Running Audience in United States

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Running has an estimated audience of 32,967,561 people in United States. 53.1% are female, 46.9% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Weight training, LA Fitness, Bodybuilding, Hostelling International, Crunch Fitness.

The average Running fan in United States is 39.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Weight training, LA Fitness, Bodybuilding, with strongest over-indexing on Weight training (1.63× the country average). Demographically, the Running audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Running fans

Demographic split for Running audience in United States
MetricValue
Female53.1%
Male46.9%
Average age39.9
Estimated audience size32,967,561

Audience persona

The typical Running fan in United States is balanced, around 39.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Weight training.

Top regions in United States

Top regions ranked by reach for Running in United States
RegionReachAffinity
California4,190,2481.16×
Texas3,630,9181.28×
Florida2,528,6591.13×
New York2,084,5781.13×
Illinois1,222,0591.11×
Pennsylvania1,102,6620.99×
Georgia1,085,4801.07×
Ohio1,007,6950.99×
North Carolina1,004,1041.01×
Virginia907,9281.13×
New Jersey892,4471.06×
Michigan882,9041.02×
Arizona702,2401.04×
Indiana701,4011.16×
Washington679,5481.03×
Massachusetts649,1341×
Tennessee609,5820.92×
Maryland540,1990.95×
Minnesota506,1161.07×
Missouri502,5690.95×
Colorado465,4690.9×
South Carolina455,3000.92×
Louisiana417,5950.98×
Wisconsin411,6160.83×
Alabama410,5110.89×
Kentucky384,7250.93×
Nevada356,5931.12×
Oregon349,9170.93×
Oklahoma348,9900.95×
Utah330,4421.12×
Connecticut318,8740.96×
Mississippi260,1570.96×
Iowa257,4400.95×
Arkansas247,0370.91×
Kansas241,0670.93×
Nebraska158,8720.96×
New Mexico150,4130.91×
Idaho150,0470.91×
West Virginia143,4900.93×
Hawaii140,1850.99×
South Dakota131,7991.73×
New Hampshire118,5240.91×
Washington, District of Columbia102,3921.03×
North Dakota102,2661.51×
Rhode Island91,1310.87×
Maine90,7950.77×
Delaware75,4610.83×
Montana73,6610.81×
Alaska60,4050.86×
Vermont54,0500.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Running audience
BrandAffinityCategory
Weight training1.63×Sports
LA Fitness1.51×Sports
Bodybuilding1.56×Sports
Hostelling International1.66×Travel & Leisure
Crunch Fitness1.53×Sports
General fitness training1.51×Sports
Treadmill1.57×Sports
El Salvador1.54×Travel & Leisure
Cross country running1.53×Sports
Indoor soccer2.15×Sports
Obstacle racing1.8×Cars & Mobility
Fitbit1.52×Technology & Electronics
Vuori1.5×Sports
Monterrey1.53×Travel & Leisure
Obstacle course1.54×Sports
Norteño (music)1.5×Music & Radio
Cruz Azul1.57×Sports
Sinaloa1.57×Travel & Leisure
Puebla1.63×Travel & Leisure
musica ranchera1.55×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Running audience
TraitClusterScore
Luxury OrientationPREMIUM2.08
Risk AppetiteTHRILL1.97
ExtroversionTHRILL1.39
Sports ActivityPOWER1.37
SustainabilityBALANCE1.27
Healthy LifestyleBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for Running
CountryShare
United States19.6%
United Kingdom4.9%
Japan4.7%

See Running audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Running have in United States?

Running has an estimated audience of 32,967,561 people in United States, concentrated in California and Texas.

What is the gender split and age of Running fans?

53.1% of Running fans are female, 46.9% are male, with an average age of 39.9 years.

Which brands do Running fans like most?

Running fans show strongest brand affinity for Weight training (1.63×), LA Fitness (1.51×), and Bodybuilding (1.56×) over the country average.

Where do Running fans live in United States?

Running fans in United States are most concentrated in California (reach 4,190,248), Texas (reach 3,630,918), and Florida (reach 2,528,659). These three regions account for the largest share of the active audience.

What other brands do Running fans also like?

Beyond Running itself, the audience over-indexes on LA Fitness (1.51×), Bodybuilding (1.56×), Hostelling International (1.66×), and Crunch Fitness (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.