A data profile of the people who buy, follow and care about Running in India — modelled from more than twelve digital signal sources. Running has an estimated audience of 4,978,719 people in India.
The average Running fan in India is 33.1 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Fitness and wellness, Physical exercise, Physical fitness, with strongest over-indexing on Fitness and wellness (1.58× the country average).
Demographically, the Running audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Price Sensitivity, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Running fan in India is more male, around 33.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Fitness and wellness.
The key figures that characterise the Running profile in India.
23.0% are female, 77.0% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 23.0% |
| Male | 77.0% |
| Average age | 33.1 |
| Estimated audience size | 4,978,719 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 29% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 10% |
of the worldwide Running audience comes from India.
| Country | Share |
|---|---|
| United States | 19.6% |
| United Kingdom | 4.9% |
| Japan | 4.7% |
Where the Running audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bihar | ~100K | 1.34× | |
| 02 | Madhya Pradesh | ~100K | 1.32× | |
| 03 | Rajasthan | ~100K | 1.28× | |
| 04 | Andhra Pradesh | ~80K | 1.27× | |
| 05 | Tamil Nadu | ~100K | 1.20× | |
| 06 | Jharkhand | ~50K | 1.19× | |
| 07 | Gujarat | ~200K | 1.18× | |
| 08 | Chhattisgarh | ~40K | 1.16× | |
| 09 | Maharashtra | ~300K | 1.13× | |
| 10 | Assam | ~60K | 1.11× | |
| 11 | Uttar Pradesh | ~300K | 1.10× | |
| 12 | Karnataka | ~100K | 1.10× | |
| 13 | Telangana | ~80K | 1.09× | |
| 14 | Odisha | ~60K | 1.07× | |
| 15 | West Bengal | ~200K | 1.05× | |
| 16 | Uttarakhand | ~20K | 1.01× | |
| 17 | Tripura | ~7K | 0.99× | |
| 18 | Haryana | ~60K | 0.94× | |
| 19 | Goa | ~5K | 0.91× | |
| 20 | Manipur | ~6K | 0.89× | |
| 21 | Nagaland | ~3K | 0.87× | |
| 22 | Arunachal Pradesh | ~3K | 0.87× | |
| 23 | Himachal Pradesh | ~20K | 0.84× | |
| 24 | Sikkim | ~2K | 0.83× | |
| 25 | Punjab (region) | ~50K | 0.82× | |
| 26 | Kerala | ~60K | 0.81× | |
| 27 | Meghalaya | ~4K | 0.76× | |
| 28 | Mizoram | ~3K | 0.76× | |
| 29 | Jammu and Kashmir | ~20K | 0.72× |
The strongest cross-interests of the Running audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Weight training | Sports | 2.71× | ||
| 02 | Free software | Technology & Electronics | 2.07× | ||
| 03 | Physical exercise | Sports | 1.92× | ||
| 04 | Friendship | Kids & Family | 1.84× | ||
| 05 | Soccer | Sports | 1.79× | ||
| 06 | Rock music | Music & Radio | 1.76× | ||
| 07 | Health & wellness | Health | 1.75× | ||
| 08 | Motherhood | Kids & Family | 1.74× | ||
| 09 | Pop music | Music & Radio | 1.72× | ||
| 10 | Physical fitness | Sports | 1.69× | ||
| 11 | Health care | Business & Career | 1.64× | ||
| 12 | Fitness and wellness | Sports | 1.58× | ||
| 13 | Agriculture | Business & Career | 1.57× | ||
| 14 | Family | Kids & Family | 1.56× | ||
| 15 | Music videos | Music & Radio | 1.54× | ||
| 16 | Comedy movies | Movies & TV | 1.53× | ||
| 17 | Automobiles | Cars & Mobility | 1.53× | ||
| 18 | Recipes | Food & Beverages | 1.51× | ||
| 19 | Shoes | Fashion & Accessoires | 1.51× | ||
| 20 | Hair products | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.46× | |
| Sports Activity | POWER | 1.40× | |
| Community Orientation | OPEN | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.82× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Urban Lifestyle | OPEN | 0.86× |
Running has an estimated audience of 4,978,719 people in India, concentrated in Maharashtra and Uttar Pradesh.
23.0% of Running fans are female, 77.0% are male, with an average age of 33.1 years.
Running fans show strongest brand affinity for Fitness and wellness (1.58×), Physical exercise (1.92×), and Physical fitness (1.69×) over the country average.
Running fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~300K), and Gujarat (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Running itself, the audience over-indexes on Physical exercise (1.92×), Physical fitness (1.69×), Comedy movies (1.53×), and Music videos (1.54×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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