A data profile of the people who buy, follow and care about Sunglasses in Netherlands — modelled from more than twelve digital signal sources. Sunglasses has an estimated audience of 1,773,466 people in Netherlands.
The average Sunglasses fan in Netherlands is 42.9 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Handbags, Instagram, Jumbo (supermarket), with strongest over-indexing on Handbags (3.7× the country average).
Demographically, the Sunglasses audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Sunglasses fan in Netherlands is more female, around 42.9 years old, with strong Design Affinity tendencies and a notable affinity for Handbags.
The key figures that characterise the Sunglasses profile in Netherlands.
61.5% are female, 38.5% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 42.9 |
| Estimated audience size | 1,773,466 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Sunglasses audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.6% |
| Japan | 4.5% |
Where the Sunglasses audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~800K | 2.49× | |
| 02 | Zuid-Holland | ~600K | 1.54× | |
| 03 | North Brabant | ~300K | 1.09× | |
| 04 | Flevoland | ~50K | 1.06× | |
| 05 | Utrecht | ~100K | 0.97× | |
| 06 | Limburg | ~100K | 0.96× | |
| 07 | Gelderland | ~200K | 0.83× | |
| 08 | Groningen | ~50K | 0.83× | |
| 09 | Overijssel | ~100K | 0.80× | |
| 10 | Zeeland | ~30K | 0.79× | |
| 11 | Drenthe | ~40K | 0.78× | |
| 12 | Friesland | ~50K | 0.76× |
The strongest cross-interests of the Sunglasses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Handbags | Fashion & Accessoires | 3.70× | ||
| 02 | Fragrances | Beauty & Wellness | 2.85× | ||
| 03 | Dresses | Fashion & Accessoires | 2.55× | ||
| 04 | Spas | Beauty & Wellness | 2.55× | ||
| 05 | Beauty salons | Beauty & Wellness | 2.36× | ||
| 06 | Shopping malls | Shopping | 2.26× | ||
| 07 | Boutiques | Fashion & Accessoires | 2.25× | ||
| 08 | Discount stores | Shopping | 2.11× | ||
| 09 | Etos | Health | 2.04× | ||
| 10 | Luxury goods | Fashion & Accessoires | 2.00× | ||
| 11 | Jewelry | Fashion & Accessoires | 1.93× | ||
| 12 | Cosmetics | Beauty & Wellness | 1.85× | ||
| 13 | Jumbo (supermarket) | Shopping | 1.67× | ||
| 14 | Physical exercise | Sports | 1.65× | ||
| 15 | Design | Home & Garden | 1.63× | ||
| 16 | Shopping | Shopping | 1.57× | ||
| 17 | Jutta Leerdam | Sports | 1.54× | ||
| 18 | Kruidvat | Shopping | 1.54× | ||
| 19 | Internet & Social Media | 1.53× | |||
| 20 | Business | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.46× | |
| Early Adopter Mentality | POWER | 1.40× | |
| Travelling | THRILL | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.91× | |
| Individualism | JOY | 0.97× | |
| Healthy Lifestyle | BALANCE | 1.05× |
Sunglasses has an estimated audience of 1,773,466 people in Netherlands, concentrated in North Holland and Zuid-Holland.
61.5% of Sunglasses fans are female, 38.5% are male, with an average age of 42.9 years.
Sunglasses fans show strongest brand affinity for Handbags (3.7×), Instagram (1.53×), and Jumbo (supermarket) (1.67×) over the country average.
Sunglasses fans in Netherlands are most concentrated in North Holland (reach ~800K), Zuid-Holland (reach ~600K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Sunglasses itself, the audience over-indexes on Instagram (1.53×), Jumbo (supermarket) (1.67×), Shopping (1.57×), and Dresses (2.55×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Sunglasses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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