A data profile of the people who buy, follow and care about Running in Norway — modelled from more than twelve digital signal sources. Running has an estimated audience of 660,172 people in Norway.
Running has an estimated audience of 660,172 people in Norway. 58.2% are female, 41.8% are male, average age 45.1. Top brand affinities: Strength training, Swimming, Weight training, Discount stores, Coupons.
Top brand affinities include Strength training, Swimming, Weight training, with strongest over-indexing on Strength training (1.71× the country average).
Demographically, the Running audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Running fan in Norway is more female, around 45.1 years old, with strong Social Media Usage tendencies and a notable affinity for Strength training.
The key figures that characterise the Running profile in Norway.
58.2% are female, 41.8% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 45.1 |
| Estimated audience size | 660,172 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Running audience comes from Norway.
| Country | Share |
|---|---|
| United States | 19.6% |
| United Kingdom | 4.9% |
| Japan | 4.7% |
The strongest cross-interests of the Running audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hoka | Sports | 2.03× | ||
| 02 | Strength training | Sports | 1.71× | ||
| 03 | Bodybuilding | Sports | 1.69× | ||
| 04 | Weight training | Sports | 1.66× | ||
| 05 | Online banking | Business & Career | 1.60× | ||
| 06 | Mountains | Travel & Leisure | 1.59× | ||
| 07 | Swimming | Sports | 1.58× | ||
| 08 | Supernaturals | Health | 1.58× | ||
| 09 | Muscle & Fitness | Sports | 1.56× | ||
| 10 | Discount stores | Shopping | 1.55× | ||
| 11 | Lakes | Travel & Leisure | 1.55× | ||
| 12 | Norrøna | Fashion & Accessoires | 1.55× | ||
| 13 | Coupons | Shopping | 1.54× | ||
| 14 | Men's Fitness | Sports | 1.54× | ||
| 15 | Sunglasses | Fashion & Accessoires | 1.53× | ||
| 16 | Diners | Food & Beverages | 1.53× | ||
| 17 | Jogging | Sports | 1.53× | ||
| 18 | Fragrances | Beauty & Wellness | 1.52× | ||
| 19 | Spring (season) | Travel & Leisure | 1.52× | ||
| 20 | Fast casual restaurants | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.80× | |
| Travelling | THRILL | 0.77× | |
| Patriotism | CONSERVATISM | 0.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.42× | |
| Patriotism | CONSERVATISM | 0.65× | |
| Travelling | THRILL | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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