pfalz | 7,855 | 0.66× |
| Sachsen-Anhalt | 6,757 | 1.11× |
| Brandenburg | 5,258 | 0.72× |
| Thüringen | 3,479 | 0.58× |
| Mecklenburg-Vorpommern | 2,789 | 0.62× |
| Bremen | 1,919 | 0.95× |
| Saarland | 1,482 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| UCAS | 175.8× | Business & Career |
| Tragedy | 33.57× | Literature |
| Set It Off | 160.24× | Music & Radio |
| Lion Air | 148.37× | Travel & Leisure |
| Vana | 160.24× | Music & Radio |
| Ai Weiwei | 81.08× | Arts & Culture |
| Diary of a Wimpy Kid (film series) | 20× | Movies & TV |
| Steal The Look | 19.97× | Fashion & Accessoires |
| Jessica Biel | 20× | Movies & TV |
| The Vitamin Shoppe | 58.22× | Health |
| Samsung Galaxy | 9.15× | Technology & Electronics |
| Goethe-Institut | 20× | Politics & Society |
| Loveless | 108.56× | Music & Radio |
| Ubuntu (operating system) | 20× | Technology & Electronics |
| Firefly (airline) | 20× | Travel & Leisure |
| Pablo Schreiber | 20× | Movies & TV |
| Polar | 20× | Sports |
| Ira! | 20× | Music & Radio |
| NOAHFINNCE | 160.24× | Music & Radio |
| German studies | 20× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.73 |
| Sports Activity | POWER | 1.71 |
| Convenience Orientation | PREMIUM | 1.69 |
| Luxury Orientation | PREMIUM | 1.35 |
| Urban Lifestyle | OPEN | 1.31 |
| Healthy Lifestyle | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 49.3% |
| France | 8.6% |
| Japan | 6.5% |
See BodyAttack audiences in other countries
More Fitness audiences in Germany
- Gymshark (2,755,895)
- Fitness First (2,602,504)
- McFit (2,399,061)
- MyFitnessPal (1,551,485)
- Ronnie Coleman (758,865)
Frequently asked questions
How many fans does BodyAttack have in Germany?
BodyAttack has an estimated audience of 235,953 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BodyAttack fans?
41.2% of BodyAttack fans are female, 58.8% are male, with an average age of 34.9 years.
Which brands do BodyAttack fans like most?
BodyAttack fans show strongest brand affinity for UCAS (175.8×), Tragedy (33.57×), and Set It Off (160.24×) over the country average.
Where do BodyAttack fans live in Germany?
BodyAttack fans in Germany are most concentrated in Nordrhein-Westfalen (reach 52,027), Bayern (reach 27,331), and Niedersachsen (reach 24,462). These three regions account for the largest share of the active audience.
What other brands do BodyAttack fans also like?
Beyond BodyAttack itself, the audience over-indexes on Tragedy (33.57×), Set It Off (160.24×), Lion Air (148.37×), and Vana (160.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BodyAttack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.