strava Audience in Germany
strava has an estimated audience of 713,678 people in Germany. 35.1% are female, 64.9% are male, average age 36.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Komoot, Berlin Marathon, Hoka, Great North Run, Mathieu Van der Poel.
The average strava fan in Germany is 36.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Komoot, Berlin Marathon, Hoka, with strongest over-indexing on Komoot (36.13× the country average). Demographically, the strava audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Community Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Fitness
Demographics of strava fans
| Metric | Value |
|---|---|
| Female | 35.1% |
| Male | 64.9% |
| Average age | 36.1 |
| Estimated audience size | 713,678 |
Audience persona
The typical strava fan in Germany is more male, around 36.1 years old, with strong Community Orientation tendencies and a notable affinity for Komoot.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 159,678 | 1.39× |
| Nordrhein-Westfalen | 158,626 | 1.02× |
| Baden-Württemberg | 131,211 | 1.35× |
| Hessen | 72,170 | 1.33× |
| Niedersachsen | 58,242 | 0.84× |
| Sachsen | 41,031 | 1.17× |
| Berlin | 36,116 | 1.13× |
| Rheinland-Pfalz | 35,519 | 0.99× |
| Schleswig-Holstein | 20,140 | 0.79× |
| Thüringen | 19,851 | 1.09× |
| Hamburg | 15,945 | 0.99× |
| Sachsen-Anhalt | 15,772 | 0.85× |
| Brandenburg | 15,615 | 0.71× |
| Mecklenburg-Vorpommern | 8,309 | 0.61× |
| Saarland | 7,398 | 0.84× |
| Bremen | 5,503 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Komoot | 36.13× | Sports |
| Berlin Marathon | 44.49× | Sports |
| Hoka | 34.49× | Sports |
| Great North Run | 115.05× | Sports |
| Mathieu Van der Poel | 32.79× | Sports |
| IHF World Men's Handball Championship | 6.39× | Sports |
| Cervélo | 13.39× | Cars & Mobility |
| Flywheel | 12.69× | Home & Garden |
| Middle-distance running | 10.86× | Sports |
| Paris–Roubaix | 56.32× | Sports |
| Vuelta a España | 12.92× | Sports |
| Garmin | 8.92× | Technology & Electronics |
| Orbea | 12.71× | Cars & Mobility |
| Road bicycle | 9.15× | Sports |
| Cyclo-cross | 12.64× | Sports |
| Astana Cycling Team | 71.87× | Sports |
| Duck hunting | 9.85× | Sports |
| Activity tracker | 8.46× | Technology & Electronics |
| Ironman 70.3 | 16.15× | Sports |
| Garmin Forerunner | 17.66× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.65 |
| Sports Activity | POWER | 1.6 |
| Sustainability | BALANCE | 1.3 |
| Early Adopter Mentality | POWER | 1.29 |
| Family Orientation | CONSERVATISM | 1.26 |
| Healthy Lifestyle | BALANCE | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.0% |
| France | 8.1% |
| United Kingdom | 6.5% |
See strava audiences in other countries
More Fitness audiences in Germany
- Gymshark (2,755,895)
- Fitness First (2,602,504)
- McFit (2,399,061)
- MyFitnessPal (1,551,485)
- Ronnie Coleman (758,865)
Frequently asked questions
How many fans does strava have in Germany?
strava has an estimated audience of 713,678 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of strava fans?
35.1% of strava fans are female, 64.9% are male, with an average age of 36.1 years.
Which brands do strava fans like most?
strava fans show strongest brand affinity for Komoot (36.13×), Berlin Marathon (44.49×), and Hoka (34.49×) over the country average.
Where do strava fans live in Germany?
strava fans in Germany are most concentrated in Bayern (reach 159,678), Nordrhein-Westfalen (reach 158,626), and Baden-Württemberg (reach 131,211). These three regions account for the largest share of the active audience.
What other brands do strava fans also like?
Beyond strava itself, the audience over-indexes on Berlin Marathon (44.49×), Hoka (34.49×), Great North Run (115.05×), and Mathieu Van der Poel (32.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for strava. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.