A data profile of the people who buy, follow and care about Running in United Kingdom — modelled from more than twelve digital signal sources. Running has an estimated audience of 8,193,741 people in United Kingdom.
The average Running fan in United Kingdom is 43.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Zoom (TV channel), Celtic FC, YouTube Music, with strongest over-indexing on Zoom (TV channel) (2.23× the country average).
Demographically, the Running audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Running fan in United Kingdom is more female, around 43.3 years old, with strong Sports Activity tendencies and a notable affinity for Zoom (TV channel).
The key figures that characterise the Running profile in United Kingdom.
55.9% are female, 44.1% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 43.3 |
| Estimated audience size | 8,193,741 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Running audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.6% |
| United Kingdom | 4.9% |
| Japan | 4.7% |
Where the Running audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~600K | 1.34× | |
| 02 | North West | ~1M | 1.29× | |
| 03 | South West | ~800K | 1.12× | |
| 04 | South East | ~1M | 1.10× | |
| 05 | East of England | ~800K | 1.10× | |
| 06 | Northern Ireland | ~300K | 1.05× | |
| 07 | Greater London | ~1M | 1.02× | |
| 08 | East Midlands | ~600K | 1.02× | |
| 09 | Scotland | ~700K | 0.99× | |
| 10 | Yorkshire and the Humber | ~500K | 0.80× | |
| 11 | North East | ~300K | 0.80× | |
| 12 | West Midlands | ~300K | 0.75× | |
| 13 | England | ~4.5M | 0.62× |
The strongest cross-interests of the Running audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bad Bunny | Music & Radio | 2.53× | ||
| 02 | Zoom (TV channel) | Technology & Electronics | 2.23× | ||
| 03 | FootAsylum | Fashion & Accessoires | 2.02× | ||
| 04 | Crossfit Training | Sports | 1.96× | ||
| 05 | YouTube Music | Internet & Social Media | 1.86× | ||
| 06 | NBA Finals | Sports | 1.86× | ||
| 07 | Paris Saint-Germain | Sports | 1.83× | ||
| 08 | NBA playoffs | Sports | 1.82× | ||
| 09 | Imdb | Movies & TV | 1.80× | ||
| 10 | Twitch | Games | 1.79× | ||
| 11 | Bodybuilding & Fitness | Sports | 1.79× | ||
| 12 | Inter Milan | Sports | 1.75× | ||
| 13 | Solitaire | Games | 1.70× | ||
| 14 | A.C. Milan | Sports | 1.66× | ||
| 15 | Celtic FC | Sports | 1.64× | ||
| 16 | FC Bayern Munich | Sports | 1.62× | ||
| 17 | Uber | Cars & Mobility | 1.57× | ||
| 18 | Serie A | Sports | 1.52× | ||
| 19 | La Liga | Sports | 1.51× | ||
| 20 | Anime convention | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.06× | |
| Early Adopter Mentality | POWER | 1.02× | |
| Pet Ownership | JOY | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.75× | |
| Patriotism | CONSERVATISM | 0.78× | |
| Indulgence | JOY | 0.79× |
Running has an estimated audience of 8,193,741 people in United Kingdom, concentrated in England and South East.
55.9% of Running fans are female, 44.1% are male, with an average age of 43.3 years.
Running fans show strongest brand affinity for Zoom (TV channel) (2.23×), Celtic FC (1.64×), and YouTube Music (1.86×) over the country average.
Running fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~1M), and North West (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Running itself, the audience over-indexes on Celtic FC (1.64×), YouTube Music (1.86×), Twitch (1.79×), and FC Bayern Munich (1.62×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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