Rascasse Audience Intelligence

Running Audience in United States

A data profile of the people who buy, follow and care about Running in United States — modelled from more than twelve digital signal sources. Running has an estimated audience of 32,967,561 people in United States.

#556among Topic in United States#45in Sports

The average Running fan in United States is 39.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Weight training, LA Fitness, Bodybuilding, with strongest over-indexing on Weight training (1.63× the country average).

Demographically, the Running audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Creativity, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Running fan in United States is balanced, around 39.9 years old, with strong Creativity tendencies and a notable affinity for Weight training.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Running profile in United States.

Audience size
33M
in United States
Gender
53.1%♀
46.9% male
Age
39.9
average years
Country rank
#792
Topic in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Running fans

53.1% are female, 46.9% are male, average age 39.9.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Running audience in United States
MetricValue
Female53.1%
Male46.9%
Average age39.9
Estimated audience size32,967,561
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Running audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3920%
40-4921%
50+22%
Fig. 04

Worldwide distribution

19.6%

of the worldwide Running audience comes from United States.

Worldwide audience distribution share by country for Running
CountryShare
United States19.6%
United Kingdom4.9%
Japan4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Running audience in United States is strongest.

Fig. 05

Top regions by affinity

Running fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~100K1.69×
02North Dakota~100K1.66×
03Texas~3.5M1.23×
04Utah~400K1.19×
05Indiana~700K1.15×
06Georgia~1M1.11×
07Illinois~1M1.10×
08California~4M1.09×
09North Carolina~1M1.07×
10New Jersey~900K1.07×
11Virginia~900K1.06×
12New York~2M1.05×
13Minnesota~500K1.05×
14Louisiana~400K1.05×
15Ohio~1M1.04×
16Kentucky~400K1.04×
17Oklahoma~400K1.03×
18Arkansas~300K1.03×
19Nebraska~200K1.02×
20Pennsylvania~1M1.01×
21Michigan~900K1.01×
22Iowa~300K1.01×
23Arizona~700K1.00×
24Alabama~500K0.99×
25Nevada~300K0.99×
26Missouri~500K0.98×
27Connecticut~300K0.98×
28Mississippi~300K0.98×
29Hawaii~100K0.98×
30Wisconsin~500K0.97×
31Kansas~200K0.95×
32Idaho~200K0.94×
33Florida~2M0.93×
34Washington~600K0.93×
35Massachusetts~600K0.93×
36South Carolina~500K0.93×
37New Mexico~200K0.93×
38Maryland~500K0.91×
39Tennessee~600K0.90×
40Vermont~50K0.90×
41Oregon~300K0.89×
42Delaware~80K0.88×
43Colorado~500K0.87×
44West Virginia~100K0.87×
45Alaska~60K0.87×
46New Hampshire~100K0.86×
47Rhode Island~90K0.86×
48Washington, District of Columbia~80K0.85×
49Montana~80K0.85×
50Maine~90K0.80×
Fig. 06

Affinity by region

Affinity by region — Running, United States
0.80×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Running audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Running audience
#·InterestCategoryAffinity×
01Indoor soccerSports2.15×
02Obstacle racingCars & Mobility1.80×
03Hostelling InternationalTravel & Leisure1.66×
04Weight trainingSports1.63×
05PueblaTravel & Leisure1.63×
06Brooks SportsFashion & Accessoires1.62×
07TreadmillSports1.57×
08Cruz AzulSports1.57×
09SinaloaTravel & Leisure1.57×
10BodybuildingSports1.56×
11El SalvadorTravel & Leisure1.54×
12Obstacle courseSports1.54×
13Crunch FitnessSports1.53×
14Cross country runningSports1.53×
15MonterreyTravel & Leisure1.53×
16FitbitTechnology & Electronics1.52×
17LA FitnessSports1.51×
18General fitness trainingSports1.51×
19VuoriSports1.50×
20Norteño (music)Music & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Running audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Running audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.18×
Sports ActivityPOWER1.18×
TraditionCONSERVATISM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Running audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.89×
Luxury OrientationPREMIUM0.91×
MindfulnessBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Running have in United States?

Running has an estimated audience of 32,967,561 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Running fans?

53.1% of Running fans are female, 46.9% are male, with an average age of 39.9 years.

03

Which brands do Running fans like most?

Running fans show strongest brand affinity for Weight training (1.63×), LA Fitness (1.51×), and Bodybuilding (1.56×) over the country average.

04

Where do Running fans live in United States?

Running fans in United States are most concentrated in California (reach ~4M), Texas (reach ~3.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Running fans also like?

Beyond Running itself, the audience over-indexes on LA Fitness (1.51×), Bodybuilding (1.56×), Hostelling International (1.66×), and Crunch Fitness (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Running audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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