Komoot Audience in Germany
Komoot has an estimated audience of 1,731,392 people in Germany. 48.5% are female, 51.5% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Building insulation, Gumbal, Google Analytics, Alaska, Figure painting (hobby).
The average Komoot fan in Germany is 37.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Building insulation, Gumbal, Google Analytics, with strongest over-indexing on Building insulation (4.25× the country average). Demographically, the Komoot audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine
Demographics of Komoot fans
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 37.0 |
| Estimated audience size | 1,731,392 |
Audience persona
The typical Komoot fan in Germany is balanced, around 37.0 years old, with strong Sports Activity tendencies and a notable affinity for Building insulation.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 439,715 | 1.16× |
| Bayern | 429,433 | 1.54× |
| Baden-Württemberg | 372,894 | 1.58× |
| Niedersachsen | 182,481 | 1.09× |
| Hessen | 150,739 | 1.14× |
| Rheinland-Pfalz | 108,094 | 1.25× |
| Sachsen | 104,547 | 1.23× |
| Berlin | 59,581 | 0.77× |
| Schleswig-Holstein | 53,914 | 0.87× |
| Thüringen | 46,310 | 1.05× |
| Brandenburg | 40,249 | 0.75× |
| Sachsen-Anhalt | 34,197 | 0.76× |
| Hamburg | 25,380 | 0.65× |
| Mecklenburg-Vorpommern | 21,518 | 0.65× |
| Saarland | 18,272 | 0.86× |
| Bremen | 9,707 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Building insulation | 4.25× | Home & Garden |
| Gumbal | 4.27× | Cars & Mobility |
| Google Analytics | 1.78× | Internet & Social Media |
| Alaska | 2.4× | Travel & Leisure |
| Figure painting (hobby) | 2.54× | Arts & Culture |
| Buddy – The Buddy Holly Story | 2.98× | Music & Radio |
| A Streetcar Named Desire (1951 film) | 8.7× | Movies & TV |
| Headhunters (film) | 2.73× | Movies & TV |
| Hemnet | 2.95× | Home & Garden |
| Tuscany | 2.59× | Travel & Leisure |
| Carrie (novel) | 2.9× | Literature |
| Staycation | 1.85× | Home & Garden |
| Hypothec | 2.69× | Business & Career |
| Minnesota | 2.69× | Travel & Leisure |
| Graham Greene (actor) | 1.73× | |
| Giotto | 2.52× | Food & Beverages |
| Golden Gate | 2.36× | Games |
| Whist | 2.29× | Games |
| Information sensitivity | 2.24× | Technology & Electronics |
| Sailor | 2.05× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.6 |
| Sustainability | BALANCE | 1.4 |
| DIY Mentality | THRILL | 1.23 |
| Healthy Lifestyle | BALANCE | 1.21 |
| Early Adopter Mentality | POWER | 1.2 |
| Luxury Orientation | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 42.0% |
| Italy | 11.9% |
| France | 9.4% |
See Komoot audiences in other countries
More Sports audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Komoot have in Germany?
Komoot has an estimated audience of 1,731,392 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Komoot fans?
48.5% of Komoot fans are female, 51.5% are male, with an average age of 37.0 years.
Which brands do Komoot fans like most?
Komoot fans show strongest brand affinity for Building insulation (4.25×), Gumbal (4.27×), and Google Analytics (1.78×) over the country average.
Where do Komoot fans live in Germany?
Komoot fans in Germany are most concentrated in Nordrhein-Westfalen (reach 439,715), Bayern (reach 429,433), and Baden-Württemberg (reach 372,894). These three regions account for the largest share of the active audience.
What other brands do Komoot fans also like?
Beyond Komoot itself, the audience over-indexes on Gumbal (4.27×), Google Analytics (1.78×), Alaska (2.4×), and Figure painting (hobby) (2.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Komoot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.