A data profile of the people who buy, follow and care about Sunglasses in Finland — modelled from more than twelve digital signal sources. Sunglasses has an estimated audience of 604,726 people in Finland.
Sunglasses has an estimated audience of 604,726 people in Finland. 66.9% are female, 33.1% are male, average age 45.5. Top brand affinities: Yle Uutiset, Iltalehti, Liiga, IKEA, Ilta-Sanomat.
Top brand affinities include Yle Uutiset, Iltalehti, Liiga, with strongest over-indexing on Yle Uutiset (1.82× the country average).
Demographically, the Sunglasses audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Need for Security, Travelling.
The typical Sunglasses fan in Finland is more female, around 45.5 years old, with strong Need for Security tendencies and a notable affinity for Yle Uutiset.
The key figures that characterise the Sunglasses profile in Finland.
66.9% are female, 33.1% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 45.5 |
| Estimated audience size | 604,726 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Sunglasses audience comes from Finland.
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.6% |
| Japan | 4.5% |
The strongest cross-interests of the Sunglasses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Handbags | Fashion & Accessoires | 3.60× | ||
| 02 | Fragrances | Beauty & Wellness | 3.55× | ||
| 03 | Discount stores | Shopping | 3.28× | ||
| 04 | Coupons | Shopping | 3.20× | ||
| 05 | Dresses | Fashion & Accessoires | 2.65× | ||
| 06 | Shoes | Fashion & Accessoires | 2.26× | ||
| 07 | IKEA | Home & Garden | 1.95× | ||
| 08 | Liiga | Sports | 1.94× | ||
| 09 | Biltema | Business & Career | 1.93× | ||
| 10 | Finnair | Travel & Leisure | 1.91× | ||
| 11 | Iltalehti | News | 1.89× | ||
| 12 | Ilta-Sanomat | News | 1.86× | ||
| 13 | Kauppalehti | News | 1.85× | ||
| 14 | Yle Uutiset | Movies & TV | 1.82× | ||
| 15 | Internet & Social Media | 1.73× | |||
| 16 | Internet & Social Media | 1.70× | |||
| 17 | Helsingin Sanomat | News | 1.66× | ||
| 18 | Internet & Social Media | 1.63× | |||
| 19 | Dernières Nouvelles d'Alsace | News | 1.57× | ||
| 20 | Nordea | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.98× | |
| Travelling | THRILL | 1.21× | |
| Urban Lifestyle | OPEN | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.23× | |
| Patriotism | CONSERVATISM | 0.59× | |
| Social Media Usage | JOY | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Sunglasses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.