Rascasse Audience Intelligence

strava Audience in Germany

A data profile of the people who buy, follow and care about strava in Germany — modelled from more than twelve digital signal sources. strava has an estimated audience of 751,136 people in Germany.

#5among Fitness in Germany#286among Website / Newspaper / Magazine in Germany#651in Sports

The average strava fan in Germany is 36.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Komoot, Berlin Marathon, Hoka, with strongest over-indexing on Komoot (36.13× the country average).

Demographically, the strava audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical strava fan in Germany is more male, around 36.1 years old, with strong Sports Activity tendencies and a notable affinity for Komoot.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Fitness

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the strava profile in Germany.

Audience size
751K
in Germany
Gender
35.1%♀
64.9% male
Age
36.1
average years
Country rank
#8367
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of strava

35.1% are female, 64.9% are male, average age 36.1.

Fig. 02

Gender split

35.1%
Female
64.9%
Male
Demographic split for strava audience in Germany
MetricValue
Female35.1%
Male64.9%
Average age36.1
Estimated audience size751,136
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the strava audience in Germany
Age bracketShare%
16-1921%
20-2924%
30-3926%
40-4919%
50+9%
Fig. 04

Worldwide distribution

4.4%

of the worldwide strava audience comes from Germany.

Worldwide audience distribution share by country for strava
CountryShare
United States11.2%
France8.1%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the strava audience in Germany is strongest.

Fig. 05

Top regions by affinity

strava fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.34×
02Baden-Württemberg~100K1.25×
03Sachsen~40K1.21×
04Hessen~60K1.19×
05Berlin~30K1.09×
06Saarland~9K1.05×
07Thüringen~20K1.04×
08Hamburg~20K1.03×
09Nordrhein-Westfalen~200K0.99×
10Rheinland-Pfalz~40K0.99×
11Niedersachsen~60K0.89×
12Bremen~5K0.85×
13Sachsen-Anhalt~20K0.84×
14Schleswig-Holstein~20K0.82×
15Brandenburg~20K0.77×
16Mecklenburg-Vorpommern~10K0.71×
Fig. 06

Affinity by region

Affinity by region — strava, Germany
0.71×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the strava audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for strava audience
#·InterestCategoryAffinity×
01Great North RunSports115.05×
02Astana Cycling TeamSports71.87×
03Paris–RoubaixSports56.32×
04Berlin MarathonSports44.49×
05KomootSports36.13×
06HokaSports34.49×
07Mathieu Van der PoelSports32.79×
08Garmin ForerunnerTechnology & Electronics17.66×
09CervéloCars & Mobility13.39×
10Vuelta a EspañaSports12.92×
11OrbeaCars & Mobility12.71×
12FlywheelHome & Garden12.69×
13Cyclo-crossSports12.64×
14Middle-distance runningSports10.86×
15Duck huntingSports9.85×
16Road bicycleSports9.15×
17GarminTechnology & Electronics8.92×
18Activity trackerTechnology & Electronics8.46×
19IHF World Men's Handball ChampionshipSports6.39×
20Tour de FranceSports6.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the strava audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by strava audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER2.27×
Healthy LifestyleBALANCE1.71×
Early Adopter MentalityPOWER1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by strava audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.90×
ExtroversionTHRILL0.94×
TraditionCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does strava have in Germany?

strava has an estimated audience of 751,136 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of strava fans?

35.1% of strava fans are female, 64.9% are male, with an average age of 36.1 years.

03

Which brands do strava fans like most?

strava fans show strongest brand affinity for Komoot (36.13×), Berlin Marathon (44.49×), and Hoka (34.49×) over the country average.

04

Where do strava fans live in Germany?

strava fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do strava fans also like?

Beyond strava itself, the audience over-indexes on Berlin Marathon (44.49×), Hoka (34.49×), Great North Run (115.05×), and IHF World Men's Handball Championship (6.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fitness audiences in Germany

See strava audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for strava. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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