A data profile of the people who buy, follow and care about Sunglasses in Norway — modelled from more than twelve digital signal sources. Sunglasses has an estimated audience of 652,473 people in Norway.
Sunglasses has an estimated audience of 652,473 people in Norway. 59.3% are female, 40.7% are male, average age 46.2. Top brand affinities: IKEA, Handbags, Norsk Tipping, Dresses, Google.
Top brand affinities include IKEA, Handbags, Norsk Tipping, with strongest over-indexing on IKEA (1.97× the country average).
Demographically, the Sunglasses audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Sunglasses fan in Norway is more female, around 46.2 years old, with strong Travelling tendencies and a notable affinity for IKEA.
The key figures that characterise the Sunglasses profile in Norway.
59.3% are female, 40.7% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 46.2 |
| Estimated audience size | 652,473 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 37% |
of the worldwide Sunglasses audience comes from Norway.
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.6% |
| Japan | 4.5% |
The strongest cross-interests of the Sunglasses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Handbags | Fashion & Accessoires | 4.19× | ||
| 02 | Fragrances | Beauty & Wellness | 3.61× | ||
| 03 | Coupons | Shopping | 3.16× | ||
| 04 | Discount stores | Shopping | 3.11× | ||
| 05 | Blouse | Fashion & Accessoires | 3.08× | ||
| 06 | Dresses | Fashion & Accessoires | 2.97× | ||
| 07 | Fashion design | Business & Career | 2.55× | ||
| 08 | Sales promotion | Shopping | 2.44× | ||
| 09 | Hair products | Beauty & Wellness | 2.32× | ||
| 10 | Men's clothing | Fashion & Accessoires | 2.30× | ||
| 11 | Spas | Beauty & Wellness | 2.26× | ||
| 12 | Shoes | Fashion & Accessoires | 2.19× | ||
| 13 | IKEA | Home & Garden | 1.97× | ||
| 14 | Internet & Social Media | 1.93× | |||
| 15 | Norsk Tipping | Games | 1.64× | ||
| 16 | Oslo | Travel & Leisure | 1.64× | ||
| 17 | Internet & Social Media | 1.62× | |||
| 18 | Norway | Travel & Leisure | 1.61× | ||
| 19 | Politics and social issues | Politics & Society | 1.61× | ||
| 20 | Internet & Social Media | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.70× | |
| Social Media Usage | JOY | 0.67× | |
| Patriotism | CONSERVATISM | 0.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.22× | |
| Patriotism | CONSERVATISM | 0.62× | |
| Social Media Usage | JOY | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Sunglasses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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