Rascasse Audience Intelligence

Fragrances Audience in Netherlands

A data profile of the people who buy, follow and care about Fragrances in Netherlands — modelled from more than twelve digital signal sources. Fragrances has an estimated audience of 2,493,370 people in Netherlands.

#1among Fragrances in Netherlands#228among Topic in Netherlands#8in Beauty & Wellness

The average Fragrances fan in Netherlands is 43.5 years old, more female, and lives primarily in Zuid-Holland.

The audience is concentrated in Zuid-Holland, North Holland, North Brabant.

Top brand affinities include Rituals, Etos, Kruidvat, with strongest over-indexing on Rituals (2.13× the country average).

Demographically, the Fragrances audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Fragrances fan in Netherlands is more female, around 43.5 years old, with strong Need for Security tendencies and a notable affinity for Rituals.

Category: Beauty & Wellness · Type: Topic · Subtype: Fragrances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Fragrances profile in Netherlands.

Audience size
2.5M
in Netherlands
Gender
70.5%♀
29.5% male
Age
43.5
average years
Country rank
#380
Topic in Netherlands
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fragrances fans

70.5% are female, 29.5% are male, average age 43.5.

Fig. 02

Gender split

70.5%
Female
29.5%
Male
Demographic split for Fragrances audience in Netherlands
MetricValue
Female70.5%
Male29.5%
Average age43.5
Estimated audience size2,493,370
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Fragrances audience in Netherlands
Age bracketShare%
16-1910%
20-2917%
30-3919%
40-4924%
50+29%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Fragrances audience comes from Netherlands.

Worldwide audience distribution share by country for Fragrances
CountryShare
United States15.2%
Brazil5.4%
Italy5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fragrances audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

Fragrances fans by region: top regions in Netherlands
#RegionReachAffinity×
01North Holland~600K1.24×
02Zuid-Holland~700K1.15×
03Flevoland~80K1.13×
04North Brabant~400K1.04×
05Gelderland~300K1.02×
06Friesland~100K1.02×
07Overijssel~200K0.98×
08Groningen~80K0.93×
09Zeeland~50K0.93×
10Limburg~200K0.91×
11Drenthe~70K0.91×
12Utrecht~200K0.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fragrances audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fragrances audience
#·InterestCategoryAffinity×
01Hair ironBeauty & Wellness2.24×
02RitualsBeauty & Wellness2.13×
03Personal careHealth2.08×
04Skin careBeauty & Wellness2.08×
05EtosHealth2.06×
06LoaviesFashion & Accessoires2.04×
07MS ModeFashion & Accessoires1.98×
08C&AShopping1.92×
09OmodaShopping1.90×
10Children's clothingFashion & Accessoires1.85×
11ZaraShopping1.84×
12BlouseFashion & Accessoires1.81×
13H&MShopping1.71×
14PrimarkShopping1.70×
15KruidvatShopping1.63×
16Beauty salonsBeauty & Wellness1.62×
17ScapinoFashion & Accessoires1.57×
18HEMAShopping1.54×
19BoutiquesFashion & Accessoires1.52×
20AdventureTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fragrances audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fragrances audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.49×
PatriotismCONSERVATISM1.46×
Early Adopter MentalityPOWER1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fragrances audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.54×
Healthy LifestyleBALANCE0.96×
Design AffinityPREMIUM1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fragrances have in Netherlands?

Fragrances has an estimated audience of 2,493,370 people in Netherlands, concentrated in Zuid-Holland and North Holland.

02

What is the gender split and age of Fragrances fans?

70.5% of Fragrances fans are female, 29.5% are male, with an average age of 43.5 years.

03

Which brands do Fragrances fans like most?

Fragrances fans show strongest brand affinity for Rituals (2.13×), Etos (2.06×), and Kruidvat (1.63×) over the country average.

04

Where do Fragrances fans live in Netherlands?

Fragrances fans in Netherlands are most concentrated in Zuid-Holland (reach ~700K), North Holland (reach ~600K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Fragrances fans also like?

Beyond Fragrances itself, the audience over-indexes on Etos (2.06×), Kruidvat (1.63×), H&M (1.71×), and HEMA (1.54×) compared to the Netherlands average.

Appendix

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How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Fragrances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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