Running Audience in Germany
Running has an estimated audience of 5,379,975 people in Germany. 51.6% are female, 48.4% are male, average age 36.7. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Culture, Current events, Social media, Advertising, Leisure.
The average Running fan in Germany is 36.7 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Culture, Current events, Social media, with strongest over-indexing on Culture (2.03× the country average). Demographically, the Running audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Sports Activity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Running fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 36.7 |
| Estimated audience size | 5,379,975 |
Audience persona
The typical Running fan in Germany is balanced, around 36.7 years old, with strong Sports Activity tendencies and a notable affinity for Culture.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 2,114,343 | 2.44× |
| Baden-Württemberg | 1,178,536 | 1.61× |
| Nordrhein-Westfalen | 1,092,963 | 0.93× |
| Niedersachsen | 456,269 | 0.87× |
| Hessen | 394,748 | 0.96× |
| Berlin | 348,655 | 1.45× |
| Rheinland-Pfalz | 241,012 | 0.89× |
| Sachsen | 221,975 | 0.84× |
| Brandenburg | 184,708 | 1.11× |
| Schleswig-Holstein | 157,093 | 0.81× |
| Thüringen | 112,145 | 0.82× |
| Hamburg | 111,205 | 0.91× |
| Sachsen-Anhalt | 106,821 | 0.77× |
| Mecklenburg-Vorpommern | 76,628 | 0.75× |
| Saarland | 51,786 | 0.78× |
| Bremen | 33,865 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Culture | 2.03× | Literature |
| Current events | 1.94× | Arts & Culture |
| Social media | 1.87× | Business & Career |
| Advertising | 1.9× | Business & Career |
| Leisure | 1.65× | Travel & Leisure |
| Smartphones | 1.59× | Technology & Electronics |
| Shoes | 1.6× | Fashion & Accessoires |
| Printing | 1.89× | Technology & Electronics |
| 1.59× | Internet & Social Media | |
| Cuisine | 1.53× | Food & Beverages |
| 1.59× | Internet & Social Media | |
| 1.55× | Internet & Social Media | |
| Employment | 1.78× | Business & Career |
| Footwear | 1.64× | Fashion & Accessoires |
| Communication | 1.66× | Technology & Electronics |
| Swimming | 1.98× | Sports |
| Science | 1.53× | Business & Career |
| Celebrity | 1.74× | Movies & TV |
| Deichmann | 1.64× | Shopping |
| Telecommunication | 1.6× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.49 |
| LGBTQ+ Identity | OPEN | 1.39 |
| Indulgence | JOY | 1.34 |
| Sustainability | BALANCE | 1.26 |
| Healthy Lifestyle | BALANCE | 1.15 |
| Early Adopter Mentality | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| United Kingdom | 4.9% |
| Japan | 4.7% |
See Running audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Running have in Germany?
Running has an estimated audience of 5,379,975 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Running fans?
51.6% of Running fans are female, 48.4% are male, with an average age of 36.7 years.
Which brands do Running fans like most?
Running fans show strongest brand affinity for Culture (2.03×), Current events (1.94×), and Social media (1.87×) over the country average.
Where do Running fans live in Germany?
Running fans in Germany are most concentrated in Bayern (reach 2,114,343), Baden-Württemberg (reach 1,178,536), and Nordrhein-Westfalen (reach 1,092,963). These three regions account for the largest share of the active audience.
What other brands do Running fans also like?
Beyond Running itself, the audience over-indexes on Current events (1.94×), Social media (1.87×), Advertising (1.9×), and Leisure (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.