Rascasse Audience Intelligence

Gymshark Target Market in Germany

A data profile of the people who buy, follow and care about Gymshark in Germany — modelled from more than twelve digital signal sources. Gymshark has an estimated audience of 2,781,837 people in Germany.

#1among Fitness in Germany#289among Brand in Germany#192in Sports

The average Gymshark fan in Germany is 29.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bodybuilding & Fitness, Shopping, Healthy habits, with strongest over-indexing on Bodybuilding & Fitness (4.84× the country average).

Demographically, the Gymshark audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gymshark fan in Germany is more male, around 29.6 years old, with strong Mindfulness tendencies and a notable affinity for Bodybuilding & Fitness.

Category: Sports · Type: Brand · Subtype: Fitness

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gymshark profile in Germany.

Audience size
2.8M
in Germany
Gender
44.2%♀
55.8% male
Age
29.6
average years
Country rank
#2335
Brand in Germany
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Gymshark

44.2% are female, 55.8% are male, average age 29.6.

Fig. 02

Gender split

44.2%
Female
55.8%
Male
Demographic split for Gymshark audience in Germany
MetricValue
Female44.2%
Male55.8%
Average age29.6
Estimated audience size2,781,837
Fig. 03

Age distribution

Ø 29.6
average years
Age distribution of the Gymshark audience in Germany
Age bracketShare%
16-1942%
20-2928%
30-3918%
40-4910%
50+3%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Gymshark audience comes from Germany.

Worldwide audience distribution share by country for Gymshark
CountryShare
United States27.8%
United Kingdom15.5%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gymshark audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gymshark customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~700K1.22×
02Hessen~200K1.17×
03Niedersachsen~300K1.16×
04Hamburg~70K1.16×
05Bayern~500K1.14×
06Rheinland-Pfalz~200K1.13×
07Schleswig-Holstein~100K1.08×
08Baden-Württemberg~400K1.06×
09Sachsen~100K0.94×
10Bremen~20K0.92×
11Berlin~100K0.89×
12Brandenburg~70K0.87×
13Mecklenburg-Vorpommern~40K0.85×
14Thüringen~60K0.84×
15Saarland~30K0.84×
16Sachsen-Anhalt~50K0.75×
Fig. 06

Affinity by region

Affinity by region — Gymshark, Germany
0.75×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gymshark audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gymshark audience
#·InterestCategoryAffinity×
01Bodyweight exerciseSports5.62×
02Yoga pantsFashion & Accessoires5.01×
03Bodybuilding & FitnessSports4.84×
04Female bodybuildingSports4.82×
05Squat (exercise)Sports4.78×
06Crossfit TrainingSports4.68×
07Push-upSports4.58×
08Natural bodybuildingSports3.91×
09Fitness and figure competitionSports3.72×
10Aerobic exerciseSports3.68×
11BarbellSports3.61×
12Muscle & FitnessSports3.52×
13Healthy habitsHealth3.42×
14Men's FitnessSports3.41×
15AerobicsSports3.30×
16Strength trainingSports3.00×
17Self careHealth2.87×
18Health & wellnessHealth2.77×
19Well-beingHealth2.01×
20ShoppingShopping1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gymshark audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gymshark audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.68×
ExtroversionTHRILL1.62×
Sports ActivityPOWER1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gymshark audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.81×
TraditionCONSERVATISM0.82×
DIY MentalityTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Gymshark's target market in Germany?

Gymshark's target market in Germany covers an estimated 2,781,837 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Gymshark customers?

44.2% of the Gymshark audience are female, 55.8% are male, with an average age of 29.6 years.

03

Which brands do Gymshark fans like most?

Gymshark fans show strongest brand affinity for Bodybuilding & Fitness (4.84×), Shopping (1.85×), and Healthy habits (3.42×) over the country average.

04

Where do Gymshark fans live in Germany?

Gymshark fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Gymshark fans also like?

Beyond Gymshark itself, the audience over-indexes on Shopping (1.85×), Healthy habits (3.42×), Men's Fitness (3.41×), and Muscle & Fitness (3.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fitness audiences in Germany

See Gymshark audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gymshark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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