A data profile of the people who buy, follow and care about Running in Sweden — modelled from more than twelve digital signal sources. Running has an estimated audience of 1,299,560 people in Sweden.
Running has an estimated audience of 1,299,560 people in Sweden. 57.3% are female, 42.7% are male, average age 44.5. Top brand affinities: Intersport, Weight training, Strength training, Fragrances, Lakes.
Top brand affinities include Intersport, Weight training, Strength training, with strongest over-indexing on Intersport (1.76× the country average).
Demographically, the Running audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.
The typical Running fan in Sweden is more female, around 44.5 years old, with strong Design Affinity tendencies and a notable affinity for Intersport.
The key figures that characterise the Running profile in Sweden.
57.3% are female, 42.7% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 44.5 |
| Estimated audience size | 1,299,560 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Running audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 19.6% |
| United Kingdom | 4.9% |
| Japan | 4.7% |
The strongest cross-interests of the Running audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jogging | Sports | 1.95× | ||
| 02 | Marathons | Sports | 1.86× | ||
| 03 | Weight training | Sports | 1.77× | ||
| 04 | 5K run | Sports | 1.77× | ||
| 05 | Intersport | Shopping | 1.76× | ||
| 06 | Bodybuilding & Fitness | Sports | 1.72× | ||
| 07 | Friskis & Svettis | Sports | 1.71× | ||
| 08 | Bodybuilding | Sports | 1.70× | ||
| 09 | Men's Fitness | Sports | 1.69× | ||
| 10 | Supernaturals | Health | 1.65× | ||
| 11 | Muscle & Fitness | Sports | 1.64× | ||
| 12 | Sportswear (fashion) | Fashion & Accessoires | 1.63× | ||
| 13 | Strength training | Sports | 1.60× | ||
| 14 | Spring (season) | Travel & Leisure | 1.60× | ||
| 15 | CrossFit | Sports | 1.59× | ||
| 16 | Muscle | Health | 1.54× | ||
| 17 | Lakes | Travel & Leisure | 1.53× | ||
| 18 | Walking | Sports | 1.53× | ||
| 19 | Fragrances | Beauty & Wellness | 1.52× | ||
| 20 | Leggings | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.58× | |
| Urban Lifestyle | OPEN | 1.05× | |
| Healthy Lifestyle | BALANCE | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.56× | |
| Patriotism | CONSERVATISM | 0.77× | |
| Travelling | THRILL | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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