Running Audience in Germany
A data profile of the people who buy, follow and care about Running in Germany — modelled from more than twelve digital signal sources. Running has an estimated audience of 5,379,975 people in Germany.
The average Running fan in Germany is 36.7 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.
Top brand affinities include Culture, Current events, Social media, with strongest over-indexing on Culture (2.03× the country average).
Demographically, the Running audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Sports Activity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Running fan in Germany is balanced, around 36.7 years old, with strong Sports Activity tendencies and a notable affinity for Culture.
At a glance
The key figures that characterise the Running profile in Germany.
Search interest · 12-month trend
Demographics of Running fans
51.6% are female, 48.4% are male, average age 36.7.
Gender split
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 36.7 |
| Estimated audience size | 5,379,975 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide Running audience comes from Germany.
| Country | Share |
|---|---|
| United States | 19.6% |
| United Kingdom | 4.9% |
| Japan | 4.7% |
Geography
Where the Running audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~2M | 2.40× | |
| 02 | Baden-Württemberg | ~1M | 1.58× | |
| 03 | Berlin | ~300K | 1.39× | |
| 04 | Brandenburg | ~200K | 1.11× | |
| 05 | Hessen | ~400K | 0.95× | |
| 06 | Nordrhein-Westfalen | ~1M | 0.91× | |
| 07 | Rheinland-Pfalz | ~200K | 0.90× | |
| 08 | Hamburg | ~100K | 0.90× | |
| 09 | Niedersachsen | ~500K | 0.87× | |
| 10 | Sachsen | ~200K | 0.85× | |
| 11 | Thüringen | ~100K | 0.84× | |
| 12 | Schleswig-Holstein | ~200K | 0.83× | |
| 13 | Saarland | ~50K | 0.83× | |
| 14 | Bremen | ~40K | 0.80× | |
| 15 | Sachsen-Anhalt | ~100K | 0.79× | |
| 16 | Mecklenburg-Vorpommern | ~80K | 0.79× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Running audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Telegram | Internet & Social Media | 2.58× | ||
| 02 | Culture | Literature | 2.03× | ||
| 03 | Swimming | Sports | 1.98× | ||
| 04 | Current events | Arts & Culture | 1.94× | ||
| 05 | Advertising | Business & Career | 1.90× | ||
| 06 | Printing | Technology & Electronics | 1.89× | ||
| 07 | Social media | Business & Career | 1.87× | ||
| 08 | Employment | Business & Career | 1.78× | ||
| 09 | Celebrity | Movies & TV | 1.74× | ||
| 10 | Communication | Technology & Electronics | 1.66× | ||
| 11 | Leisure | Travel & Leisure | 1.65× | ||
| 12 | Footwear | Fashion & Accessoires | 1.64× | ||
| 13 | Deichmann | Shopping | 1.64× | ||
| 14 | Shoes | Fashion & Accessoires | 1.60× | ||
| 15 | Telecommunication | Technology & Electronics | 1.60× | ||
| 16 | Smartphones | Technology & Electronics | 1.59× | ||
| 17 | Internet & Social Media | 1.59× | |||
| 18 | Internet & Social Media | 1.59× | |||
| 19 | Cuisine | Food & Beverages | 1.53× | ||
| 20 | Science | Business & Career | 1.53× |
Personality of the Running audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.38× | |
| Sustainability | BALANCE | 1.33× | |
| Price Sensitivity | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.92× | |
| Career Orientation | POWER | 0.95× | |
| Patriotism | CONSERVATISM | 0.97× |
Frequently asked questions
How many fans does Running have in Germany?
Running has an estimated audience of 5,379,975 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Running fans?
51.6% of Running fans are female, 48.4% are male, with an average age of 36.7 years.
Which brands do Running fans like most?
Running fans show strongest brand affinity for Culture (2.03×), Current events (1.94×), and Social media (1.87×) over the country average.
Where do Running fans live in Germany?
Running fans in Germany are most concentrated in Bayern (reach ~2M), Baden-Württemberg (reach ~1M), and Nordrhein-Westfalen (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Running fans also like?
Beyond Running itself, the audience over-indexes on Current events (1.94×), Social media (1.87×), Advertising (1.9×), and Leisure (1.65×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Running audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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