John Reed Audience in Germany
John Reed has an estimated audience of 727,305 people in Germany. 53.5% are female, 46.5% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities: Gil Ofarim, Stradivarius, Škoda Kodiaq, Home Delivery, Figure painting (hobby).
The average John Reed fan in Germany is 39.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities include Gil Ofarim, Stradivarius, Škoda Kodiaq, with strongest over-indexing on Gil Ofarim (2.17× the country average). Demographically, the John Reed audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand · Subtype: Fitness
Demographics of John Reed fans
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 39.0 |
| Estimated audience size | 727,305 |
Audience persona
The typical John Reed fan in Germany is balanced, around 39.0 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 238,401 | 1.5× |
| Berlin | 181,426 | 5.58× |
| Bayern | 104,556 | 0.89× |
| Niedersachsen | 37,753 | 0.53× |
| Sachsen | 37,509 | 1.05× |
| Baden-Württemberg | 36,026 | 0.36× |
| Brandenburg | 26,458 | 1.17× |
| Hamburg | 26,279 | 1.6× |
| Hessen | 25,879 | 0.47× |
| Schleswig-Holstein | 20,538 | 0.79× |
| Rheinland-Pfalz | 17,300 | 0.47× |
| Thüringen | 10,426 | 0.56× |
| Sachsen-Anhalt | 5,252 | 0.28× |
| Mecklenburg-Vorpommern | 4,059 | 0.29× |
| Bremen | 1,988 | 0.32× |
| Saarland | 1,131 | 0.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.17× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.14× | Cars & Mobility |
| Home Delivery | 2.22× | Food & Beverages |
| Figure painting (hobby) | 2.73× | Arts & Culture |
| Corfu (regional unit) | 1.84× | Travel & Leisure |
| Headhunters (film) | 2.53× | Movies & TV |
| Building insulation | 2.21× | Home & Garden |
| Volvo V60 | 2.31× | Cars & Mobility |
| Keeper (password manager) | 2.02× | Technology & Electronics |
| San Gil | 1.93× | Travel & Leisure |
| The Equalizer | 2.27× | Movies & TV |
| Liberace | 2.74× | Music & Radio |
| Gloria | 2.09× | Music & Radio |
| Buddy – The Buddy Holly Story | 2.07× | Music & Radio |
| Hatten | 2.3× | Travel & Leisure |
| Glashütte | 1.8× | Travel & Leisure |
| Pantsuit | 2.69× | Fashion & Accessoires |
| Chalkidiki | 1.61× | Travel & Leisure |
| Throne of Glass | 2.11× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.18 |
| Patriotism | CONSERVATISM | 1.12 |
| Sports Activity | POWER | 1.05 |
| Family Orientation | CONSERVATISM | 0.98 |
| Luxury Orientation | PREMIUM | 0.98 |
| Career Orientation | POWER | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 54.2% |
| Austria | 14.5% |
| United States | 8.3% |
See John Reed audiences in other countries
More Fitness audiences in Germany
- Gymshark (2,755,895)
- Fitness First (2,602,504)
- McFit (2,399,061)
- MyFitnessPal (1,551,485)
- Ronnie Coleman (758,865)
Frequently asked questions
How many fans does John Reed have in Germany?
John Reed has an estimated audience of 727,305 people in Germany, concentrated in Nordrhein-Westfalen and Berlin.
What is the gender split and age of John Reed fans?
53.5% of John Reed fans are female, 46.5% are male, with an average age of 39.0 years.
Which brands do John Reed fans like most?
John Reed fans show strongest brand affinity for Gil Ofarim (2.17×), Stradivarius (1.97×), and Škoda Kodiaq (2.14×) over the country average.
Where do John Reed fans live in Germany?
John Reed fans in Germany are most concentrated in Nordrhein-Westfalen (reach 238,401), Berlin (reach 181,426), and Bayern (reach 104,556). These three regions account for the largest share of the active audience.
What other brands do John Reed fans also like?
Beyond John Reed itself, the audience over-indexes on Stradivarius (1.97×), Škoda Kodiaq (2.14×), Home Delivery (2.22×), and Figure painting (hobby) (2.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for John Reed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.