Gymshark Audience in Germany
Gymshark has an estimated audience of 2,755,894 people in Germany. 44.2% are female, 55.8% are male, average age 29.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bodybuilding & Fitness, Shopping, Healthy habits, Men's Fitness, Muscle & Fitness.
The average Gymshark fan in Germany is 29.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bodybuilding & Fitness, Shopping, Healthy habits, with strongest over-indexing on Bodybuilding & Fitness (4.84× the country average). Demographically, the Gymshark audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand · Subtype: Fitness
Demographics of Gymshark fans
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 29.6 |
| Estimated audience size | 2,755,894 |
Audience persona
The typical Gymshark fan in Germany is more male, around 29.6 years old, with strong Sports Activity tendencies and a notable affinity for Bodybuilding & Fitness.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 751,189 | 1.25× |
| Bayern | 516,868 | 1.17× |
| Baden-Württemberg | 409,184 | 1.09× |
| Niedersachsen | 318,462 | 1.19× |
| Hessen | 260,108 | 1.24× |
| Rheinland-Pfalz | 155,259 | 1.12× |
| Sachsen | 125,964 | 0.93× |
| Berlin | 114,209 | 0.93× |
| Schleswig-Holstein | 106,719 | 1.08× |
| Hamburg | 74,409 | 1.19× |
| Brandenburg | 71,919 | 0.84× |
| Thüringen | 55,859 | 0.8× |
| Sachsen-Anhalt | 49,902 | 0.7× |
| Mecklenburg-Vorpommern | 40,712 | 0.77× |
| Saarland | 26,962 | 0.8× |
| Bremen | 21,408 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bodybuilding & Fitness | 4.84× | Sports |
| Shopping | 1.85× | Shopping |
| Healthy habits | 3.42× | Health |
| Men's Fitness | 3.41× | Sports |
| Muscle & Fitness | 3.52× | Sports |
| Health & wellness | 2.77× | Health |
| Crossfit Training | 4.68× | Sports |
| Female bodybuilding | 4.82× | Sports |
| Strength training | 3× | Sports |
| Push-up | 4.58× | Sports |
| Fitness and figure competition | 3.72× | Sports |
| Squat (exercise) | 4.78× | Sports |
| Self care | 2.87× | Health |
| Yoga pants | 5.01× | Fashion & Accessoires |
| Natural bodybuilding | 3.91× | Sports |
| Bodyweight exercise | 5.62× | Sports |
| Barbell | 3.61× | Sports |
| Aerobics | 3.3× | Sports |
| ESN | 2.31× | Health |
| Well-being | 2.01× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.64 |
| Luxury Orientation | PREMIUM | 1.45 |
| Sustainability | BALANCE | 1.28 |
| Career Orientation | POWER | 1.26 |
| Price Sensitivity | PREMIUM | 1.21 |
| DIY Mentality | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.0% |
| United Kingdom | 15.5% |
| Germany | 6.6% |
See Gymshark audiences in other countries
More Fitness audiences in Germany
- Fitness First (2,602,504)
- McFit (2,399,061)
- MyFitnessPal (1,551,485)
- Ronnie Coleman (758,865)
- John Reed (727,305)
Frequently asked questions
How many fans does Gymshark have in Germany?
Gymshark has an estimated audience of 2,755,894 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gymshark fans?
44.2% of Gymshark fans are female, 55.8% are male, with an average age of 29.6 years.
Which brands do Gymshark fans like most?
Gymshark fans show strongest brand affinity for Bodybuilding & Fitness (4.84×), Shopping (1.85×), and Healthy habits (3.42×) over the country average.
Where do Gymshark fans live in Germany?
Gymshark fans in Germany are most concentrated in Nordrhein-Westfalen (reach 751,189), Bayern (reach 516,868), and Baden-Württemberg (reach 409,184). These three regions account for the largest share of the active audience.
What other brands do Gymshark fans also like?
Beyond Gymshark itself, the audience over-indexes on Shopping (1.85×), Healthy habits (3.42×), Men's Fitness (3.41×), and Muscle & Fitness (3.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gymshark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.